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Electronic Programming > Test 2 > Flashcards

Test 2 Flashcards

1
Q

What does production entail

A

Process of putting programs in final form, process of putting a show together

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2
Q

Why is conflict important

A

Common programming element, makes storylines more interesting

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3
Q

What is broad based audience targeting and what four networks do it?

A

Try to reach many demographics

TNT, fX, TBS, and USA

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4
Q

What is narrowcasting? What four networks do it and who do they narrow onto?

A 
Targeting specific audience demographics
MTV- young adults
Spike- men
Lifetime- women
Oxygen- young millennial women
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5
Q

What does a show runner do?

A

In charge of all day to day aspects of the show

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6
Q

Role of agents

A

Help make connections between writers, actors, directors, etc

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7
Q

Role of network executives

A

Run the network and decide what shows they will pick up. Meetings start with low level executives and work up to top level

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8
Q

Role of executive producers

A

Pay for and produce a program. Will get biggest return back

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9
Q

Average cost of a half hour sitcom

A

$2 mill

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10
Q

Average cost of an hour long drama

A

$5.5 mill

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11
Q

Six external influence groups on programming

A 
Broadcast stations
Advertisers
Pressure groups
The media
Academic and nonprofit studies (least influential)
Government (most influential)
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12
Q

5 Internal influence groups on programming

A 
Promotions and marketing
Sales department
Finance (and legal) department
Stockholders
Standards and practices
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13
Q

Why must several season be created for syndication to be an option

A

Syndicated shows played more often that produced shows and they don’t want to run out of material

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14
Q

Who needs to be persuaded to receive funding for a pitch

A

Network executives

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15
Q

How are public stations and not-for-profit stations funded

A

Membership pledges, underwriting, foundation grants, and government funding or church donations

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16
Q

Why is c-span important

A

It is a system supported network on cable (meaning cable systems provide funding as a public service/ no ads)
Provide extensive coverage of both congress houses

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17
Q

What is direct broadcast satellite distribution

A

The way direcTV, dish satellite and SIRIUS XM use satellite to distribute content

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18
Q

What does a TVQ measure and why is it important

A

Measure intensity of a program long enough for its ratings to improve. In order to answer how well viewers like a program, brand, or personality. Strong Q may encourage network exec to keep a show on air a little longer to allow audience more time to locate it

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19
Q

Who gets broadcasting signals

A

97% of nation households (largest reach)

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20
Q

Who does cable reach

A

60% of the nation

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21
Q

Importance of focus groups

A

10-12 participants with a moderator who screen a show then discuss it to test viewer reaction before the show airs

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22
Q

Fallback of focus groups

A

Notoriously inaccurate in predicting success or failure in programs, but network execs don’t have a better system yet

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23
Q

ABC chief programmer and conglomerate

A

Channing dungey

Disney

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24
Q

CBS programming chief and conglomerate

A

Julie McNamara

Viacom

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25
Q

Nbc chief programmer and conglomerate

A

Bob greenblatt

General Electric

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26
Q

Murrow award comes from

A

Radio television digital news association

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27
Q

Emmy comes from

A

Academy of television arts and sciences

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28
Q

Golden globes comes from

A

Foreign press

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29
Q

Key players in program development

A

Showrunner, stars, writers, network executives, advertisers

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30
Q

Key players in production process

A

Producers, networks

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31
Q

Dick wolf

A

Law and order svu

Chicago based franchises

32
Q

Chick Lorre

A

Several sitcoms (Big Bang theory)

33
Q

Marc cherry

A

Exec producer several reality shows

34
Q

Shonda rhimes

A

Exec producer scandal, greys anatomy, how to get away with murder

35
Q

Purpose of standards and practices division

A

Make sure nothing airs that the FCC could fine or could be charges of libel

36
Q

Who owns CW

A

CBS and time warner

37
Q

Who controls Nbc

A

Comcast

38
Q

Who controls CBS

A

National amusements

39
Q

Who controls fox

A

Newscorp and Rupert Murdoch

40
Q

Purpose of an upfront

A

Previews of fall premiere programs offered to advertisers so they can determine where to buy time on the broadcast schedule

41
Q

TNN became

A

Spike

42
Q

Discovery health became

A

OWN

43
Q

ABC Family became

A

Freeform

44
Q

Why is Las Vegas a good place for testing pilots and other programming

A

Diverse group can be found with free time and willingness to participate

45
Q

Two shows premiered in the 1950s

A

Today and the TONIGHT show

46
Q

When did johnny Carson join the tonight show

A

1962

47
Q

When did 60 minutes debut

A

1968

48
Q

When did good morning America premiere

A

1975

49
Q

Log line

A

Defines project’s theme in one or two sentences during a pitch

50
Q

The Bible

A

Treatment including potential casting, plot lines, and set design

51
Q

Price is right hosts

A

Bob barker 1972-2007

Drew Carey since then

52
Q

Jeopardy hosts

A

Art Fleming on Nbc

Alex trebek on syndication

53
Q

Why are rating down in broadcasting and subscriptions down for cable

A

Viewers have more choices (satellite, telcos, internet) and want to decide when and where to watch something at an affordable price

54
Q

Printing programs that hit the 20 year mark

A

Ed Sullivan show
Gunsmoke
Law and order

55
Q

Non prime time shows that hit 20 year mark

A

Tonight show
Meet the press
What’s my line
Today

56
Q

More focus group limitations

A

Skewed data from group size
Some participants could dominate discussions
Poor moderators don’t connect with participants

57
Q

Measures of success other than number one ratings

A

Audience type
Subscribers
Making noise on media
Awards and prestige

58
Q

Premium channels vs pay per view channels

A

Pay subscription to get channel vs pay every time you watch a show

59
Q

Most common in-house local production

A

News due to money made on advertisements and turning anchors into local celebrities
(largest budget item)

60
Q

In and out audiences

A

Viewers don’t spend much time on these networks but they often revisit

61
Q

Stripping a show

A

Same show same time every day (usually syndicated)

62
Q

Bridging a show

A

First half of program has few ads and last half has many ads

63
Q

Stacking a program

A

Marathon a show leading up to new episode

64
Q

Crossprogramming

A

Similar plots across programs (all csi shows work together, etc)

65
Q

Stunting a program

A

Special guest star, new location, cliffhanger, etc

66
Q

Ham mocking a program

A

New show places between two well established shows to get audiences of those shows to also watch new show

67
Q

Most viewing and least viewing of tv

A

February most and July least

68
Q

When are sweeps

A

November February may and July

69
Q

Show with highest rated episode

A

I love Lucy

70
Q

Shows watched by most people

A

Mash finale and several super bowls

71
Q

Parent companies of universal movie studio, paramount, and fox studios

A

Comcast - universal
CBS - paramount
Newscorp - fox studios

72
Q

How to determine a share

A

Number of household watching a program divided by number of households using the television then

73
Q

How to determine ratings

A

Number of household watching a program divided by total household with television

74
Q

How to become a Nielsen house

A

They choose by random sample and no household participate for more than two years

75
Q

Purpose of infomercials

A

Long advertisement produced by advertisers that stations air in time slots that won’t get an audience anyways in order to make some money

76
Q

What three things could the FCC do

A

Revoke broadcast licenses
Fine stations that air indecent programming during prime time hours
Create rules to govern radio and television industries

77
Q

What does programming entail

A

Creation, planning, and scheduling of programs and formats for electronic media

Electronic Programming (3 decks)

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