Test 2 Flashcards
What does production entail
Process of putting programs in final form, process of putting a show together
Why is conflict important
Common programming element, makes storylines more interesting
What is broad based audience targeting and what four networks do it?
Try to reach many demographics
TNT, fX, TBS, and USA
What is narrowcasting? What four networks do it and who do they narrow onto?
Targeting specific audience demographics MTV- young adults Spike- men Lifetime- women Oxygen- young millennial women
What does a show runner do?
In charge of all day to day aspects of the show
Role of agents
Help make connections between writers, actors, directors, etc
Role of network executives
Run the network and decide what shows they will pick up. Meetings start with low level executives and work up to top level
Role of executive producers
Pay for and produce a program. Will get biggest return back
Average cost of a half hour sitcom
$2 mill
Average cost of an hour long drama
$5.5 mill
Six external influence groups on programming
Broadcast stations Advertisers Pressure groups The media Academic and nonprofit studies (least influential) Government (most influential)
5 Internal influence groups on programming
Promotions and marketing Sales department Finance (and legal) department Stockholders Standards and practices
Why must several season be created for syndication to be an option
Syndicated shows played more often that produced shows and they don’t want to run out of material
Who needs to be persuaded to receive funding for a pitch
Network executives
How are public stations and not-for-profit stations funded
Membership pledges, underwriting, foundation grants, and government funding or church donations
Why is c-span important
It is a system supported network on cable (meaning cable systems provide funding as a public service/ no ads)
Provide extensive coverage of both congress houses
What is direct broadcast satellite distribution
The way direcTV, dish satellite and SIRIUS XM use satellite to distribute content
What does a TVQ measure and why is it important
Measure intensity of a program long enough for its ratings to improve. In order to answer how well viewers like a program, brand, or personality. Strong Q may encourage network exec to keep a show on air a little longer to allow audience more time to locate it
Who gets broadcasting signals
97% of nation households (largest reach)
Who does cable reach
60% of the nation
Importance of focus groups
10-12 participants with a moderator who screen a show then discuss it to test viewer reaction before the show airs
Fallback of focus groups
Notoriously inaccurate in predicting success or failure in programs, but network execs don’t have a better system yet
ABC chief programmer and conglomerate
Channing dungey
Disney
CBS programming chief and conglomerate
Julie McNamara
Viacom
