Test 2 PART 2 Flashcards
Information is gathered directly from the subject
Research done firsthand for the first time. This means that the researcher conducts the research themselves or commissions the data to be collected on their behalf. Its your own research and no one elses.
Primary Research
Raw data with specific opinions (without interpretation) memos Letters Written transcripts/census data Surveys Interviews Observations Ethnographic research
Examples of primary research
Two variables fluctuate together - changes in one brings about changes in another
Symmetrical Relationships
Wintertime brings about cooler weather
Example of Symmetrical relationships
Shield ourselves from the participants we’re observing to see their behavior
Concealment
What is an example of concealment
The show “What would you do?” with hidden cameras
One variable produces a change in another
Asymmetrical Relationship
What is an example of Asymmetrical Relationship?
Older people are more concerned about retirement then college students
Research that relies on what is seen in field or naturalistic settings more than on statistical data
Method data collection
Qualitative Research
What are examples of Qualitative Research?
Observations Surveys Unstructured Interviews Focus groups When are things happenings, think of max, traffic events?