Textbook Ch.6 - Technology

Question 1

What is the chapter about?

Answer 1

The stuff of media:

The things that give you access to what really matters - the words, pictures, and sounds that make up media.

Question 2

Social history

Answer 2

Instead of focusing on powerful images and critical events, social history looks at the experience of ordinary people.

Question 3

Corporate Social Responsibility

Answer 3

CSR is a kind of self-regulation through which companies commit not just to obeying the law but meeting higher standards, contributing to society and not doing any harm. Although it can be genuine, it often gets tangled up in brand management and spin.

Question 4

Technological determinism

Answer 4

Usually expressed as a criticism, technological determinism is the belief that new technologies are responsible for cultural changes, good or bad

Question 5

3 reasons why it is important to pay attention to infrastructure

Answer 5

1. Decisions with far-reaching implications are routinely made behind closed doors by people and organizations that most of us have never heard of
2. Rather than being intensely aware of everything that shapes the media you see, it is a matter of being agile
3. According to some, digital infrastructures are rewriting what it means to be human

Question 6

Self-tracking

Answer 6

Using your phone or wearable device to keep track of the number of steps you’ve taken, hours slept, calories consumed, or even time spent staring at screens.