the daily mirror set text

Question 1

what is the daily mirror?

Answer 1

a British national tabloid newspaper

Question 2

when was the daily mirror established?

Answer 2

1903

Question 3

who is the daily mirror’s main competitor?

Answer 3

The sun newspaper, which targets a similar socioeconomic demographic but usually adopts a more traditional right-wing stance

Question 4

what is the daily mirror’s slogan?

Answer 4

‘the heart of Britain’

Question 5

what does the daily mirror’s slogan suggest?

Answer 5

that the newspaper stands up for the ordinary person and is a key part of the social and cultural life of the uk

Question 6

what is the daily mirror critical of?

Answer 6

the way that the conservative government has been handling the coronavirus pandemic

Question 7

what does 1st February 2023 edition deal with?

Answer 7

the scandal surrounding allegations regarding parties and social gatherings held by the conservative party at a time when it’s leaders had enforced strict restrictions on the people of Britain that prohibited social gatherings

Question 8

when was the story first published by the daily mirror?

Answer 8

November 2021

Question 9

when was the inquiry led by Sue Gray published?

Answer 9

january 2022

Question 10

on the date that this newspaper was published what happened?

Answer 10

it was reported that Sue Gray had revealed that the metropolitan police were investigating several possible breaches of lockdown by No.10 and Boris Johnson

Question 11

what demographic does the daily mirror target?

Answer 11

C2DE

Question 12

what does this story reinforce the idea of?

Answer 12

‘Us VS them’- the idea that the government has issued rules that they feel they do not need to stick by

Question 13

what is the ‘Us VS them’ idea?

Answer 13

The idea that the government have issued rules which they feel they do not need to stick by

Question 14

how is the layout and design conventional to the style of newspaper?

Answer 14

-generally more image led than copy led
-the masthead is bold and recognisable as a ‘red top tabloid newspaper’
-the name of the newspaper coveys messages about how it may ‘hold a mirror’ up to what is taking place in society

Question 15

the headline is…

Answer 15

brief and dramatic and uses emotive language such as ‘zero shame’

Question 16

the image of Boris Johnson…

Answer 16

dominates the front page and anchors the headline- he appears unconcerned

Question 17

what does the statement from keir stamer reinforce?

Answer 17

the left wing stance of the newspaper

Question 18

the language used is…

Answer 18

emotive and reflects the values and attitudes of the newspaper and their political allegiance

Question 19

the central images on the double spread are…

Answer 19

emotive and dramatic, juxtaposing the scene from the hospital ward with the one of the prime minister smirking, holding a glass of wine

Question 20

what do the images on the double page spread reinforce?

Answer 20

the point that the members of the government broke the rules whilst people were suffering

Question 21

how is the tone supported in the double page spread?

Answer 21

by using direct quotations from ordinary people (who this newspaper represents) telling their own tragic covid-19 stories

Question 22

the language used across the double page spread…

Answer 22

vilifies the government and their actions

Question 23

where is their binary opposition in the newspaper?

Answer 23

-binary opposition between the government, Boris Johnson and ‘the people’ binary opposition using codes- opposition between protective clothing and the wine glass on the double page spread

Question 24

the image of Boris Johnson is anchored by what?

Answer 24

the caption ‘I’m not going’ which connotes his seemingly uncaring attitude

Question 25

what does the ellipsis do?

Answer 25

constructs a dramatic pause suggesting that the weight of evidence against him should be enough but he does not take responsibility

Question 26

what does the direct quotations and inclusion of individual stories do?

Answer 26

personalises the story by making it about the experience of individuals- helps audiences built emotional engagement

Question 27

what is the daily mirror known for?

Answer 27

the support of the ordinary working class person