Test 2 Flashcards
What does production entail
Process of putting programs in final form, process of putting a show together
Why is conflict important
Common programming element, makes storylines more interesting
What is broad based audience targeting and what four networks do it?
Try to reach many demographics
TNT, fX, TBS, and USA
What is narrowcasting? What four networks do it and who do they narrow onto?
Targeting specific audience demographics MTV- young adults Spike- men Lifetime- women Oxygen- young millennial women
What does a show runner do?
In charge of all day to day aspects of the show
Role of agents
Help make connections between writers, actors, directors, etc
Role of network executives
Run the network and decide what shows they will pick up. Meetings start with low level executives and work up to top level
Role of executive producers
Pay for and produce a program. Will get biggest return back
Average cost of a half hour sitcom
$2 mill
Average cost of an hour long drama
$5.5 mill
Six external influence groups on programming
Broadcast stations Advertisers Pressure groups The media Academic and nonprofit studies (least influential) Government (most influential)
5 Internal influence groups on programming
Promotions and marketing Sales department Finance (and legal) department Stockholders Standards and practices
Why must several season be created for syndication to be an option
Syndicated shows played more often that produced shows and they don’t want to run out of material
Who needs to be persuaded to receive funding for a pitch
Network executives
How are public stations and not-for-profit stations funded
Membership pledges, underwriting, foundation grants, and government funding or church donations
Why is c-span important
It is a system supported network on cable (meaning cable systems provide funding as a public service/ no ads)
Provide extensive coverage of both congress houses
What is direct broadcast satellite distribution
The way direcTV, dish satellite and SIRIUS XM use satellite to distribute content
What does a TVQ measure and why is it important
Measure intensity of a program long enough for its ratings to improve. In order to answer how well viewers like a program, brand, or personality. Strong Q may encourage network exec to keep a show on air a little longer to allow audience more time to locate it
Who gets broadcasting signals
97% of nation households (largest reach)
Who does cable reach
60% of the nation
Importance of focus groups
10-12 participants with a moderator who screen a show then discuss it to test viewer reaction before the show airs
Fallback of focus groups
Notoriously inaccurate in predicting success or failure in programs, but network execs don’t have a better system yet
ABC chief programmer and conglomerate
Channing dungey
Disney
CBS programming chief and conglomerate
Julie McNamara
Viacom
Nbc chief programmer and conglomerate
Bob greenblatt
General Electric
Murrow award comes from
Radio television digital news association
Emmy comes from
Academy of television arts and sciences
Golden globes comes from
Foreign press
Key players in program development
Showrunner, stars, writers, network executives, advertisers
Key players in production process
Producers, networks
Dick wolf
Law and order svu
Chicago based franchises
Chick Lorre
Several sitcoms (Big Bang theory)
Marc cherry
Exec producer several reality shows
Shonda rhimes
Exec producer scandal, greys anatomy, how to get away with murder
Purpose of standards and practices division
Make sure nothing airs that the FCC could fine or could be charges of libel
Who owns CW
CBS and time warner
Who controls Nbc
Comcast
Who controls CBS
National amusements
Who controls fox
Newscorp and Rupert Murdoch
Purpose of an upfront
Previews of fall premiere programs offered to advertisers so they can determine where to buy time on the broadcast schedule
TNN became
Spike
Discovery health became
OWN
ABC Family became
Freeform
Why is Las Vegas a good place for testing pilots and other programming
Diverse group can be found with free time and willingness to participate
Two shows premiered in the 1950s
Today and the TONIGHT show
When did johnny Carson join the tonight show
1962
When did 60 minutes debut
1968
When did good morning America premiere
1975
Log line
Defines project’s theme in one or two sentences during a pitch
The Bible
Treatment including potential casting, plot lines, and set design
Price is right hosts
Bob barker 1972-2007
Drew Carey since then
Jeopardy hosts
Art Fleming on Nbc
Alex trebek on syndication
Why are rating down in broadcasting and subscriptions down for cable
Viewers have more choices (satellite, telcos, internet) and want to decide when and where to watch something at an affordable price
Printing programs that hit the 20 year mark
Ed Sullivan show
Gunsmoke
Law and order
Non prime time shows that hit 20 year mark
Tonight show
Meet the press
What’s my line
Today
More focus group limitations
Skewed data from group size
Some participants could dominate discussions
Poor moderators don’t connect with participants
Measures of success other than number one ratings
Audience type
Subscribers
Making noise on media
Awards and prestige
Premium channels vs pay per view channels
Pay subscription to get channel vs pay every time you watch a show
Most common in-house local production
News due to money made on advertisements and turning anchors into local celebrities
(largest budget item)
In and out audiences
Viewers don’t spend much time on these networks but they often revisit
Stripping a show
Same show same time every day (usually syndicated)
Bridging a show
First half of program has few ads and last half has many ads
Stacking a program
Marathon a show leading up to new episode
Crossprogramming
Similar plots across programs (all csi shows work together, etc)
Stunting a program
Special guest star, new location, cliffhanger, etc
Ham mocking a program
New show places between two well established shows to get audiences of those shows to also watch new show
Most viewing and least viewing of tv
February most and July least
When are sweeps
November February may and July
Show with highest rated episode
I love Lucy
Shows watched by most people
Mash finale and several super bowls
Parent companies of universal movie studio, paramount, and fox studios
Comcast - universal
CBS - paramount
Newscorp - fox studios
How to determine a share
Number of household watching a program divided by number of households using the television then
How to determine ratings
Number of household watching a program divided by total household with television
How to become a Nielsen house
They choose by random sample and no household participate for more than two years
Purpose of infomercials
Long advertisement produced by advertisers that stations air in time slots that won’t get an audience anyways in order to make some money
What three things could the FCC do
Revoke broadcast licenses
Fine stations that air indecent programming during prime time hours
Create rules to govern radio and television industries
What does programming entail
Creation, planning, and scheduling of programs and formats for electronic media
