the design brief

Question 1

what does it include?

Answer 1

client, audience, communication need, purpose, context, constraints, final presentation formats

Question 2

Client

Answer 2

What is the company you are designing for? Is it a brand? Where are they located? What do they specialise in?

Question 3

Audience/users

Answer 3

GALICS - Gender, Age, Location+Lifestyle, Interests/opinions, Culture, Socio-economic status

Question 4

Communication need

Answer 4

What does your client require? What problems need to be overcome? Name three things e.g portable, easy to use and attracts gen z.

Question 5

Purpose

Answer 5

DIG - A - PIT : to depict, illustrate, guide, advertise, promote, illustrate, teach

Question 6

Context

Answer 6

the circumstances under which audience/users interact with the designed outcome. e.g an architectural model may be presented to the client as part of a pitch, poster may be displayed at a bus stop

Question 7

Constraints

Answer 7

Client requests for certain typefaces, use of certain imagery, size restriction, cost restriction

Question 8

Final presentation formats

Answer 8

e.g presentation board or 3d model.