the big issue Flashcards

1
Q

What type of company is The Big Issue LTD?

A

An independent magazine company operating on a Not-For-Profit basis

They use excess revenue to support homeless people.

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2
Q

How does The Big Issue sell its magazines?

A

Through street vendors, often homeless people or those living in poverty

Vendors purchase copies for £1.50 and sell them for £3.

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3
Q

What was the initial funding for The Big Issue?

A

£50,000 from The Body Shop

Gordon Roddick, one of the founders, was married to Anita Roddick, the founder of The Body Shop.

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4
Q

What is The Big Issue Foundation?

A

A division providing training, workshops, and support for homeless people

Established in 1995 to help with various issues like mental health and domestic abuse.

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5
Q

What is The Big Issue Invest?

A

A financial fund for charities, small businesses, and individuals with business ideas

Established in 2005 to help those turned away from other investors.

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6
Q

What type of merchandise does The Big Issue offer in its online shop?

A

Synergetic merchandise that supports their cause

All proceeds go back to helping the needy.

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7
Q

What differentiates The Big Issue from most magazines?

A

Focus on community support rather than profit and power

They reserve ad space for charities and community projects.

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8
Q

How does The Big Issue leverage celebrity collaborations?

A

For cover photos, interviews, and guest editor roles

Celebrities like David Bowie and Robert Downey Jr. attract their fans.

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9
Q

What are collective editions in The Big Issue?

A

Special editions created with celebrities to encourage multiple purchases

These editions create a sense of exclusivity.

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10
Q

What has happened to the magazine industry in general?

A

Suffered a decline due to people preferring online content

This decline has affected print magazine sales significantly.

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11
Q

What is Zinio?

A

A digital distribution platform for magazines

It allows customers to buy one digital copy or subscribe for a year.

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12
Q

How does digital distribution benefit The Big Issue?

A

Targets online audiences and avoids environmental issues

It helps reach a global audience and supports vendors through digital sales.

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13
Q

At the height of their success, how many copies were vendors selling weekly?

A

300,000 copies per week

This was in the early 2000s.

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14
Q

Fill in the blank: The Big Issue operates on a _______ basis.

A

Not-For-Profit

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15
Q

What was the weekly sales figure for The Big Issue as of 2011?

A

125,000 copies a week

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16
Q

What content changes were made to The Big Issue during its redesign?

A

Featured more content about political and social reform and included more celebrities as regular columnists

17
Q

How did the rebranding of The Big Issue affect its cover price?

A

The cover price was slightly higher to help vendors make similar money from potentially reduced sales

18
Q

What is the main goal of The Big Issue as a magazine?

A

Supporting the homeless

19
Q

How are homeless vendors represented in The Big Issue?

A

In a positive and sympathetic light

20
Q

What term is used to describe homeless vendors in a letters page of The Big Issue?

A

Inspirational and friendly

21
Q

True or False: The representations of homelessness in The Big Issue are idealized.

22
Q

What ideologies are clearly represented in The Big Issue?

A

Left-wing ideologies

23
Q

How does The Big Issue portray the Conservative government?

A

Negatively

24
Q

Fill in the blank: The Big Issue represents homeless people as brave and strong through references to _______.

A

[the weather]

25
Q

What stereotype does the Sky Westworld advert reinforce?

A

Men as powerful, successful, and important

26
Q

What does the male dominance in interviews within The Big Issue suggest?

A

Men are more likely to hold top jobs in companies

27
Q

How are the male founders of The Big Issue visually represented?

A

From a low-angle perspective to make them look more powerful

28
Q

What adjectives are used to describe the founders of The Big Issue?

A

Hardnosed and tough

29
Q

What kind of representation is created by featuring men like The Dalai Lama and John Lydon in The Big Issue?

A

Ultimate role models and respected figures

30
Q

How are women represented compared to men in The Big Issue?

A

Women are not described in such idealized and revered ways

31
Q

What aspect of David Bowie challenges traditional ideas about masculinity?

A

His androgynous looks and use of makeup

32
Q

Who is another figure mentioned that challenges gender stereotypes alongside David Bowie?

A

Grayson Perry

33
Q

What does Grayson Perry’s representation add to the discussion of masculinity?

A

A more modern and diverse representation that challenges gender norms

34
Q

What are some of the complex aspects of masculinity presented in The Big Issue?

A

Men expressing traditionally masculine and feminine traits

35
Q

What type of representations of women are included in The Big Issue?

A

Women in positions of leadership, especially in politics

36
Q

What stereotype does the Turn2Us charity advert reinforce about women?

A

Women relying on men financially

37
Q

Why does The Big Issue include articles that challenge traditional stereotypes?

A

As an ‘alternative’ magazine, it aligns with the views of its typical left-wing readers