The consumer society Flashcards

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1
Q

les produits

A

goods, products

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2
Q

la consommation

A

consumption

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3
Q

une publicité

A

an ad(vert[isement])

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4
Q

un spot publicitaire

A

a commerciale, a break

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5
Q

mensonger

A

misleading

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6
Q

une enseigne lumineuse

A

a neon sign

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7
Q

une affiche

A

a poster

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8
Q

un panneau publicitaire

A

a billboard

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9
Q

les points forts

A

strengths

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10
Q

les points faibles

A

weaknesses

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11
Q

une amélioration

A

enhancement, improvement

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12
Q

opportun

A

timely

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13
Q

rentable

A

profitable

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14
Q

concluant

A

conclusive, convicing

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15
Q

la prise de risque

A

risk-taking

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16
Q

préjudiciable à

A

detrimental to

17
Q

cibler

A

to target, to aim at

18
Q

faire la promotion de

A

to promote

19
Q

suivre de près

A

to follow up

20
Q

commercialiser qqch

A

to market sth

21
Q

un concurrent

A

a competitor, a rival

22
Q

la concurrence

A

competition

23
Q

avoir une longueur d’avance sur

A

to stay ahead of

24
Q

une part du marché

A

a market share