test 3 Flashcards
What are the Five most desirable attributes in job seekers:
- Written & oral communication
- Management skills
- Leadership
- Problem-solving skills
- Teamwork skills
Define the terme Interpersonal Skills (Professional Skills):
qualifies and develop your skill to get some promotion)
(employers love worker that have a good professional skills
ex: how you interact with other)
What are the 5 caracteria Disruptive technologies and social media:
Sharing economy (platform that affect other business, airbnb affect hotel)
Positive or negative word of mouth
Data breaches
Invasion of privacy
Identity theft
The dissadvtage to work 24/7/365
No additional compensation for overtime
Digital overload
one advantage: Flattened management layers
Fewer managers to report to
What is Empathic Listening and
Mindfulness:
Empathic Listening: sincerely trying to understand others’ viewpoints
Mindfulness: being fully present
What are the 3 Barriers to effective listening:
Non-verbal distractions: visual distractions
Thought speed
Faking attention
How to become an active and effective listener
- Stop talking
- Take selective notes
- Provide encouraging feedback
What is the Nonverbal Communication
This includes all unwritten and unspoken messages
(les bras croisés = tu n’es pas ouvert à la conversation)
Silent nonverbal messages our bodies send:
Internal Elements
- Eye contact
- Facial expression
- Body movements
Silent nonverbal messages our bodies send:
External Elements
- Time (disrespect if you are not punctual)
- Space (the space that we put between two people = the relationship)
- Territory
In the workplace writing should be:
APE
Audience centered
Purposeful
Economical
What are the goal of writing in business?
Prewriting: Analyse Anticipe Adapt
Drafting: Research Organize Draft
Revising: Edit Correct Evaluate
Define de terme Marketing
Marketing is the process of creating, sharing, delivering, and exchanging products or services that provide value to customers, businesses, and society.
Define the terme Value
Value is how a customer judges the worth of a product by comparing its costs and benefits, including quality, to other products
What are the 8 Major Marketing Functions?
Exchange Functions
1. Buying
2. Selling
Physical Distribution Functions
1. Transporting
2. Storing Goods
Facilitating Functions
1. Financing
2. Standardizing
3. Risk taking
4. Information Gathering
What is Relationship Marketing?
marketing decisions and activities focused on achieving longterm, satisfying relationships with customers
Customer Relationship Management (CRM)
focuses on using information about customers to create marketing strategies that develop and sustain desirable customer relationships
Define the terme Marketing Concept
focusing on what customers need and want. By meeting those needs, a business can attract customers and achieve its goals.
Routine Decision Making
* involves very little search or
decision-making effort
Limited Decision Making
* for purchases made occasionally
Extended Decision Making
* when buying an unfamiliar or
expensive item (rare)
Define the terme Business Buying Behaviour
This is generally better informed than consumers and consider a product’s quality, its price, and the service provided by suppliers
What are the 5 possible influence on decision process? (boots)
Recognize Problem
Search for Info
Evaluate Alternative
Purchase
Evaluate after Purchase
