the big issue Flashcards
What type of company is The Big Issue LTD?
An independent magazine company operating on a Not-For-Profit basis
They use excess revenue to support homeless people.
How does The Big Issue sell its magazines?
Through street vendors, often homeless people or those living in poverty
Vendors purchase copies for £1.50 and sell them for £3.
What was the initial funding for The Big Issue?
£50,000 from The Body Shop
Gordon Roddick, one of the founders, was married to Anita Roddick, the founder of The Body Shop.
What is The Big Issue Foundation?
A division providing training, workshops, and support for homeless people
Established in 1995 to help with various issues like mental health and domestic abuse.
What is The Big Issue Invest?
A financial fund for charities, small businesses, and individuals with business ideas
Established in 2005 to help those turned away from other investors.
What type of merchandise does The Big Issue offer in its online shop?
Synergetic merchandise that supports their cause
All proceeds go back to helping the needy.
What differentiates The Big Issue from most magazines?
Focus on community support rather than profit and power
They reserve ad space for charities and community projects.
How does The Big Issue leverage celebrity collaborations?
For cover photos, interviews, and guest editor roles
Celebrities like David Bowie and Robert Downey Jr. attract their fans.
What are collective editions in The Big Issue?
Special editions created with celebrities to encourage multiple purchases
These editions create a sense of exclusivity.
What has happened to the magazine industry in general?
Suffered a decline due to people preferring online content
This decline has affected print magazine sales significantly.
What is Zinio?
A digital distribution platform for magazines
It allows customers to buy one digital copy or subscribe for a year.
How does digital distribution benefit The Big Issue?
Targets online audiences and avoids environmental issues
It helps reach a global audience and supports vendors through digital sales.
At the height of their success, how many copies were vendors selling weekly?
300,000 copies per week
This was in the early 2000s.
Fill in the blank: The Big Issue operates on a _______ basis.
Not-For-Profit
What was the weekly sales figure for The Big Issue as of 2011?
125,000 copies a week
What content changes were made to The Big Issue during its redesign?
Featured more content about political and social reform and included more celebrities as regular columnists
How did the rebranding of The Big Issue affect its cover price?
The cover price was slightly higher to help vendors make similar money from potentially reduced sales
What is the main goal of The Big Issue as a magazine?
Supporting the homeless
How are homeless vendors represented in The Big Issue?
In a positive and sympathetic light
What term is used to describe homeless vendors in a letters page of The Big Issue?
Inspirational and friendly
True or False: The representations of homelessness in The Big Issue are idealized.
False
What ideologies are clearly represented in The Big Issue?
Left-wing ideologies
How does The Big Issue portray the Conservative government?
Negatively
Fill in the blank: The Big Issue represents homeless people as brave and strong through references to _______.
[the weather]
