Test 1 Flashcards
Johannes Gutenberg
German, Movable type
Nicholas Jenson
Early influential type designer, Italy
Aldus Manutiaus
Innovative Renaissance books, Italy
Claude Garamond
French, design classic old style type
William Caslon
English, most popular English types
John Baskerville
English, perfected printing and layout
Giambattista Bodoni
Italian, most notable Modern type
William Morris
English, revived craftsmanship in printing
Edward Johnson
English, designed London Underground sans serif
Laszlo Maholy-Nagy
Hungarian, associated with Bauhaus, organized text to reflect content
Filipino Marinetti
Italian, Futurist layouts broke convention.
Jan Tschichod
Swiss, the New typography
Fredric Goudy
American, goudy old style very popular
Stanley Morison
English, designed Times New Roman
Eric Goll
English, his sans serif based in classical forms
Adrian Frutiger
Swiss, tried a new type organization system
Herb Lubalin
American, one of the founders of itc
Herman Zapf
German, optima very popular.
Pictograms
A picture that looks like the word it is describing
Ideograms
Picture that represents a word. example: poison symbol.
Cuneiform
Triangle based writing Sumerian
Egyptian writing
Hieroglyphs. Pictographs that make use of rebus and cartouches
Uncials and half uncials
Ascenders and descenders
Movable type
First developed in china but they made it with clay. Moved to Korea who change it to bronze. Moved to Germany where Gutenberg developed a metal mixture that doesn’t warp
Monotype
One character at a time easier corrections faster then Linotype multiple keyboards
Linotype
Faster and more accurate then hand auto justified
