the daily mirror set text Flashcards
what is the daily mirror?
a British national tabloid newspaper
when was the daily mirror established?
1903
who is the daily mirror’s main competitor?
The sun newspaper, which targets a similar socioeconomic demographic but usually adopts a more traditional right-wing stance
what is the daily mirror’s slogan?
‘the heart of Britain’
what does the daily mirror’s slogan suggest?
that the newspaper stands up for the ordinary person and is a key part of the social and cultural life of the uk
what is the daily mirror critical of?
the way that the conservative government has been handling the coronavirus pandemic
what does 1st February 2023 edition deal with?
the scandal surrounding allegations regarding parties and social gatherings held by the conservative party at a time when it’s leaders had enforced strict restrictions on the people of Britain that prohibited social gatherings
when was the story first published by the daily mirror?
November 2021
when was the inquiry led by Sue Gray published?
january 2022
on the date that this newspaper was published what happened?
it was reported that Sue Gray had revealed that the metropolitan police were investigating several possible breaches of lockdown by No.10 and Boris Johnson
what demographic does the daily mirror target?
C2DE
what does this story reinforce the idea of?
‘Us VS them’- the idea that the government has issued rules that they feel they do not need to stick by
what is the ‘Us VS them’ idea?
The idea that the government have issued rules which they feel they do not need to stick by
how is the layout and design conventional to the style of newspaper?
-generally more image led than copy led
-the masthead is bold and recognisable as a ‘red top tabloid newspaper’
-the name of the newspaper coveys messages about how it may ‘hold a mirror’ up to what is taking place in society
the headline is…
brief and dramatic and uses emotive language such as ‘zero shame’
the image of Boris Johnson…
dominates the front page and anchors the headline- he appears unconcerned
what does the statement from keir stamer reinforce?
the left wing stance of the newspaper
the language used is…
emotive and reflects the values and attitudes of the newspaper and their political allegiance
the central images on the double spread are…
emotive and dramatic, juxtaposing the scene from the hospital ward with the one of the prime minister smirking, holding a glass of wine
what do the images on the double page spread reinforce?
the point that the members of the government broke the rules whilst people were suffering
how is the tone supported in the double page spread?
by using direct quotations from ordinary people (who this newspaper represents) telling their own tragic covid-19 stories
the language used across the double page spread…
vilifies the government and their actions
where is their binary opposition in the newspaper?
-binary opposition between the government, Boris Johnson and ‘the people’ binary opposition using codes- opposition between protective clothing and the wine glass on the double page spread
the image of Boris Johnson is anchored by what?
the caption ‘I’m not going’ which connotes his seemingly uncaring attitude
what does the ellipsis do?
constructs a dramatic pause suggesting that the weight of evidence against him should be enough but he does not take responsibility
what does the direct quotations and inclusion of individual stories do?
personalises the story by making it about the experience of individuals- helps audiences built emotional engagement
what is the daily mirror known for?
the support of the ordinary working class person
