TEST 2

Question 1

Aims to accurately and systematically describe a population or an event.
It attempts to answer the What, Where, When, and How
Also, uses qualitative and quantitative research methods

Answer 1

Descriptive Research

Question 2

1. Do customers at McDonalds prefer the number 5 combo or number 6 combo?
2. What is the most popular online news source for students 18-25?

Answer 2

Examples of Descriptive Research

Question 3

What are the descriptive research methods?

Answer 3

Surveys
Observation
Case Studies

Question 4

Quantitative method, they can be analyzed for frequency, averages, and patterns

Evaluated for correlation

Answer 4

Surveys

Question 5

Qualitative method – that allows us to gather data on behaviors and events without having to rely on the honesty of participants

Method of design should be carefully developed to ensure results are valid and reliable

Answer 5

Observation

Question 6

Gather detail data to identify the characteristics of a narrowly defined subject

Answer 6

Case Studies

Question 7

1. Used to investigate a problem which is not always defined
2. It is conducted to have a better understanding of the existing management dilemma
3. Will not provide conclusive results
4. This type of research is used to identify issues and turn the focus on future results

Answer 7

Exploratory Research

Question 8

1. Adding a new ice cream flavor to attract an increase in customers – Will it?
2. Collect feedback about music preferences to an audience of listeners in an attempt to gain more listeners

Answer 8

Examples of Exploratory Research

Question 9

Marketing research to test hypotheses about cause-and-effect relationships

Essential element that A produces B or that A forces B to happen

Answer 9

Causal Research

Question 10

When a company wants to study the behavior of their consumers towards the changing price of their goods

Answer 10

Example of causal research