Test 3

Question 1

How do you change beliefs of an audience?

Answer 1

Convince them that change is needed, acceptable, and superior to the present

Question 2

William McGuire 5 step process

Answer 2

Awareness, understanding, agreement, enactment, and integration

Question 3

Use co-active approach for reluctant listeners by

Answer 3

1. Estbl I.d. and good will early in speech
2. Start w/ areas of agreement
3. Explanation over argument
4. Cite authorities respectable to the audience
5. Set modest goals for change
6. Make multisided presentation comparing your position w/ others favorably

Question 4

Sleeper effect

Answer 4

Delayed action to persuasion

Question 5

Main purpose of persuasive speeches?

Answer 5

1. Change existing attitudes or beliefs

2. Reinforce existing attitudes or beliefs

Question 6

Framing an argument

Answer 6

1. Claim
2. Data - Evidence
3. Warrant
4. Support for warrant
5. Qualifier
6. Reservation

Question 7

Claim

Answer 7

Based on facts, value, policy or action

Question 8

Data - Evidence

Answer 8

Proof, studies, expert testimony

Question 9

Warrant

Answer 9

Drawing conclusion; relationship btwn claim and data

Question 10

Support for warrant

Answer 10

Evidence to prove warrant

Question 11

Qualifier

Answer 11

Promoting qualified solution

Question 12

Reservation

Answer 12

Can counter argument be made

Question 13

Problem solution design

Answer 13

Persuasive speech design; 1st convinces that there’s a problem and then shows them how to solve it

Question 14

Motivated sequence design

Answer 14

Alan Monroe; attention, need, satisfaction, visualization, and action

Question 15

Maslow’s hierarchy of motive needs

Answer 15

Physical needs > safety > belonging > esteem > self actualization

Question 16

Reflective thinking

Answer 16

John Dewey;

1. Define problem
2. Generate potential solutions
3. Evaluate solution options
4. Develop plan for action
5. Evaluate results

Question 17

6 C’s of language use

Answer 17

Clarity, color, concreteness, correctness, conciseness, and cultural sensitivity

Question 18

Figurative language

Answer 18

Uses words in unusual ways to create fresh understanding;

Metaphor, simile, synecdoche, personification, culturetypes, and ideographs

Question 19

Developing your voice

Answer 19

Pitch, rate, volume, variety, vocal problems

Question 20

Pitch

Answer 20

Placement of voice on scale from low to high

Question 21

Rate

Answer 21

Speed at which you speak

Question 22

Volume

Answer 22

Loudness

Question 23

Variety

Answer 23

Words w/ emotion; not monotone

Question 24

Vocal problems

Answer 24

Articulation, enunciation, pronunciation, and dialect

Question 25

Articulation

Answer 25

Way you produce individual speech sounds

Question 26

Enunciation

Answer 26

Way you pronounce words in context

Question 27

Pronunciation

Answer 27

Saying words correctly

Question 28

Dialect

Answer 28

Speech pattern typical of geographic region

Question 29

Body language

Answer 29

Communication achieved using facial expressions, eye contact, movement, and gestures

Question 30

Proxemics

Answer 30

Study of how humans use space during communication

Question 31

Ideographs

Answer 31

Compact expressions of group's political faith

Question 32

Culturetypes

Answer 32

Terms that express values and goals of group's culture

Question 33

Faulty reasoning

Answer 33

Errors in reasoning making persuasion unreliable