Test 2 Info Systems Flashcards

1
Q
  1. Positive feedback refers to what?
    A. An economic condition where the weaker gets stronger and the stronger get weaker.
    B. An economic condition where the stronger gets stronger and the weaker get weaker
    C. An economic condition that is completely unpredictable
    D. An economic condition where nothing changes
    E. Either C or D
A

Ans: B
An economic condition where the stronger gets stronger and the weaker get weaker

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2
Q
  1. Which of the following is not an example of a service available on the internet?
    A. IM
    B. RSS
    C. VOIP
    D. WWW
    E. DHCP
A

Ans: E

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3
Q
  1. Which of the following is a simple definition of the Internet?
    A. A user interface
    B. A place where network effects happen
    C. A network of networks
    D. The cable infrastructure used to connect computers
    E. A connection between two or more computers
A

Ans: C
A network of Neworks

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4
Q
  1. Which of the following is a simple definition of the Internet?
    A. A user interface
    B. A place where network effects happen
    C. A network of networks
    D. The cable infrastructure used to connect computers
    E. A connection between two or more computers
A

Ans: C
A network of networks

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5
Q
  1. What is the relationship between data and information?
    A. Information is more precise than data
    B. Information is data in context
    C. Information is codified raw facts that have to be processed to become data
    D. Information only exists in Transaction Processing Systems while data has to be stored in a Decision Support System
    E. Information is what you know, data is what the competition has
A

Ans: B
Information is data in context

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6
Q
  1. On Feb 24th 2008 Toshiba announced that it would no longer produce HD DVD and conceded that Sony Blue-Ray has won the competition for dominance in the high definition DVD market. What can we conclude from this announcement?
    A. The market has tipped in favor of Sony Blu-Ray and Toshiba understood that continuing to compete would be pointless
    B. The high definition DVD market was not a tippy market and the strong network effects that Toshiba could leverage had dissipated
    C. Until the network is saturated there is an opportunity to discover profitable niches and maintain financial viability
    D. Information economics are strong in the high definition DVD market and Sony Blu-Ray was the first one to achieve critical mass of information reusability.
    E. Impossible to determine from the information given.
A

Ans: A
The market has tipped in favour of Sony blu-Ray and Toshiba understood that continuing to compete would be pointless

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7
Q
  1. Which of the following is not an economic characteristic of information?
    A. Low production costs
    B. Low replication costs
    C. low distribution cost
    D. There is a high risk involved in producing information goods
    E. Information goods are not consumed by use
A

Ans: A
Low production Costs

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8
Q
  1. Network effects are associated with:
    A. Supply-side economies of scale
    B. Demand-side economies of scale
    C. Both supply-side and demand-side economies of scale
    D. Large manufacturing facilities
    E. Word-of-mouth communication
A

Ans: B
Demand-side Economies of Scale

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9
Q
  1. A market is likely to tip when there are:
    A. Strong economies of scale and low need for product variety
    B. Weak economies of scale and low need for product variety
    C. Weak economies of scale and high need for product variety
    D. Strong economies of scale and high need for product variety
    E. Entering a period of recession in the dot-com industry as a whole.
A

Ans: A
Strong Economies of scale and low need for product variety

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10
Q
  1. Information goods are not:
    A. Customizable
    B. Reusable
    C. Reproducible
    D. Easily distributed
    E. Easy to produce
A

Ans: E
Easy to Produce

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11
Q
  1. In class we have used the example of eBay, Inc. as a firm that has achieved a dominant position in its market. What is the cause of its dominance?
    A. eBay has achieved critical mass and has the strongest brand
    B. eBay has achieved critical mass and has the lowest prices
    C. eBay has achieved critical mass in a market with strong network effects
    D. eBay has gotten lucky since its uses an easily copied website
    E. All off the above are reasons for eBay’s dominance
A

Ans: C
Ebay has achieved critical mass and has the lowest prices

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12
Q
  1. A company that finds itself on the losing side of positive feedback has a few options. These include:
    A. Becoming compatible with the dominant network
    B. Identifying and specializing in a niche that is different enough to sustain the organization
    C. Producing vaporware
    D. None of the above is viable option
    E. Only A and B are viable options
A

Ans: A
Becoming compatible with the dominant network

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13
Q
  1. Who owns the Internet?
    A. The Internet is owned by the users who browse websites
    B. The Internet is owned by the governments
    C. The Internet is owned by the web engineers
    D. The Internet is owned by millions of entities
    E. The Internet is owned by the universities
A

Ans: D
The internet is owned by millions of entities

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14
Q
  1. How is value created in networks?
    A. Value is a function of scarcity of connected nodes
    B. Value is a function of the number of connected nodes
    C. Value is a function of the number of high-tech devices in the network
    D. Value depends on the kinds of users in the networks
    E. Value is a function of bandwidth and capital investment
A

Ans: B
Value is a function of the # of connected nodes

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15
Q
  1. When will the positive effect associated with network effects play out?
    A. Until one firm dominates the network and all other competitors disappear
    B. Until the network is saturated
    C. Until a competitor enters the market
    D. It will never play out
    E. When all competitors are of approximately the same size
A

Ans: A
Until one firm dominates the network and all other competitors dissapear

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16
Q
  1. Which of the following companies is/are not in a tippy market?
    A. eBay.com
    B. Resort Condominiums International, LLC
    C. Buy.com
    D. Skype
    E. LinkedIn.com
A

Ans: C
Buy.com

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17
Q
  1. What is a two-sided network?
    A. A network that has two kinds of devices
    B. A network that connects a physical network and a virtual network
    C. A network that connects the web designers and the web users
    D. A network that has two types of members
    E. A network with multiple types of node connections
A

Ans: D
A network that has 2 types of members

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18
Q
  1. With the advent and widespread adoption of a cheaply and easily accessible information infrastructure, what happens to the “Richness and Reach Trade-Off”?
    A. The trade-off between reach and richness has not been eliminated
    B. The trade-off between reach and richness is increasingly being lifted
    C. It depends on if the information goods are in a tippy market or not
    D. Nothing will happen
    E. Balance is reached quickly
A

Ans: B
The trade-off between reach and richness is increasingly being lifted

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19
Q
  1. When categorizing eCommerce initiatives by transaction type, which category does an Online Travel Agency such as Expedia fall into?
    A. Business-to-Consumer (B2C)
    B. Business-to-Business (B2B)
    C. Consumer-to-Consumer (C2C)
    D. Consumer-to-Business (C2B)
    E. eGovernment
A

Ans: A
B2C

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20
Q
  1. When traditional travel agents, like American Express, saw the potential offered by the Internet and aggressively used the new channel they became an example of:
    A. Brick and Mortar
    B. Bricks and Clicks
    C. Pure Play
    D. Affiliation
    E. None of the above
A

Ans: C
Pure Play

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21
Q
  1. Which of the following is not a reason for the rapid growth of eCommerce and eBusiness applications over the last fifteen years?
    A. The availability of open technology standards
    B. Increasing access to the Internet by more and more consumers
    C. More and more people are able to afford a computer
    D. More companies were established during the dot-com era
    E. All of the above are the reasons
A

Ans: D
More Companies were established during the dot-com era

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22
Q
  1. Which of the following is a Web 2.0 application?
    A. Blogging
    B. Pod casting
    C. Wiki
    D. All of the above
    E. None of the above
A

Ans: D all of the above

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23
Q
  1. Your book describes the concepts of disintermediation and re-intermediation. What is typically meant by the term re-intermediation?
    A. A situation where new, typically internet-based, intermediaries emerge.
    B. A situation where a supplier is attempting to decide whether to directly supply customers or maintain a relationship with traditional intermediaries.
    C. A situation where the value proposition of traditional intermediaries is undermined and they disappear.
    D. Both B and C are facets of re-intermediation.
    E. When the manufacturer and the customer are the same entity.
A

Ans: A
A situation where new, typically internett-based, intermediaries emerge

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24
Q
  1. What is disintermediation?
    A. Shortening the distribution chain by eliminating intermediaries
    B. Establishing indirect contacts with customers
    C. Creating opportunities for new players in the distribution chain
    D. Omitting brick-and-mortar companies from the distribution chain
    E. C & D
A

Ans: A
Shortening the distribution chain by eliminating intermediaries

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25
Q
  1. Which of the following is/are not the reasons(s) for eCommerce and eBusiness growing rapidly in the last fifteen years?
    A. More open technology standards are freely available
    B. More people can access the Internet
    C. More people can afford a computer
    D. More companies established during the dot-com era
    E. All of the above are the reasons
A

Ans: D
More companies established during the dot-com era

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26
Q
  1. When categorizing eCommerce initiatives by transaction type, which category does eBay fall into?
    A. Business-to-Consumer (B2C)
    B. Business-to-Business (B2B)
    C. Consumer-to-Consumer (C2C)
    D. Consumer-to-Business (C2B)
    E. eGovernment
A

Ans: C
C2C

27
Q
  1. Which of the following information is not conveyed in a business model?
    A. The firm’s concept and value proposition
    B. The product or service the firm offers
    C. The organizational capabilities the firm plans to leverage to turn the concept into reality
    D. The strategy the firm will follow to seek a dominant position
    E. How the firm intends to draw proceeds from its value proposition
A

Ans: E
How the firm intends to draw proceeds from its value proposition

28
Q
  1. When a firm generates revenue from a third-party based on customer traffic to the firm’s web site, which of the following revenue model is the firm using?
    A. Affiliate
    B. Advertisement support
    C. Subscription
    D. Pay for service
    E. There is not enough information to identify which revenue model is it
A

Ans: A
Affiliate

29
Q
  1. What is the revenue model of Bestbuy.com?
    A. Advertisement support
    B. Online retailing
    C. Pay for service
    D. Subscription
    E. Exchanges
A

Ans: B
Online Retailing

30
Q
  1. Which of the following is the main advantage of M-commerce?
    A. The ability to establish direct relationship with customers
    B. The ability to provide easier-to-use user interfaces
    C. The ability to support personalized and uninterrupted communications and transactions.
    D. The ability to reach consumers in real-time, at the point of service, based on their current location
    E. None of the above
A

Ans: D
The ability to reach consumers in real-time, at the point of service, based on their current location

31
Q
  1. What is the revenue model of NetFlix.com?
    A. Advertisement support
    B. Online retailing
    C. Pay for service
    D. Subscription
    E. Exchanges
A

Ans: D
Subscription

32
Q
  1. Which of the following is not an example of a business model that has emerged in the network economy?
    A. Online Retailing
    B. Infomediaries
    C. Content Providers
    D. Stock Exchanges
    E. Infrastructure Providers
A

Ans: D
Stock Exchanges

33
Q
  1. What is the revenue model of Google?
    A. Advertisement support
    B. Online retailing
    C. Pay for service
    D. Subscription
    E. Exchanges
A

Ans: A
Advertisement Support

34
Q
  1. The iPod’s entrance into the music player-industry has caused the increased threat of which of the following:
    A. Threat of substitutes or services for other music players
    B. Increased bargaining power of other suppliers
    C. Decreased rivalry amongst existing competitors
    D. Decreased rivalry amongst all competitors – old and new
A

Ans: A
Threat of substitutes or services for other music players

35
Q
  1. Which of the following is not an example of a primary activity in the value chain?
    A. Inbound logistics
    B. Service
    C. Procurement
    D. Marketing and sales
A

An: C
Procurement

36
Q
  1. Which of the following is an example of mirroring capabilities?
    A. Amazon.com monitoring customer behavior while shopping
    B. Amazon.com’s suggestive selling initiative
    C. Your university library electronic reserves
    D. Vending machines embedded with microchips
A

Ans: C
Your uni library electronic reserves

37
Q
  1. At what stage in the process of identifying data-driven strategic initiatives should an analysis of the upside potential and data availability occur?
    A. Prioritize initiatives
    B. Conceptualize initiatives
    C. Identify relevant transaction processing systems
    D. Inventory data currently available
A

Ans: A
Prioritize initiatives

38
Q
  1. Which of the five competitive forces is related to whether or not a company can begin competing in a market different from the one they currently compete in?
    A. Availability of substitutes
    B. Threat of new entrants
    C. Bargaining power of suppliers
    D. Bargaining power of buyers
    E. Rivalry among existing competitors
A

Ans: B
Threat of new entrants

39
Q
  1. Which of the five competitive forces is related to an automotive company being forced to change to a different tire supplier just to meet customer demands?
    A. Availability of substitutes
    B. Threat of new entrants
    C. Bargaining power of suppliers
    D. Bargaining power of buyers
    E. Rivalry among existing competitors
A

Ans: D
Bargaining power of buyers

40
Q
  1. Which of the five competitive forces is influencing a passenger train line, when a new automobile manufacturer causes a reduction in the number of people that ride trains?
    A. Availability of substitutes
    B. Threat of new entrants
    C. Bargaining power of suppliers
    D. Bargaining power of buyers
    E. Rivalry among existing competitors
A

Ans: A
Availability of Substitutes

41
Q
  1. Which of the five competitive forces is related to the inability of a clothing manufacturer to influence the details of the contracts for their raw materials, such as denim or zippers?
    A. Availability of substitutes
    B. Threat of new entrants
    C. Bargaining power of suppliers
    D. Bargaining power of buyers
    E. Rivalry among existing competitors
A

Ans: C
BArgaining power of Supplieres

42
Q
  1. Which of the five competitive forces is related to price wars between two gas stations on opposite sides of an intersection?
    A. Availability of substitutes
    B. Threat of new entrants
    C. Bargaining power of suppliers
    D. Bargaining power of buyers
    E. Rivalry among existing competitors
A

Ans: E
Rivalry amongst existing competitors

43
Q
  1. Which of the following is a primary activity?
    A. Inbound logistics
    B. Outbound logistics
    C. Producement
    D. Infrastructure Development
    E. Technology Development
A

Ans: A
Inbound logistics

44
Q
  1. Which of the following is a support activity?
    A. Mounting a tire on a new vehicle
    B. Unloading new tires at the receiving dock of an automotive factory
    C. Purchasing tires to be mounted on new vehicles
    D. Loading vehicles with a new type of tire on a railcar for shipment
    E. Replacing a tire on a vehicle under warranty
A

Ans: C
Purchasing tires to be mounted on new vehicles

45
Q
  1. Considering the role of information systems in value chain analysis requires which of the following?
    A. Assuming that the value chain is comprised of only the movement and processing of material
    B. Assuming that the value chain is comprise of only the movement of information, which can be accomplished with technology
    C. Assuming that the value chain is comprised of both the movement and processing of material, which enables the firm’s activities related to technology.
    D. Assuming that the value chain is comprised of both the movement and processing of material, and the processing of information, which together enable the firm’s activities
    E. Assumes nothing, except that information can be used to track the movement of material in a value chain and has nothing to do with its process, nor with the information itself being of any intrinsic value.
A

ans: D
Assuming that the value chain is comprised of both the movement and processing of material, and the processing of info, which together enable the firm’s activities

46
Q
  1. The CSLC should be viewed from which viewpoint?
    A. Suppliers
    B. Customers
    C. The firm
    D. Competitors
    E. Any non-participant
A

Ans: B
Customers

47
Q
  1. What is the first stage of the CSLC?
    A. Acquisition
    B. Ownership
    C. Requirements
    D. Retirement
    E. Recycling
A

Ans: C
Requirements

48
Q
  1. The CSLC is broken down into thirteen stages. One of these involves making sure that the goods or services that have been purchased actually meet the applicable specifications. Which stage is this?
    A. Specify
    B. Select Source
    C. Establish Requirements
    D. Acquire
    E. Evaluate and Accept
A

Ans: E
Evaluate and accept

49
Q
  1. How can IT resources help to create a sustained competitive advantage?
    A. Because competitors who seek to replicate the initiative must first develop or acquire the needed IT resources
    B. Because competitors who seek to replicate the initiative must overcome the preemptive mechanisms, such as complementary resources, enacted by the leader
    C. Because IT resources are highly visible yet complex and unique, and those projects take more time to complete
    D. Because the people that implement IT solutions are difficult to find and, when found, tend to stay with one employer.
    E. There are no sustained competitive advantages, other than relationships between consumers that the company can capitalize on.
A

Ans: A
Because competitors who seek to replicate the initiative must first develop or acquire the needed IT resources

50
Q
  1. The sustainability of a competitive advantage grounded in an IT-dependent strategic initiative is measured by:
    A. An estimate of the likely time delay competitors will face in replicating the leader’s initiative
    B. The inverse of the number of response lag drivers associated with the barrier
    C. An estimate of the amount of money competitors will lose before beginning to replicate the advantage
    D. The amount of profit a firm loses in creating the advantage in the first place
    E. Competitive advantages do not last long in hypercompetitive industries.
A

Ans: A
An estimate of the likely time delay competitors will face in replicating the leader’s initiative

51
Q
  1. The risks associated with an IT-enabled initiative are:
    A. IT complexity, IT uniqueness, IT Visibility
    B. Project size, technology experience, and organizational change
    C. IT technical skills, IT management skills, and relationship assets
    D. IT assets and IT capabilities
    E. IT technical skills, IT management skills, and relationship assets
A

Ans: B
Project size, tech experience & org change

52
Q
  1. Which are the five sub-dimensions of the IT project barrier?
    A. Tangible Resources, Intangible Resources, Activity System, Business Process, and External Resources
    B. IT complexity, IT uniqueness, IT Visibility, Process Complexity, & Process Change
    C. IT infrastructure, Information Repositories, IT technical skills, IT management skills, and relationship assets
    D. Co-specialized tangible investments, Co-specialized intangible investments, relationship exclusivity, value system structure, and concentrated value-system links
    E. Firm infrastructure, HR management, technology development, procurement, IT support
A

Ans: B
IT complexity, uniqueness, visibility, Process Complexity & Process Change

53
Q
  1. The two major components of the IT resources barrier are:
    A. IT technical skills and IT management skills
    B. IT technical skills, IT management skills, and relationship assets
    C. IT assets and IT capabilities
    D. IT infrastructure and information repositories
    E. Software, Hardware, and Networks
A

Ans: C
IT assets and IT capabilities

54
Q
  1. According to the class discussion of “IT doesn’t matter,” IT managers should:
    A. Spend less in IT investment because it is difficult to gain competitive advantage though IT as the commoditization of IT continues
    B. Not invest in new IT as waiting will decrease the risk of buying something technologically flawed or doomed to rapid obsolescence
    C. Focus their attention on IT-dependent strategic initiatives rather than IT investments.
    D. Focus on vulnerabilities, not opportunities, when contemplating IT investments
    E. All of the above
A

Ans: C
Focus their attention on IT-dependent strategic initiatives rather than IT investments

55
Q
  1. Is IT an indistinct commodity?
    A. Yes, because IT is a transportation mechanism, which carries digital information just as railroads carry goods
    B. No, because IT ranges from extremely complex technology (e.g., large data warehouses, infrastructure projects), to small applications (e.g., a personal web site)
    C. Yes, because information technology is just one of the support activities in creating value
    D. No, because companies are spending more and more money in IT investment
A

Ans: B
No, because IT ranges from extremely complex tech, to small applications

56
Q
  1. Response lag is
    A. A measure of the delay of competitive response to an IT-dependent strategic initiative
    B. The time and cost it takes to identify whether IT investments can be used to generate added value
    C. One of the four barriers to erosion of IT-dependent competitive advantage
    D. All of the above
    E. Only A and B
A

Ans: A
A measure of delay of competitive response to an IT-dependent strategic initiative

57
Q
  1. Why can IT resources help to create a sustainable competitive advantage?
    A. Developing IT infrastructure generally takes more than five years
    B. The trust and respect between the IS function and business managers take time to be accumulated
    C. A firm’s brand and reputation usually develop over time
    D. Only A and B
    E. Only A and C
A

Ans: D
Developing It infrastructure generally takes 5 years + The trust and respect between the IS function and business managers take time to be accumulated

58
Q
  1. Which of the following are response-lag drivers associated with the complementary resources barrier?
    A. Structural resources, such as a great location or a great property for a hotel company
    B. The characteristics of the IT core, such as IT uniqueness or visibility
    C. IT assets, such as an infrastructure or a data repository
    D. IT technical skills and IT management skills
    E. None of the above
A

Ans: A
Structural resources, such as a great location or a great property for hotel company

59
Q
  1. The complexity of the technology is:
    A. The extent to which competitors can observe the enabling technology of an IT-dependent strategic initiative
    B. A function of the size and scope of the IT project
    C. A function of the bundle of skills and knowledge necessary to effectively design, develop, implement, and use it
    D. All of the above
    E. None of the above
A

Ans: C
A function of the bundle of skills and knowledge necessary to effectively design, develop, implement, and use it

60
Q
  1. When you have been successful in generating competitive advantage with an IT-dependent strategic initiative what must you, as a manager, do in order to try and maintain such advantage?
    A. Plan to continuously remain ahead of competition by looking to reinvigorate and reinforce the barriers to erosion associated with your initiative
    B. Consider if it is possible for your firm to sustain the competitive advantage as a binary condition and invest only when it is possible to sustain
    C. Invest in proprietary IT so that nobody can imitate
    D. All of the above
    E. Only A and B
A

Ans: E
Plan to continuously remain ahead of the competition by looking to reinvigorate and reinforce the barriers to erosion associated with your initiative & consider if it is possible to sustain the competitive advantage and invest when possible to sustain

61
Q
  1. The process by which a firm accrues or builds up a resource over time is important for you to recognize as it is often the basis for rejuvenating barriers to erosion. Such process is called:
    A. Asset-stock accumulation
    B. Value-system link concentration
    C. IT infrastructure investing
    D. Capability development
    E. None of the above
A

Ans: A
Asset-stock accumulation

62
Q
  1. The process by which an organization is able to improve its performance over time by developing its ability to use available resources for maximum effectiveness is known as:
    A. Asset-stock accumulation
    B. Value-system link concentration
    C. IT infrastructure investing
    D. Capability development
    E. None of the above
A

Ans: D
Capability development

63
Q
  1. Switching costs are a fundamental response lag driver of which barrier to erosion?
    A. IT project
    B. Preemption
    C. IT resources
    D. Complementary Resources
    E. Presumption
A

Ans: B
Preemption