test 1

Question 1

way of studying and understanding people and their behaviours by collecting detailed information through methods like interviews, discussions, or observations.

Answer 1

Qualitative behaviour

Question 2

outbound vs inbound

Answer 2

-visit to the customer
-customer visits you

Question 3

advantages of in-depth interviews

Answer 3

-group pressure is eliminated
-personalized attention given

Question 4

disadvantages of in-depth interviews

Answer 4

-costly than focus groups
-lacks group dynamic
-bias

Question 5

rapport

Answer 5

-relationship of trust, empathy, and understanding

Question 6

focus groups strengths

Answer 6

-excellent for idea generation, brainstorming, understanding customer vocab

Question 7

focus groups weakness

Answer 7

-small, non-random samples
-limited air-time per person

Question 8

systemic process of recording patterns of occurrences or behaviours without communicating with people involved

Answer 8

observational research

Question 9

observational research pros

Answer 9

-you see what ppl do
-clients can observe their customers and interviewers.

Question 10

observational research cons

Answer 10

-cant measure attitude, beliefs, intentions
-expensive, time-consuming
-data can be time-sensitive