Rhetoric Flashcards
Rhetoric
Art of persuasion
Practical vs. Critical
P: How to speak and write effectively to move your audience
C: to understand how communication impacts society, politics, and culture
Aristotle
Rhetoric is using the available means to persuasion to help people understand truth
-Speaker centered
Burke
Dramatism, Rhetoric is drama, audience centered
Identification
Recognized common ground between speaker and audience used to overcome differences in how they think the world works
-similarities, (audience adaptation)
Burke vs. Atistotle
- less centered with speaker intent and persuasion
- more concerned with how speaker identifies with audience and vice versa
- the job of the critic is to figure out speakers motives
Dramatistic Pentad
How the communicator tries to get the audiece to accept his or her view of reality or true, which shows speakers motives
- Act: what was done (commitment to realism)
- Scene: context in which act was performed (downplays free will, situation determinism)
- Agent: personal or people who performed the act (assumes free will choice, personal responsibility)
- Agency: means thae agent used to act (pragmatism, “get-the-job-done” attitude)
- Purpose: stated or iplied goal of the address (desire for unity and meaning in life)
Termistic screen
Words construct reality, dictate interpreations of life’s drama
God Terms
Word a speaker sets to which all other positive words are subservient
Devil Terms
Word a speaker uses that sums up all that is regaded as bad, wrong, or evil
Fisher: Narrative paradigm
- rhetoric provides shared context where speaker and audience both live
- communication as stories
- responds to rational-world paradigm
Rational-world paradigm
-Scientific or philosphical approach to knowledge that assumes people are logical, making decisions on the basis of evidence and lines or argument
Performance
-“activity of an individaul which occurs during a period marked by his continuous presence before a particular set of observers and which has some influece on the observers”
Sincere Performer
-Performance where performer is convinced by their own act
Cynical perfomer
You know you are putting on an act