TEST

Question 1

Critical Media Studies

Answer 1

The analysis of media technologies, texts, institutions, with a focus on the historical,cultural, political, and economic contexts in which the phenomena operate

Question 2

Circuit of Culture

Answer 2

Method for studying the dynamic & multiple factors that constitue culture

Question 3

regulation

Answer 3

policy

Question 4

representation

Answer 4

content analysis, message sends

Question 5

identity

Answer 5

how it constructs, shape how we see ourselves

Question 6

production

Answer 6

on location filming, ways camera, lighting, and other factors

Question 7

consumption

Answer 7

how audiences consume and implications

Question 8

media literacy

Answer 8

analyze the information and respond to it

Question 9

media industry

Answer 9

regulation, production, distribution

Question 10

passive vs. active

Answer 10

passive: accepts whatever, median spoon feeds, what to believe about the world
- active: actively crticize and think about what you see, question the world

Question 11

cultivation theory

Answer 11

focus on long term, heavy viewing

Question 12

hypodermic needle model

Answer 12

direct and immediate effect (brainwashing)

Question 13

uses and gratification theory

Answer 13

we choose to attend mass communication to gratify ourselves

Question 14

agenda setting theory

Answer 14

media’s ability to select and call to the public’s attention ideas, events, and people and to offer frames, or way of seeing, those phenomena

Question 15

Political economy

Answer 15

industry, ceap, new twist, edge, and rand identity

*ask about

Question 16

cultural studies theories

Answer 16

reader response, or encoding/decoding, possibility of resistnt reading-reading against the grain

Question 17

niche programming

Answer 17

advertisements fund TV, so target audiences that will buy their products

Question 18

frame analysis

Answer 18

examination of constant paterns and the ways that pheomenea is represented
-picking michellle obamas fashion sense rather than her philanthropy

Question 19

global village

Answer 19

increase acess to information made possible by electonic communication led McLuhan to claim that electronic media created a global village

Question 20

gatekeepers

Answer 20

describe peeople and grups that decide which messages pass through the gates that control information flow to reach consumers

Question 21

mean world syndrome

Answer 21

cultivation theory, focus on long term heavy viewing <- certain beliefs cultivated *ask

Question 22

mainstreaming

Answer 22

cultivationtheorists identify two mechanisms to eplain cultivatiion process, 1.mainstreaming and 2. resonance
-stabilizing and homogenizing of views within a society

Question 23

product placement

Answer 23

practive of featuring products in media and ensuring that viewers recognize the prouct so that the products are associated with particular characters, paid for by advertisement and program sponsers

Question 24

immersive advertising

Answer 24

encorperates a product or brand into an actual storyline in books, television programs, and films

Question 25

genre

Answer 25

how story is told, structural elements of storyline

Question 26

codes

Answer 26

rule-driven

Question 27

conventions

Answer 27

phrases, quotes, themes, explanations

Question 28

big 6 media owners

Answer 28

Time warner, GE, disney, CBS, viacom, news corporations

Question 29

spyware

Answer 29

allows a 3rd party to track individuals online acativity, gain personal information, and send piop up ads tailored to users profiles

Question 30

resonance

Answer 30

the extent to which media representations are congruent with personal experience

Question 31

how media technology affects thinking

Answer 31

• encourages multitasking
• encorages response to visual stimuli
• discourages independet critical thinking

Question 32

interconnectivit

Answer 32

connecting of various devices to each other and to the internet so users don’t have to independetly configure each new system

Question 33

epideictic

Answer 33

ceremonial or commemeorative, present orientated0noble and shameful, value oriented

Question 34

Burke

Answer 34

Drama, audience centered,

Question 35

dramatistic pentad`

Answer 35

how the communicator tries to get the audience to accept is orher view of reality as truer

Question 36

identification (consubstation)

Answer 36

recognized common ground between speaker and audience, or consubstantial similarities

Question 37

motivation

Answer 37

helps to motivate change, identification creates motivation