Text Media and Information Flashcards
A simple and flexible format of presenting information or conveying ideas whether hand-written, printed, or displayed on-screen.
Text
Any “human-readable sequence of characters” that can form intelligible words.
Text
Types of Text:
Hypertext
Plaintext or Unformatted Text
Formatted Text
Serve to link different electronic documents and enable users to jump from one to other in a nonlinear way.
Hypertext
Fixed sized characters having essentially the same type of appearance.
Plaintext or Unformatted Text
Appearance can be changed using font parameters (bold, underline, italic, font size, font color, etc.)
Formatted Text
Refers to the representation or style of a text in the digital format. (Font)
Typeface
Connotes formality and readability in large amount of texts.
Serif
Examples of Serif:
Times New Roman
Garamond
Baskerville
Brings a clean or minimalist look to the text. Used for clear and direct meaning of text.
Sans Serif
Examples of Sans Serif:
Arial
Helvetica
Tahoma
Verdana
Calibri
Carries a solid or heavy look to text.
Slab Serif
Examples of Slab Serif:
Rockwell
Playbill
Draws much attention to itself because of its brush-like strokes.
Script
Examples of Script:
Edwardian
Vladimir
Kunstler
Caters to a wide variety of emotions or themes.
Decorative
Examples of Decorative:
Chiller
Jokerman
Curlz MT
Design Principles and Elements:
- Emphasis
- Appropriateness
- Proximity
- Alignment
- Organization
- Repetition
- Contrast
Importance or value given to a part of the text-based content.
Emphasis
Examples of Emphasis:
Make the text bold
Italicized
Have a heavier weight
Darkened or lightened
Enlarged
How fitting or suitable the text is used for a specific audience, purpose, or event.
Appropriateness
How near or how far the text elements are from each other.
Proximity
How the text is positioned in the page.
Alignment
Examples of Alignment:
Center Alignment
Left Alignment
Right Alignment
Justified Alignment
Conscious effort to organize the different text elements in a page.
Organization
Consistency of Elements. Unity of the entire design.
Repetition
Creates visual interest. Two elements are different from each other.
Contrast
Examples of Contrast:
Large font with a small font
Serif and Sans Serif
Thin elements with wide elements
Cool color and warm color
