design principles Flashcards
what are the design principles?
Peter said hi because penny caught cold feelings
pattern
sense of order or organisation. signifies rhythm, movement
scale
size of an object in relation to similar objects. It determines hierarchy, and enables us to make comparisons.
hierarchy
visual info arranged in order of importance. important in leading the eye around a composition
balance
symmetrical or asymmetrical. Symmetrical can create stability
proportion
comparitive relationship between size of components. can create harmony or be exxagerated
cropping
creates emphasis to an area of interest to highlight
contrast
opposites create tension. can lead to dramatic compositions
figure ground
images that are more dominant are figure. images that are in the negative space are ground.