THE COLOUR WHEEL Flashcards
True or false
Colour is used as Communication
True
What sort of things does colour convey?
Colors can convey messages, evoke emotions, moods, and meanings.
For example, red often symbolizes passion or danger, while blue can represent calmness or trustworthiness and sadness.
Additionally, colors can be associated with cultural or societal meanings, like how white is often linked to purity or weddings in some cultures.
How does colour influencevor affect us
Aesthetically?
Aesthetically: Colors can affect how we perceive the beauty or attractiveness of something.
For example, vibrant colors might make a painting more visually appealing, while muted tones can create a sense of subtlety or sophistication.
How does colour influence our
spatial perception?
Spatial Perception: Colors can influence our perception of space and dimension/ form.
For instance, warm colours make closer things appear far, while cooler colour make objects further away appear closer.
using warm colors like red or orange in a room can make it feel cozier and more intimate, while cooler colors like blue or green can make a space feel larger and more open.
How does colour influence us psychologically ?
Psychologically: Colors have psychological effects on our mood, emotions and behaviors.
For example, yellow , orange and red is often associated with happiness and energy, while blue & green can evoke feelings of tranquility/ relaxation and balance.
It is also used as a form of branding and marketing.
It can also bring prestige
How does colour influence our
accessibility?
Accessibility: Colors play a crucial role in accessibility, particularly for individuals with visual impairments or color vision deficiencies. Designers must consider color contrast and use alternative methods, such as text labels or patterns, to ensure information is accessible to all users.
What are analogous colour scheme?
Colours that are adjacent to each other on the colour wheel.
Describe contrast?
Contrast refers to the degree of difference between elements in a design, that make them stand out from each other.
Describe temperature.
The warmness or coolness of a colour.
Describe harmony
Refers to the pleasing arrangements of elements to create a sense of unity balance.
How can harmony be achieved?
Harmony can be achieved through various techniques, such as using complementary colors, repeating patterns, or balancing contrasting elements.
What does the colour red, blue, green, orange evoke ?
Red- associated with energy, danger and intensity, often evoking feelings of heat, passion and excitement.
Orange- associated with enthusiasm, warmth and creativity, evoking feelings of vibrancy and joy
Blue- associated with calmness, tranquility and serenity, evoking peace and relaxation.
Green- association with nature, growth and renewal, evoking relaxation
Why is colour used as a form of branding?
Color is used as a form of branding and marketing because it can evoke emotions, convey messages, and establish strong associations with a brand, making it memorable and recognizable to consumers.
Why do advertisers and designers often use pyschological associations with colour.
Advertisers and designers use psychological associations with colors to strategically influence consumer behavior and create specific atmospheres that resonate emotionally with their target audience.
Advertisers and designers utilize psychological associations with colors to evoke specific emotions, capture attention, and establish brand identities effectively.
Simplified
Advertisers and designers choose colors to affect how people feel about a product and remember it, which helps sell the product and build brand recognition.”
