TEST #2 Flashcards
Web 2.0
1) user generated content
2) users can respond directly to ads by clicking on them
3) free content and software
4) pay per click
5) use increases value
Advantages of Social Media Marketing
- instant
- creates a sense of belonging/community
- widespread access of information
Disadvantages of Social Media Marketing
- same problems as in person interactions such as honesty, jealousy and resentment
Goal of Marketers
make you feel apart of a/their community
computer network
system that connects 2 or more entities together to exchange data
1) people directly talking or thru printed materials
2) people and devices thru electronic means
3) must have infrastructure to connect
4) must have common language
Advantages of Packet Switched Networks
- more efficient than circuit switched networks
- multiple paths
- multiple packets on the same network
TCP (Transmission Control Protocol)
- guarantees transmission/delivery of packets
IP (Internet Protocol)
- methods for packets to find their way from sending to receiving and vice versa
- assigns an IP address to different things on a network
Difference between LAN vs. WAN
- 2 different types of computer networks
- local vs. wide
LAN (Local Area Network)
- limited geographic scope
- computers that connect to an internal router/switch
WAN (Wide Area Network)
- uses a telecom provider
- connects LANs together
DNS (Domain Name System)
- helps map domain names to their IP address
- internets equivalent to a phone book
3 different levels of cloud computing
- saas
- paas
- iaas
Saas
software as a service
- running somebody elses software such as office 365
Paas
Platform as a service
- uses cloud vendors computers with pre installed operating systems such as Azure or EC2
Iaas
Infrastructure as a service
- use cloud vendors computers to install your operating system/applications
- most basic -> just the computer
Foundation technologies of cloud computing
networking and databasing
Advantages of Cloud Computing
- little upfront capital cost
- pay for what you use (subscription based fees)
- faster development
- scalability
Disadvantages of cloud computing
- dependency on vendor -> may be hard to switch
- loss of control over security
- loss of control over data
3 constraints for project management
1) time
2) scope
3) cost
groupthink
group members that think the same way and never challenge each other to think differently
process effectiveness
how well a process achieves an organizational strategy
process efficiency
ratio of outputs to inputs
how to improve a process
- change process structure
- change process resources
- change both of the above
business buyers vs. consumer buyers
business buyers are more rational
goal of IT security
manage/minimize risk
assets to protect
- hardware
- software
- policy
- people
- procedures
greatest threat to security
employees/humans
defense in depth
- a priciple that is characterized by the use of multiple, different defense mechanisms to protect from threats
- multiple levels of safegaurds
social engineering factors
- immediate danger
- quick resolution
data protections
- don’t store data you don’t have to
- don’t give people access if you don’t have to
- encryption
PKI (Public Key Infrastructure)
- allows you to encrypt sensitive data that goes over the internet
- 2 key lock box
firewall
- computing device that prevents unauthorized network access
- where data came from and where its going to
malware
broad category of software that includes viruses, spyware and adware used for malicious activity
security plan
- systematic -> run by a senior leader
- continuous training of all personel
- continuously review and update plan/policy
