The competitive environment Flashcards
Business plan
It’s a document setting out what a business does and what it hopes to achieve in the future
Competition
Exist when more than one business is attempting to attract the same customers
Monopoly
Exist with a business does not face any compettion in a particular market
Market share
It’s a percentage of sales in a particular market recorded by a business
Diversification
Occurs when a business starting ro sell an new products in new markets
Recession
Occurs when the value of an company outputs goods and services for six months or longer
Uncertainty
Because where there is lack of information about the situation. This means that hospital consequences are very difficult to predict
Risk
He is a possibility of something going wrong
Entrepreneur
He is someone who is willing to take the risk involved in starting a new business
Competitive market
- A competitive market is where a large number of sellers are selling to large number of customers
- Businesses cannot charge high prices because customers have lots of substitute choices and can shop somewhere else