Reception theory: Stuart hall

Question 1

Summary

Answer 1

Communication is a process involving encoding by producers of text and decoding by audiences
Audiences are active in creating media
Media producers encode their texts to have meaning through different aspects
Audiences decode it based on different values

Question 2

Preffered

Answer 2

Decoding it how to producer intended it to be

Question 3

Negotiated

Answer 3

You understand the meaning but you need to adapt them to your ideas

Question 4

Oppositional

Answer 4

Rejects the producers message despite understanding it