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Media > The daily mirror and the times > Flashcards

The daily mirror and the times Flashcards

1
Q

what political party does the daily mirror support?

A

labour

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2
Q

what political party does the times support?

A

conservative

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3
Q

what is the average daily circulation for the daily mirror?

A

451,000 per issue

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4
Q

who is the daily mirror owned by?

A

Reach plc

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5
Q

what is the target audience for the daily mirror?

A

C2DE:
-the mainstream
-strugglers
-the resigned

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6
Q

what are the dominant news values for the daily mirror?

A

-proximity
-elite nations/people
-personalisation

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7
Q

what is the average daily circulation for the times?

A

495,000 per issue

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8
Q

who is the times owned by?

A

News corp- the murdoch family

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9
Q

what is the target audience profile for the times?

A

ABC1

-the succeeders
-the aspirers

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10
Q

what are the dominant news values for the times?

A

-threshold
-proximity
-elite nations/ people
-continiuty/current news

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11
Q

what are the different website subheadings for the times?

A

-politics
-justice
-media
-business
-world news
-luxury
-travel
-comment

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12
Q

what type of news does the times feature most on their website?

A

large amount of politics news which is typically something people of a higher class are invested in

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13
Q

on the 16th November what ‘royal news’ was there on the times website?

A

‘How accurate is the crown season six?’, this would also appeal to middle and higher middle class audiences as they are stereotypically more royalist and believe in a monarchy.

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14
Q

where is there interaction between readers and newspapers on the times website?

A

through their ‘puzzle’ section which features crossword puzzles, sudoku word puzzles, number and logic puzzles, quizzes and teasers, and board and card games.

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15
Q

what do you have to pay for on the times website?

A

you do have to pay for a subscription to more stories, which is not surprising as the paper is a conservative paper and targets mostly middle class and upper middle class people which typically have better jobs such as office jobs and working as doctors or possibly even in governments, and therefore they have more money to spend on things such as subscriptions which working class people wouldn’t want to spend their money on- This is a successful scheme as it means more money is being put into the company, which might make it’s audience also predominantly upper class.- the times website also advertises it’s own subscription

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16
Q

where is there media convergence on the times website?

A

media convergence is shown through the times releasing their own radio show

17
Q

what stories were there on the 16th november on the daily mirror website that shows it’s target audience?

A

have stories such as ‘simple trick every Disney+ fan needs to know or face the £36 price rise within days’ this again fits within a mainstream and struggler psychographic as they typically have less disposable income and have suffered more from the impacts of inflation, and therefore need to save more money.

18
Q

what subsections does the mirror have on their website?

A

-news
-politics
-football
-celebs
-tv
-royals

19
Q

what interactive social media accounts does the daily mirror have?

A

as instagram, facebook, twitter, tiktok, and even snapchat which the audience can comment on and interact with.

20
Q

what do the daily mirror have on their website to include the audience?

A

has a section named ‘have a story?’ where any individual can submit a personal story that the mirror could write about, emphasising the relationship between the newspaper and the people and how it is almost run by those who read it

21
Q

what does the daily mirror come up as on the search engine?

A

The daily mirror: the heart of Britain

22
Q

what does the daily mirror website include more of?

A

images rather than copy

23
Q

what happened in 2018 to the daily mirror?

A

-It was previously owned by Trinity mirror plc, the largest publisher in the uk but in 2018 the daily mirror brought the express and star newspapers- the merging of the companies two companies meant savings for the daily mirror and the horizontal intergration resulted in greater combined strength

24
Q

what was the print circulation drop for the times?

A

30% decrease in 10 years

25
Q

what was the print circulation drop for the daily mirror?

A

73% decrease in 12 years

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