People And media Flashcards
refers to persons that are involved in the use, analysis, evaluation and production of media and information (Source: DepEd MIL Curriculum Guide).
The People Media
What are The 3 Effects of Media .
- Powerful and direct effects
- Limited Effect Limited effects
- Moderate Effect-
In media education, the three main paradigm on effects are:
-The most classic and debunked theory in direct effect is magic-bullet or hypodermic needle theory which states that media is capable of greatly influencing the attitude and behaviors of these audiences without even realizing it. Audiences are considered automations and are at the mercy of media.
- Powerful and direct effects
paradigm, believes that you are highly capable of discerning propaganda and that media has limited capacity to persuade you.
- Limited Effect
- paradigm is reconciliatory and is mid-way between the two. Audiences are not passive and are capable of creating meaningful experience. This paradigm acknowledges that “media effects can occur over longer period of time.
- Moderate Effect
These are individuals who serve as channels of information dissemination. Before, they make use of writing essays, literature and news to create artefacts. But with the advent of technology and social media, people are now empowered to not just produce artefacts but also evaluate, analyze, edit and give feedback to media artefacts.
PEOPLE AS MEDIA
when you are highly exposed to and activity using media. They are the source of viable interpretation of messages for lower-end media users and often times the opinions are accepted by a group.
- Opinion Leaders
explains the role of opinion leaders in developing consciousness among lower-end users of media. The proponenta of the theory are Paul Lazarsfeld and Elihu Katz
Variations of the theory have been developed by other scholars such as Robert Merton, C. Wright Mills, and Bernard Berelson.
The two-step flow theory
The two-step theory is alternatively known as ____ because innovative ideas are diffused or transferred to media users through opinion leaders.
the diffusion of innovation theory
Katz identified the following reasons as to why opinion leaders are more influential than the media themselves:
a. They are seen as trustworthy and non-purposive.
b. They have a more changing or determining role in an individual’s opinion or action.
You become an effective opinion leader when you are able to influence your followers to produce educated opinions and make informed choices.
These are People without professional journalism training can use the tools of modern technology and internet to create, argument or fact-check media on their own or in collaboration with others.
- Citizen Journalism
“Citizen Journalism also known as
“public,” “participatory,” “democratic,” “guerrilla,” or “street” journalism, citizen journalism occurs when members of reportage, analysis, and dissemination of news and information (mashable.com). other citizens
refers to any type of news gathering and reporting writing and publishing articles about a newsworthy topic, or posting photographs or video of a newsworthy event that is done by members of the general public rather than the professional news agencies commonly referred to as “mainstream media.”
Before the public become active participants in the collection, the Internet, only professional journalists had access to the technology and organizational infrastructure to publish their work to a large audience. If the average citizen wanted to contribute to the news cycle, he or she could write a letter to the editor or circulate a homemade newspaper or “zine” through the mail. But today, armed with a PC and a high-speed Internet connection, absolutely anyone can share newsworthy information and opinions with a worldwide audience.
Citizen journalism
like you become people media in your own rights because you perform the same functions professional journalist do. Most people consider citizen journalism as “a specific form of both citizen media and user generated content.
Ordinary citizen
Here the journalists are using social media to make their content available to more people.Even though recreational social media usage may be on the decline in some ways, more “functional” uses of social media, and its purposes, are on the rise through the use of social journalism.”
The current state of journalism looks quite differently than it did just years ago, and the creation of social media sites has evolved the field of journalism even further, giving the average person the power to make and report the news like never before. We get our news instantly now, and most of that news comes via social media sites like Twitter and Facebook.
With the rise of social media as a means to obtain and share news and information has also come the emergence of social news networks.
- Social Journalism
