test 3

Question 1

What are the Five most desirable attributes in job seekers:

Answer 1

1. Written & oral communication
2. Management skills
3. Leadership
4. Problem-solving skills
5. Teamwork skills

Question 2

Define the terme Interpersonal Skills (Professional Skills):

Answer 2

qualifies and develop your skill to get some promotion)
(employers love worker that have a good professional skills
ex: how you interact with other)

Question 3

What are the 5 caracteria Disruptive technologies and social media:

Answer 3

Sharing economy (platform that affect other business, airbnb affect hotel)
Positive or negative word of mouth
Data breaches
Invasion of privacy
Identity theft

Question 4

The dissadvtage to work 24/7/365

Answer 4

No additional compensation for overtime
Digital overload

Question 5

one advantage: Flattened management layers

Answer 5

Fewer managers to report to

Question 6

What is Empathic Listening and
Mindfulness:

Answer 6

Empathic Listening: sincerely trying to understand others’ viewpoints

Mindfulness: being fully present

Question 7

What are the 3 Barriers to effective listening:

Answer 7

Non-verbal distractions: visual distractions
Thought speed
Faking attention

Question 8

How to become an active and effective listener

Answer 8

• Stop talking
• Take selective notes
• Provide encouraging feedback

Question 9

What is the Nonverbal Communication

Answer 9

This includes all unwritten and unspoken messages
(les bras croisés = tu n’es pas ouvert à la conversation)

Question 10

Silent nonverbal messages our bodies send:
Internal Elements

Answer 10

• Eye contact
• Facial expression
• Body movements

Question 11

Silent nonverbal messages our bodies send:
External Elements

Answer 11

• Time (disrespect if you are not punctual)
• Space (the space that we put between two people = the relationship)
• Territory

Question 12

In the workplace writing should be:

Answer 12

APE
Audience centered
Purposeful
Economical

Question 13

What are the goal of writing in business?

Answer 13

Prewriting: Analyse Anticipe Adapt
Drafting: Research Organize Draft
Revising: Edit Correct Evaluate

Question 14

Define de terme Marketing

Answer 14

Marketing is the process of creating, sharing, delivering, and exchanging products or services that provide value to customers, businesses, and society.

Question 15

Define the terme Value

Answer 15

Value is how a customer judges the worth of a product by comparing its costs and benefits, including quality, to other products

Question 16

What are the 8 Major Marketing Functions?

Answer 16

Exchange Functions
1. Buying
2. Selling
Physical Distribution Functions
1. Transporting
2. Storing Goods
Facilitating Functions
1. Financing
2. Standardizing
3. Risk taking
4. Information Gathering

Question 17

What is Relationship Marketing?

Answer 17

marketing decisions and activities focused on achieving longterm, satisfying relationships with customers

Question 18

Customer Relationship Management (CRM)

Answer 18

focuses on using information about customers to create marketing strategies that develop and sustain desirable customer relationships

Question 19

Define the terme Marketing Concept

Answer 19

focusing on what customers need and want. By meeting those needs, a business can attract customers and achieve its goals.

Answer 20

Routine Decision Making
* involves very little search or
decision-making effort
Limited Decision Making
* for purchases made occasionally
Extended Decision Making
* when buying an unfamiliar or
expensive item (rare)

Question 21

Define the terme Business Buying Behaviour

Answer 21

This is generally better informed than consumers and consider a product’s quality, its price, and the service provided by suppliers

Question 22

What are the 5 possible influence on decision process? (boots)

Answer 22

Recognize Problem
Search for Info
Evaluate Alternative
Purchase
Evaluate after Purchase