Th3.2: Other Aims Flashcards
What are the two other aims (i think of satisficing)?
managerial utility maximisation
marginal cost pricing / allocative efficiency
MUM: What did Oliver Williamson say?
that managers will make decisions to maximise their own satisfaction
MUM: What will this be dependant on?
their salary, the number of staff they control, their power over decision making and the other benefits they receive
Marginal cost pricing / allocative efficiency
some firms, particularly nationalised industries, aim to maximise social welfare
MCP/AE: How will this be done?
by producing where the value society places on the good is equal to the extra cost of producing that good i.e MC = AR. this achieves allocative efficiency