Test 2 Info Systems Flashcards
- Positive feedback refers to what?
A. An economic condition where the weaker gets stronger and the stronger get weaker.
B. An economic condition where the stronger gets stronger and the weaker get weaker
C. An economic condition that is completely unpredictable
D. An economic condition where nothing changes
E. Either C or D
Ans: B
An economic condition where the stronger gets stronger and the weaker get weaker
- Which of the following is not an example of a service available on the internet?
A. IM
B. RSS
C. VOIP
D. WWW
E. DHCP
Ans: E
- Which of the following is a simple definition of the Internet?
A. A user interface
B. A place where network effects happen
C. A network of networks
D. The cable infrastructure used to connect computers
E. A connection between two or more computers
Ans: C
A network of Neworks
- Which of the following is a simple definition of the Internet?
A. A user interface
B. A place where network effects happen
C. A network of networks
D. The cable infrastructure used to connect computers
E. A connection between two or more computers
Ans: C
A network of networks
- What is the relationship between data and information?
A. Information is more precise than data
B. Information is data in context
C. Information is codified raw facts that have to be processed to become data
D. Information only exists in Transaction Processing Systems while data has to be stored in a Decision Support System
E. Information is what you know, data is what the competition has
Ans: B
Information is data in context
- On Feb 24th 2008 Toshiba announced that it would no longer produce HD DVD and conceded that Sony Blue-Ray has won the competition for dominance in the high definition DVD market. What can we conclude from this announcement?
A. The market has tipped in favor of Sony Blu-Ray and Toshiba understood that continuing to compete would be pointless
B. The high definition DVD market was not a tippy market and the strong network effects that Toshiba could leverage had dissipated
C. Until the network is saturated there is an opportunity to discover profitable niches and maintain financial viability
D. Information economics are strong in the high definition DVD market and Sony Blu-Ray was the first one to achieve critical mass of information reusability.
E. Impossible to determine from the information given.
Ans: A
The market has tipped in favour of Sony blu-Ray and Toshiba understood that continuing to compete would be pointless
- Which of the following is not an economic characteristic of information?
A. Low production costs
B. Low replication costs
C. low distribution cost
D. There is a high risk involved in producing information goods
E. Information goods are not consumed by use
Ans: A
Low production Costs
- Network effects are associated with:
A. Supply-side economies of scale
B. Demand-side economies of scale
C. Both supply-side and demand-side economies of scale
D. Large manufacturing facilities
E. Word-of-mouth communication
Ans: B
Demand-side Economies of Scale
- A market is likely to tip when there are:
A. Strong economies of scale and low need for product variety
B. Weak economies of scale and low need for product variety
C. Weak economies of scale and high need for product variety
D. Strong economies of scale and high need for product variety
E. Entering a period of recession in the dot-com industry as a whole.
Ans: A
Strong Economies of scale and low need for product variety
- Information goods are not:
A. Customizable
B. Reusable
C. Reproducible
D. Easily distributed
E. Easy to produce
Ans: E
Easy to Produce
- In class we have used the example of eBay, Inc. as a firm that has achieved a dominant position in its market. What is the cause of its dominance?
A. eBay has achieved critical mass and has the strongest brand
B. eBay has achieved critical mass and has the lowest prices
C. eBay has achieved critical mass in a market with strong network effects
D. eBay has gotten lucky since its uses an easily copied website
E. All off the above are reasons for eBay’s dominance
Ans: C
Ebay has achieved critical mass and has the lowest prices
- A company that finds itself on the losing side of positive feedback has a few options. These include:
A. Becoming compatible with the dominant network
B. Identifying and specializing in a niche that is different enough to sustain the organization
C. Producing vaporware
D. None of the above is viable option
E. Only A and B are viable options
Ans: A
Becoming compatible with the dominant network
- Who owns the Internet?
A. The Internet is owned by the users who browse websites
B. The Internet is owned by the governments
C. The Internet is owned by the web engineers
D. The Internet is owned by millions of entities
E. The Internet is owned by the universities
Ans: D
The internet is owned by millions of entities
- How is value created in networks?
A. Value is a function of scarcity of connected nodes
B. Value is a function of the number of connected nodes
C. Value is a function of the number of high-tech devices in the network
D. Value depends on the kinds of users in the networks
E. Value is a function of bandwidth and capital investment
Ans: B
Value is a function of the # of connected nodes
- When will the positive effect associated with network effects play out?
A. Until one firm dominates the network and all other competitors disappear
B. Until the network is saturated
C. Until a competitor enters the market
D. It will never play out
E. When all competitors are of approximately the same size
Ans: A
Until one firm dominates the network and all other competitors dissapear
- Which of the following companies is/are not in a tippy market?
A. eBay.com
B. Resort Condominiums International, LLC
C. Buy.com
D. Skype
E. LinkedIn.com
Ans: C
Buy.com
- What is a two-sided network?
A. A network that has two kinds of devices
B. A network that connects a physical network and a virtual network
C. A network that connects the web designers and the web users
D. A network that has two types of members
E. A network with multiple types of node connections
Ans: D
A network that has 2 types of members
- With the advent and widespread adoption of a cheaply and easily accessible information infrastructure, what happens to the “Richness and Reach Trade-Off”?
A. The trade-off between reach and richness has not been eliminated
B. The trade-off between reach and richness is increasingly being lifted
C. It depends on if the information goods are in a tippy market or not
D. Nothing will happen
E. Balance is reached quickly
Ans: B
The trade-off between reach and richness is increasingly being lifted
- When categorizing eCommerce initiatives by transaction type, which category does an Online Travel Agency such as Expedia fall into?
A. Business-to-Consumer (B2C)
B. Business-to-Business (B2B)
C. Consumer-to-Consumer (C2C)
D. Consumer-to-Business (C2B)
E. eGovernment
Ans: A
B2C
- When traditional travel agents, like American Express, saw the potential offered by the Internet and aggressively used the new channel they became an example of:
A. Brick and Mortar
B. Bricks and Clicks
C. Pure Play
D. Affiliation
E. None of the above
Ans: C
Pure Play
- Which of the following is not a reason for the rapid growth of eCommerce and eBusiness applications over the last fifteen years?
A. The availability of open technology standards
B. Increasing access to the Internet by more and more consumers
C. More and more people are able to afford a computer
D. More companies were established during the dot-com era
E. All of the above are the reasons
Ans: D
More Companies were established during the dot-com era
- Which of the following is a Web 2.0 application?
A. Blogging
B. Pod casting
C. Wiki
D. All of the above
E. None of the above
Ans: D all of the above
- Your book describes the concepts of disintermediation and re-intermediation. What is typically meant by the term re-intermediation?
A. A situation where new, typically internet-based, intermediaries emerge.
B. A situation where a supplier is attempting to decide whether to directly supply customers or maintain a relationship with traditional intermediaries.
C. A situation where the value proposition of traditional intermediaries is undermined and they disappear.
D. Both B and C are facets of re-intermediation.
E. When the manufacturer and the customer are the same entity.
Ans: A
A situation where new, typically internett-based, intermediaries emerge
- What is disintermediation?
A. Shortening the distribution chain by eliminating intermediaries
B. Establishing indirect contacts with customers
C. Creating opportunities for new players in the distribution chain
D. Omitting brick-and-mortar companies from the distribution chain
E. C & D
Ans: A
Shortening the distribution chain by eliminating intermediaries
- Which of the following is/are not the reasons(s) for eCommerce and eBusiness growing rapidly in the last fifteen years?
A. More open technology standards are freely available
B. More people can access the Internet
C. More people can afford a computer
D. More companies established during the dot-com era
E. All of the above are the reasons
Ans: D
More companies established during the dot-com era