test 2.2

Question 1

critical thinking- arguments

Answer 1

presentation of facts and opinions to support a position

Question 2

how to identify a conclusion

Answer 2

hence, thus, therefore,so

Question 3

statement that is expected to be true without proof and from which a conclusion can be drawn

Answer 3

assumption

Question 4

key marketing metrics

Answer 4

brand, share, sales, margin & profits

Question 5

owned digital media

Answer 5

managed by the company.
eg) websites, blogs, social media

Question 6

paid digital media

Answer 6

company pays for media exposure
eg) display, ads, promotions

Question 7

earned digital media

Answer 7

communication/exposure that’s not initiated by the company
eg) customer reviews, social media shares

Question 8

audience analytics

Answer 8

-qauntity of impressions or visitors
-users geographics, psychographics, demographics, behavioural characteristics

Question 9

acquisition analytics

Answer 9

traffic sources, campaigns

Question 10

behaviour analytics

Answer 10

page views, frequency engagement, site search

Question 11

conversion analytics

Answer 11

-conversion rate, conversion by traffic source, cost per conversion

Question 12

how to measure market performance

Answer 12

conversion rate, website traffic, email rates,

Question 13

tips to improve critical thinking

Answer 13

-formulate your question
-gather your info
-apply the info
-consider the implications
-explore other point of views