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Typography > Test 2 > Flashcards

Test 2 Flashcards

1
Q

What is an arm

A

The horizontal stroke of type

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2
Q

What is the ascender

A

The part of a lowercase letter that extends above the x height

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3
Q

What is a bar

A

The horizontal stroke in A H e t and similar letters

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4
Q

What is the bowl

A

A curved stroke which makes an enclosed space within the character. PBRgdbpqa

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5
Q

What is the counter form

A

Whitespace around and inside the letters.

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6
Q

What is the ear

A

The small stroke projecting from the top of a lowercase g

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7
Q

What is the Hairline

A

The Thin stroke usually common in serif typeface.

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8
Q

What is the link

A

The stroke connecting the top and bottom of the lowercase g

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9
Q

What is the loop

A

The lower portion of a lowercase g

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10
Q

What is the serif

A

A line crossing the main strokes of a character

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11
Q

What is the Descender

A

The part of a lowercase letter that is lower then the x height

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12
Q

What is the shoulder

A

The curved stroke of the hmn

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13
Q

What is the spine

A

The main curve of a s

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14
Q

What is the spur

A

A small projection off a main stroke. Found on many capital G’s

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15
Q

What is the stem

A

A straight vertical stroke or the main diagonal stroke of a letter with no vertical strokes

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16
Q

Stress

A

The direction of thickening in a curved stroke

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17
Q

Stroke

A

The diagonal stroke in a letter

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18
Q

Junction

A

The point at which two or more letter forms meet together

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19
Q

Leg

A

The downward angled stroke that is attached on one end and is free on the other.

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20
Q

Foot

A

The end of a stroke that rests on the baseline

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21
Q

Tail

A

The descender of a Q

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22
Q

Terminal

A

The end of a stroke that is not terminated with a serif

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23
Q

X hight

A

The hight of the lowercase letters excluding the ascenders and descenders

24
Q

Love

A

A bulb shaped terminal stroke

25
Q

Swash

A

Fancy flourish replacing terminal or serif

26
Q

Lining figures

A

The hight of capital letters aligned at the baseline

27
Q

Oldstyle figure

A

Varying heights in a fashion that resembles running text

28
Q

Distinguishing characteristics of true itailics

A

A slanted typeface that does not have the characteristics of its roman counterpart resembles cursive

29
Q

Oblique

A

Slanted roman type

30
Q

True small caps

A

Same height and stroke of lowercase letters

31
Q

””

A

Inch marks

32
Q

“”

A

Quotation marks

33
Q

How many points in an inch

A

72

34
Q

How many picas in an inch

A

6

35
Q

How many points in a pica

A

12

36
Q

Kerning

A

To adjust the space between letters

37
Q

Leading

A

To adjust the space in between lines

38
Q

Word spacing

A

Defines additional space between words

39
Q

Letter spacing

A

Usually called tracking a consistent degree of increase of increase or decrease of space between letters.

40
Q

What are ligatures

A

Two or more letters joined in a single glyph

41
Q

Alternate

A

A different character the designer has designed to go with the font to give it more variety

42
Q

Readability

A

The ease at which the reader can recognize words, sentences, and paragraphs.

43
Q

Legibility

A

The ease at which a reader can recognize individual letters.

44
Q

Justified

A

Alignment method edges are even on both edges.
Pros: clean compact shape on the page
Cons: can be ugly spaces, rivers, to much hyphenation making it hard to read

45
Q

Centered

A

Type of alignment.
Uses: invitations, certificates and tomb stones.
Cons: can break rhythm of text making it hard to read.

46
Q

Flush left ragged right

FLRR

A

Alignment. Left edge hard and right edge soft.
Pros: even word space, no big holes,
Cons: be careful of a bad rag and to much hyphenation
Try to make it look random and organic

47
Q

FRRL

A

Alignment.
Cons: hard to read
Effective for: marginal notes, sidebars, pull quotes, or other passages that comment on a larger body or image

48
Q

Differentiation

A

Used to emphasis a section of text. Typographic hierarchy.
How: size, weight, color, position, type contrast
These methods can be combined. Spacing matters.

49
Q

Optimum pt size

A

11 pts

50
Q

Leading

A

Optical. Long ascenders and descenders = less leading

Shorter ascenders and descenders = more leading

51
Q

Drop cap

A

The first letter or word drop at least four lines down in a paragraph

52
Q

Complementary typeface

A

A typeface That works well with another

53
Q

Small caps

A

Used in the begging of chapters and for acronyms in running text

54
Q

Indent

A

When the first line of a paragraph goes in

55
Q

Hanging indent

A

Hangs out into the margins. Opposite of indent.

56
Q

Ornamentation

A

Used instead of indents to break up a paragraph. Think pilcrow

57
Q

Sub heads

A

Needs to be closer to the text it goes with. No indent afterwards.

Typography (3 decks)

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