test 5 Flashcards
1
Q
purpose and intent of the strategic planning process
A
- what: a strategic plan highlights a business’ direction and priorities
- purpose - why: the purpose of a strategic plan is to set overall long-term goals and objectives for a business
- intention - why: the intention of a strategic plan is to develop a plan to achieve the long-term goals and objectives in order to achieve business success
- how:
- it can assist management to make decisions about the allocation of resources and assets
- it involves various stakeholders of a business and the purpose of the process is to build commitment upon goals and objectives
- strategic planning involves scanning the macro environment and using tools to analyse the market and possible business opportunities that could potentially lead to long-term success.
2
Q
key features of strategic plans:
mission and objectives
A
-
mission -
- what: having a mission means to have a clear purpose - a simple declaration underlying the purpose of an organisations existence and its core values. (vision statements are focussed on the very long term)
- how: outlines the purpose of the business, what it wants to achieve long-term, how is it different to its competitors - and managers must need to ensure that decisions are consistent with the organisations mission statement. clearly defined and realistically achievable to work towards it.
- why: unify all people and corporate cultures within the workforce in their attempt to achieve the organisations vision.
- what: Without having clear long-term objectives, organisations have no sense of direction and purpose. long term goals include
- profit maximisation: Difference between firm’s total revenue and total costs. Without profit, owners and investors will find it difficult to justify the existence of the business
- growth: Growth is usually measured by an increase in sales or by market share. Growth is essential for business survival
- image and reputation: Businesses may strive to enhance their image and reputation. A bad image (could be portrayed by the media) can turn customers against a firm’s products and services.
- how: objectives provide the basis for measuring and controlling the performance of the workforce, management and the business.
- why: should serve to unify all people and corporate cultures within the workforce in their attempt to achieve the organisations vision.
3
Q
key features of strategic plans:
environmental scan: PEST
A
- what: a strategic planning tool that evaluates the political, economic, social and technological factors that could impact a business.
It has 4 factors:- Political (P): tax laws, industrial relations laws, environmental regulations, consumer protection, trade regulations, stability and relationships of foreign governments
- Economic (E): interest rates, inflation, unemployment, growth, discretionary spending, currency fluctuations
- Social (S): population growth, religious beliefs, lifestyles, community expectations for safety, value for money and ethics
- Technological (T): rate of change, automation, research and development.
- how: it can asses the major external factors that may impact its operations and overall business in a particular market
- why: the PEST analysis will gauge how the external factors may impact the overall profitability and success of a business. Hence, it is an important tool in the strategic planning process.
4
Q
key features of strategic plans:
environmental scan: porter’s five forces
A
- what: five forces analysis, looks at assessing the nature of competition within an industry (same market)
- how: The theory gives managers some insight into the degree of competition within the industry they operate in, so as to identify the important issues that need addressing. (ANALYSIS OF THE 5)
why: the factors affecting profitability in a specific industry help to inform decision on whether to enter a specific industry, whether to increase capacity in a specific industry, and developing competitive strategies
5
Q
porter’s five forces
Threat of substitution:
A
- Where close substitute products exist in a market, it increases the likelihood of customers switching to alternatives in response to price increases.
- This reduces both the power of suppliers and the attractiveness of the market.
6
Q
porter’s five forces
Threat of new entrants to an industry:
A
- Profitable markets attract new entrants, which erodes profitability.
- Unless business has strong and durable barriers to entry, then profitability will decline to a competitive rate
- For example, patents, economies of scale, capital requirements or government policies
7
Q
porter’s five forces
Bargaining powers of buyers:
A
- How easy it is for buyers to drive prices down.
- This is driven by the: number of buyers in the market; importance of each individual buyer to the organisation; and cost to the buyer of switching from one supplier to another.
- If a business has just a few powerful buyers, they are often able to dictate terms.
8
Q
porter’s five forces
Baragaining power of suppliers:
A
- How easy it is for suppliers to drive up prices.
- This is driven by the: number of suppliers of each essential input; uniqueness of their product or service; relative size and strength of the supplier; and cost of switching from one supplier to another.
9
Q
porter’s five forces
Competive rivalry:
A
- The importance of this force is the number of competitors and their ability to threaten a company.
- The larger the number of competitors, along with the number of equivalent products and services they offer, the lesser the power of a company.
10
Q
key features of strategic plans:
environmental scan: SWOT
A
- what: a successful organisation build on its strengths, overcomes weakness, identities new opportunities and protects against threats
- how: provides clear framework for decision making by highlighting the internal and external factors that can impact business objectives
- RISK MANAGEMENT: identifying threats early, develop strategies counteract attack those threats
- why: helps in formulating strategies by identifying strengths that they can use/leverage on, weaknesses that can be improved, opportunities that can be pursued, and threats that need to be mitigated
11
Q
strategic formulation
A
- what: the process of selecting the best suitable course of action to meet the organisational long-term objectives and vision
- how: the steps include: establishing organisational objectives, forming quantitative goals, performance analysis, selection of strategy
- is could be done though environmental scans (SWOT)
- why: strategic formulation aims to improve the business performance and profits - is important as it can help the business gain a competitive advantage. it is important to develop business strategies that can provide direction on achieving goals and objectives.
12
Q
strategic implementation
A
- what: communication of the strategy and to develop commitment so that long-term objectives are met
- how: monitor and asses the implementation → determine whether the plan is achieving the objectives leading to the strategic goal, if not adjustments to the long-term strategy may need to be made
- why: so that objectives are met
13
Q
evaluation and control
A
- what: control - is measuring activities, timelines, and resource consumption; analysing deviations and correcting processes/outcomesevaluation - the process of evaluating the performance and feeding back information into decision-making for the next strategic planning cycle
- how:
- establish standards to measure the progress and goals of the stratergy (using KPI’s)
- why: expand business and meet goals, financial stability and long-term stability, time-frame being met, to see if we shoudl we revise the goal, if adequate resources
14
Q
purpose of production management systems
A
- what: production management deals with converting raw materials into finished goods or products.
- how: focuses specifically on the production of goods and services and is concentrated upon transforming inputs into outputs (by designing, operating and controlling production systems) processes and controls that need to take place in order to ensure a product or service is created in line with the specifications, within the quantity and by the schedule demanded and at a minimum cost to the business.
- why: the purpose is to produce goods and services that are: the right quality, the right quantity, and the right time (avoid recession) and at minimum cost (for lower cost of production, maximise profit)
15
Q
features of product development
A
- what:
- product development outlines the stages from when a product/service is conceived as a raw idea to when it is finally brought to market
- incremental innovation → product improvements, new features of better performance to existing products
- disruptive innovation → a totally new product that will be sold to a new existing market
- product development outlines the stages from when a product/service is conceived as a raw idea to when it is finally brought to market
- how:
- the elements of the product development is usually outlined in a 6 stages of product development: product ideas, evaluate the ideas, product concept evaluation, prototype testing, market testing, launch the product
- each on of these events require an investment of skills, financial resoures and time.
- why: establishing competitive advantage or maintaining it, process and technologies are turned into something that can be made by the business and sold to consumers