The Digital Age Flashcards
Machine Learning
Collecting data and finding patterns which can help make predictions. Example: height and weight and using one or the other to predict the other. Used to predict age, gender, personality etc based on social media use.
Online vs Offline Dating
Similarity is physical attraction is essential however difference is speed of progression as more time spent talking so wider range of topics lead to more shared info and first impressions more managed online.
Social Network Analysis
Ways people are connected and how they people they are connected to are connected to each other. Creates web like idea. More Seanad based on location such as university students - most people they know also know each other.
The Dunbar Number
Robin Dunbar.
Important for us to keep many relationships but it has a limit. Limit is 150 relationships.
People we know are organised in circles with ourselves in the middle, then closest friend are inner circle and continues until outer circle with acquaintances. People move between circles as relationships change. Number stands despite social media.
Machine Learning - STUDY
Collected data from Facebook and asked participants age, gender, location and gave questions on personality. Computer summarised topics they discussed and words they used frequently in instant messages.
Men: used more swear words, talked about sport and video and women: emotions, people, love and used more emotional language.
Younger people: homework/school and older people family/religion.
Extroverted people: parties, fun whereas introverted: books/computers. neurotic people:
negative emotions like anger.
Limit: raises ethical issues around privacy, online may not be true reflection. However in recent study personal rating and way rated online were consistent so people no longer as anonymous.
Online Dating - Study
Found men preferred short profiles and women preferred longer. Link to how women’s opinion swayed more by society?
Facebook Likes
Good predictors of age, gender and sexual orientation but not of personality traits.
