Text Info and Media Flashcards
a simple and flexible format of
presenting information or conveying
ideas whether handwritten, printed or
displayed on-screen
any “human-readable
sequence of characters” that
can form intelligible words
text
(type of text) serve to link different electronic documents and enable users to jump from one to other in a nonlinear way
hypertext
(type of text) fixed sized characters having essentially the same type of appearance
PLAINTEXT OR
UNFORMATTTED
TEXT
(type of text) appearance can
be changed using font parameters (bold, underline, italic, font size, font color, etc.)
FORMATTED TEXT
*refers to the representation or style of a text in the digital format
*usually comprised of alphabets, numbers, punctuation marks, symbols and other special characters
typeface
refers to the importance or value given to a part of the text-based content
to make a point or highlighting a message, you can make the text bold, italicized, have a heavier weight, darkened or lightened (depending on your background color) or enlarged
emphasis
refers to how fitting or suitable the text is used for a specific audience, purpose or event
appropriateness
how near or far text elements from each other
proximity
how text is positioned in the page
alignment
conscious effort to organize different text elements in a page
ensures that while some text elements are separated, they are still somehow connected w/ the rest
organization
concerns consistency and unity, repeating typefaces
repetition
creates visual interest
two elements diff from each other
contrast