the big issue

Question 1

What is the slogan of the big issue?

Answer 1

a hand up, not a handout

Question 2

what charity does the big issue do?

Answer 2

selling their magazines to homeless people (vendors) and give them the opportunity to re-sell and make money

Question 3

who started the big issue?

Answer 3

John Bird

Question 4

how much does the big issue cost now?

Answer 4

4 pounds

Question 5

how much do they charge homeless people?

Answer 5

1,75 pounds

Question 6

what are the main areas (topics) of the big issue

Answer 6

politics and pop culture

Question 7

which store helped the big issue to start up?

Answer 7

The Body Shop

Question 8

who is the target audience of the big issue?

Answer 8

• reformers, people who support social change
• slightly wealthy people as it costs 4 quid

Question 9

when did the big issue start up?

Answer 9

1991

Question 10

what is a cover line?

Answer 10

selling lines that sell what’s on the inside

Question 11

what’s the word for the title of the magazine?

Answer 11

masthead

Question 12

how often is the big issue published?

Answer 12

each week

Question 13

what is the usual layout of the big issue’s cover?

Answer 13

• face as a central image
• logo is either on the left or on top

Question 14

how did the big issue diversify?

Answer 14

• the big issue foundation (1995)
• the big issue invest (provides funds) (2005)

Question 15

what is the big issue’s type of business?

Answer 15

• not-for-profit organisation
• ltd

Question 16

what does the motto: hand up not a handout mean?

Answer 16

It’s not a handout of money, but it is a way for homeless to earn money