attitude Flashcards
Who originally published Attitude magazine?
Northern & Shell.
What type of content did Northern & Shell primarily focus on?
They published tabloid and gossip-based magazines, newspapers, and owned several TV channels, including Channel 5.
Why did Northern & Shell sell Attitude magazine?
Financial struggles led them to sell off assets
- reflecting the decline in readership and profitability of print media.
Who currently owns Attitude magazine?
Stream Publishing, an independent company based in Surrey.
Who is the owner of Stream Publishing?
Darren Styles, a gay media professional who believed in the importance of LGBTQ+ magazines.
What was the business strategy behind Stream Publishing buying Attitude?
It was an example of horizontal integration, as Stream already owned Winq, a competing LGBTQ+ magazine.
How does Stream Publishing maintain creative control?
They are independent and practice vertical integration, handling writing, editing, designing, printing, and distribution in-house.
How has Attitude expanded internationally?
They have launched global editions in countries such as Thailand, Belgium, the Netherlands, and Vietnam.
How does Attitude use digital platforms?
They distribute digital editions for phones and tablets and engage audiences via social media.
How many users visit the Attitude website monthly?
Approximately 1.7 million users.
What is a key source of revenue for Attitude?
Online advertising, including banner ads, sponsored articles, social media promotions, and competitions.
How does Attitude’s website benefit global audiences?
It allows access in countries where LGBTQ+ content is restricted in print.
How does Attitude attract audiences through celebrity content?
They feature exclusive interviews with high-profile figures like Prince William and Prime Ministers.
How does Attitude manage social media engagement?
They drive traffic to their website through social media while limiting audience interactions to avoid hate speech.
What challenges does Attitude face on social media?
Hate speech and discrimination, which platforms like Facebook and Twitter struggle to regulate effectively.
How does Attitude attempt to self-regulate?
Stream Publishing has an ethics policy outlining rules and regulations to maintain responsible content.
What events does Attitude host to build brand identity?
The Attitude Awards and the Attitude Magazine Foundation, which supports LGBTQ+ charities.
How did Attitude adapt during COVID-19?
They launched “Attitude Pride at Home,” a 9-day digital festival to engage their audience during lockdowns.
Why does Attitude magazine avoid deep emotional responses in its content?
It aligns with the stereotype that men are less emotional, making the content more factual and opinion-based.
How does Attitude use clickbait to attract readers?
They use salacious and risky headlines to encourage users to click, increasing website traffic and ad revenue.
What stereotype about men’s reading habits influences the website design?
The belief that men read less than women, leading to simple layouts, short text chunks, large images, and white space.
How does Attitude magazine target a 25-55 age range?
By featuring nostalgia-driven content like 90s fashion, music, and pop culture, and including more political topics suited for older audiences.
Why does Attitude promote its print magazine heavily on its website?
It appeals to an older audience who are more likely to consume print media.
What does Attitude’s previous use of only Facebook and Twitter over TikTok and Snapchat suggest?
It indicates that their target audience is older, as younger users are more active on TikTok and Snapchat.
