attitude Flashcards
Who originally published Attitude magazine?
Northern & Shell.
What type of content did Northern & Shell primarily focus on?
They published tabloid and gossip-based magazines, newspapers, and owned several TV channels, including Channel 5.
Why did Northern & Shell sell Attitude magazine?
Financial struggles led them to sell off assets
- reflecting the decline in readership and profitability of print media.
Who currently owns Attitude magazine?
Stream Publishing, an independent company based in Surrey.
Who is the owner of Stream Publishing?
Darren Styles, a gay media professional who believed in the importance of LGBTQ+ magazines.
What was the business strategy behind Stream Publishing buying Attitude?
It was an example of horizontal integration, as Stream already owned Winq, a competing LGBTQ+ magazine.
How does Stream Publishing maintain creative control?
They are independent and practice vertical integration, handling writing, editing, designing, printing, and distribution in-house.
How has Attitude expanded internationally?
They have launched global editions in countries such as Thailand, Belgium, the Netherlands, and Vietnam.
How does Attitude use digital platforms?
They distribute digital editions for phones and tablets and engage audiences via social media.
How many users visit the Attitude website monthly?
Approximately 1.7 million users.
What is a key source of revenue for Attitude?
Online advertising, including banner ads, sponsored articles, social media promotions, and competitions.
How does Attitude’s website benefit global audiences?
It allows access in countries where LGBTQ+ content is restricted in print.
How does Attitude attract audiences through celebrity content?
They feature exclusive interviews with high-profile figures like Prince William and Prime Ministers.
How does Attitude manage social media engagement?
They drive traffic to their website through social media while limiting audience interactions to avoid hate speech.
What challenges does Attitude face on social media?
Hate speech and discrimination, which platforms like Facebook and Twitter struggle to regulate effectively.
How does Attitude attempt to self-regulate?
Stream Publishing has an ethics policy outlining rules and regulations to maintain responsible content.
What events does Attitude host to build brand identity?
The Attitude Awards and the Attitude Magazine Foundation, which supports LGBTQ+ charities.
How did Attitude adapt during COVID-19?
They launched “Attitude Pride at Home,” a 9-day digital festival to engage their audience during lockdowns.
Why does Attitude magazine avoid deep emotional responses in its content?
It aligns with the stereotype that men are less emotional, making the content more factual and opinion-based.
How does Attitude use clickbait to attract readers?
They use salacious and risky headlines to encourage users to click, increasing website traffic and ad revenue.
What stereotype about men’s reading habits influences the website design?
The belief that men read less than women, leading to simple layouts, short text chunks, large images, and white space.
How does Attitude magazine target a 25-55 age range?
By featuring nostalgia-driven content like 90s fashion, music, and pop culture, and including more political topics suited for older audiences.
Why does Attitude promote its print magazine heavily on its website?
It appeals to an older audience who are more likely to consume print media.
What does Attitude’s previous use of only Facebook and Twitter over TikTok and Snapchat suggest?
It indicates that their target audience is older, as younger users are more active on TikTok and Snapchat.
What socio-economic class does Attitude primarily target?
The ABC1 demographic (middle and upper class), as reflected by luxury brand advertisements.
How does Attitude appeal to a metrosexual audience?
By emphasizing fitness, grooming, and fashion trends associated with male “aspirers.”
What type of audience does Attitude’s social justice content attract?
Reformers—people who are socially conscious and seek to change the world.
How does the magazine’s language style reflect its target demographic?
It uses formal, complex language with little slang, appealing to an educated ABC1 audience.
How does Attitude cater to its LGBTQ+ audience?
By featuring stories about LGBTQ+ communities, particularly gay men, and high-profile gay celebrities.
Why is there a lack of family-oriented content in Attitude?
The magazine mainly targets single or child-free readers, emphasizing entertainment and travel.
How does Attitude expand its global reach?
By syndicating global stories from other websites and covering LGBTQ+ issues worldwide.
What niche does Attitude fill in the online magazine market?
It provides both educational and entertainment content specifically for LGBTQ+ audiences, a gap in the industry.
Why might some LGBTQ+ audiences feel unrepresented by Attitude?
The magazine primarily focuses on gay men, with limited representation of lesbians and other LGBTQ+ identities.
How does Attitude magazine typically represent men?
Men are shown as powerful, successful, and wealthy, often in celebrity or political contexts.
What physical representations of men are common in Attitude?
Strong, muscular, and broad-shouldered men, often shown topless, reflecting hyper-masculine ideals.
How does Attitude reinforce the stereotype of men being unemotional?
Most articles focus on factual content rather than emotional experiences, reinforcing the idea that men are emotionless.
How does Attitude challenge the stereotype that men are unemotional?
Articles featuring figures like Gok Wan and Ranj Singh explore the emotional impact of coming out and relationship struggles.
In what way does Attitude challenge dominant gender ideologies?
By representing men as victims of homophobia, showing emotional struggles, and featuring effeminate men and drag culture.
How are men sexualized in Attitude?
The magazine presents men in a highly sexualized manner, which is unusual as women are more commonly sexualized in media.
How does Attitude represent sexuality within the LGBTQ+ community?
The focus is primarily on gay men, with less representation of lesbians, bisexual, or transgender individuals.
How does Attitude use imagery to represent LGBTQ+ identity?
The website features rainbow imagery and covers LGBTQ+ issues and events prominently.
How does Attitude fill a gap in LGBTQ+ representation?
It normalizes and positively portrays gay men, who are often underrepresented or misrepresented in mainstream media.
How does Attitude represent different ethnicities?
It includes diverse ethnicities but often portrays foreign cultures, particularly African countries, as homophobic and discriminatory.
What political and cultural perspectives influence Attitude’s representation of other countries?
The magazine reflects British cultural and political attitudes by portraying certain countries as “backward” in terms of LGBTQ+ rights.
How does the composition of Attitude’s staff influence its content?
Most staff members are LGBTQ+, which contributes to more sympathetic and diverse representations of sexuality.
Why are gay men represented more than other LGBTQ+ identities in Attitude?
The majority of the magazine’s staff are male, leading to a stronger focus on gay men over other LGBTQ+ identities.
