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Typography > Test 1 > Flashcards

Test 1 Flashcards

1
Q

Johannes Gutenberg

A

German, Movable type

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2
Q

Nicholas Jenson

A

Early influential type designer, Italy

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3
Q

Aldus Manutiaus

A

Innovative Renaissance books, Italy

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4
Q

Claude Garamond

A

French, design classic old style type

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5
Q

William Caslon

A

English, most popular English types

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6
Q

John Baskerville

A

English, perfected printing and layout

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7
Q

Giambattista Bodoni

A

Italian, most notable Modern type

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8
Q

William Morris

A

English, revived craftsmanship in printing

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9
Q

Edward Johnson

A

English, designed London Underground sans serif

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10
Q

Laszlo Maholy-Nagy

A

Hungarian, associated with Bauhaus, organized text to reflect content

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11
Q

Filipino Marinetti

A

Italian, Futurist layouts broke convention.

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12
Q

Jan Tschichod

A

Swiss, the New typography

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13
Q

Fredric Goudy

A

American, goudy old style very popular

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14
Q

Stanley Morison

A

English, designed Times New Roman

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15
Q

Eric Goll

A

English, his sans serif based in classical forms

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16
Q

Adrian Frutiger

A

Swiss, tried a new type organization system

17
Q

Herb Lubalin

A

American, one of the founders of itc

18
Q

Herman Zapf

A

German, optima very popular.

19
Q

Pictograms

A

A picture that looks like the word it is describing

20
Q

Ideograms

A

Picture that represents a word. example: poison symbol.

21
Q

Cuneiform

A

Triangle based writing Sumerian

22
Q

Egyptian writing

A

Hieroglyphs. Pictographs that make use of rebus and cartouches

23
Q

Uncials and half uncials

A

Ascenders and descenders

24
Q

Movable type

A

First developed in china but they made it with clay. Moved to Korea who change it to bronze. Moved to Germany where Gutenberg developed a metal mixture that doesn’t warp

25
Q

Monotype

A

One character at a time easier corrections faster then Linotype multiple keyboards

26
Q

Linotype

A

Faster and more accurate then hand auto justified

Typography (3 decks)

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