The book + Charles Owen

Question 1

UE C10 Product Architecture

• What is product architecture?
• Example: Printer
• Three types of product architecture
• Why prod. arch. and modularity?

Answer 1

• What is product architecture?
  
  • The layout between functional and physical piecies or “chunks”.
• Example: Printer
  
  • Functions: “Store paper”…
  • Physical: Parts, components etc.
• Three types of product architecture
  
  • Slot-modular
  • Bus-modular
  • Sectional-modular
• Why prod. arch. and modularity?
  
  • Easy to upgrade
  • Enable add-ons
  • Product variety
  • Standardization

Question 2

UE C6 Product Specifications

• Process for setting up spec.

Answer 2

• Product spec. = Product req.
  
  • “What the product is supposed to do”
    
    • METRIC + VALUE
• Process for setting up spec.
  
  • Prepare list,
  • Benchmarking,
  • Set values,
  • Reflect

Question 3

UE C16 Patents and Intellectual property

• Four types of IP
• Create a patent - process

Answer 3

• Four types of IP
  
  • Patent
    
    • 20 years
    • Temporary monopoly
  • Trademark
    
    • Typically brand or product
  • Trade secret
    
    • Coca-cola
  • Copyright
    
    • Music, art…
• Create a patent - process
  
  • Strategy and plan,
  • Study prior inventions,
  • Outline claims,
  • Describe patent,
  • Refine claims,
  • Pursue application,
  • Reflect

Question 4

The chapters of the book

Answer 4

• C2 - Development Proc. and Org.
• C4 - Product Plan.
• C6 - Product Spec.
• C7 - Concept Generation
• C8 - Concept Sel.
• C10 - Product Arch.
• C11 - ID
• C16 - IP

Question 5

UE C11 Industrial Design

• What is Industrial Design?
• Tech vs User-driven product

Answer 5

• What is Industrial Design?
  
  • Primary mission to design the aspects of a product that relate to the user, aesthetics and ergonomics. First introduced in the early 1900’s, for example Braun.
• Tech vs User-driven product
  
  • User-driven products benefits from having ID through the whole process, for tech-driven products ID can be implemented later in the process.

Question 6

Charles Owen: Design Thinking: Notes on its Nature and Use 2007

• “Design thinking is the obverse of scientific thinking”
• “Two types of creative people”
• Design thinking vs others:
• Owen’s characteristics for design thinking

Answer 6

• “Design thinking is the obverse of scientific thinking”
  
  • Scientist:
    
    • Facts to discover patterns and insights
  • Designer:
    
    • Invents new patterns and concepts to address facts and possibilities
• “Two types of creative people”
  
  • Finders:
    
    • Creativity through discovery, ex. scientist
  • Makers:
    
    • Creativity through invention, ex engineers
• Design thinking vs others:
  
  • “Design and science are strongly complementary”
    
    • Science rely on true/false desicions. Can only be one “true” or correct explanation.
    • Design can rely on multiple solutions equally successful, thereby having use for better/worse.
• Owen’s characteristics for design thinking
  
  • Human-centered focus
  • Environmental concern
  • Ability to visualize
  • Tempered optimism
  • Predispotion toward multifunctionality
• Different fields requires different values

Question 7

UE C7 Concept Generation

• Concept generation process
• Five steps for concept genereation

Answer 7

• Concept generation process
  
  • Customer needs,
  • Target specifications,
  • Generate concepts,
  • Selection process
• Five steps for concept genereation
  
  • Clarify problem,
  • Search externally,
  • Search internally,
  • Explore systematically,
  • Reflect

Question 8

UE C2 Development processes and organizations.

• Two important choices
• PD process, six steps
• Different products
• Different organization types

Answer 8

• Two important choices
  
  • Process type
  • Org. type
• PD process, six steps
  
  • Planning,
  • Concept development,
  • System level design,
  • Detailed design,
  • Testing,
  • Production,
• Different products
  
  • Regular (martket pull),
  • Tech. push,
  • Platform,
  • Custom,
  • High risk,
• Different organization types
  
  • Functional,
  • Project,
  • Lightweight,
  • Heavyweight,

Question 9

UE C8 Concept Selection

• “Definition”
• Different methods for chosing concepts

Answer 9

• “Definition”
  
  • Evaluating concepts with respect to customer needs comparing strengths/weaknesses
• Different methods for chosing concepts
  
  • External decisions,
  • Product experts,
  • Voting,
  • Intitution,
  • Pros. and cons.

Question 10

UE C4 Product planning

• Product planning in 5 steps
• Four types of PD projects

Answer 10

• Product planning in 5 steps
  
  • ID oppurtunities,
  • Evaluate and prio.,
  • Allocate resources,
  • Complete pre-planning,
  • Reflect
• Four types of PD projects
  
  • New product platform
  • Derivate products
  • Improvements
  • Fundamentally new products