Text Media Flashcards
What is text?
Text refers to a simple and flexible format of presenting information or conveying ideas whether hand-written, printed, or displayed on-screen.
What are the sources of text?
Text is available in different sources whether formal or informal.
What characterizes formal text?
Formal text-based materials are created and distributed by established institutions and go through a rigorous process of editing or evaluation.
What characterizes informal text?
Informal text-based materials come from personal opinions or views on different issues.
What is text media?
Text media are publications that disseminate information through media products such as newspapers, flyers, books, magazines, tarpaulins, advertisements, television, banners, websites, and posters.
What are design elements and principles in text media?
Design elements and principles in text media are effective means of conveying a message.
refers to the importance or value given to a part of the text-based content.
Emphasis
What is proximity in text media design?
Proximity refers to how near or how far the text elements are from each other.
What is alignment in text media design?
Alignment refers to how the text is positioned on the page. This can be left, right, center, or justified.
What is organization in text media design?
Organization refers to a conscious effort to organize the different text elements on a page.
What is repetition in text media design?
Repetition concerns consistency of elements and the unity of the entire design.
What is contrast in text media design?
Contrast creates visual interest in text elements. Contrast is achieved when two elements are different from each other.
these are the questions that you need to ask with regards to the content of text media and information:
Who or what institution is sending this message?
What techniques are used to attract and hold attention?
What is the language used by the writer?
What views are represented? Are they balanced?
How might the message be interpreted in different ways?
What is omitted, slurred, or added in the message?
As a consumer
The text media and information, we need to review the media and information design framework: target audience, author, or sender, key content, purpose, form/style, and format.
As a producer
a. Typeface (also called font, font type, or typej refers to the representation or style of a text in the digital format.
b. A typeface is usually comprised of alphabets, numbers, punctuation marks, symbols and other special characters. When fonts are installed in the computer, they usually come in file formats such as True Type Font
c. In the absence of images or drawings, the text is the easiest way of communicating to your audience. The use of various font types can express different emotions or meanings.
Text as visual
