Test 2 Flashcards

1
Q

Nominal

A
Classifies variables into categories
Way to measure age: young, old
Least amount of information
Sex, Male/Female
Qualitative
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2
Q

Ordinal

A

Classifies variables into ranked categories
Ways to measure age: infant, toddler, child, teen, adult, senior.
Ways to measure comm. competence: high competence, medium competence, low competence
Qualitative

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3
Q

Interval

A

Classifies and ranks, and establishes standard, equal distances between variables
Ways to measure age: 1-10 years, 11-20 years, 21-30 years, etc.
Quantitative
Fahrenheit scale, distance between 17 & 18 is the same as that between 89 & 90.

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4
Q

Ratio

A

Classfies and ranks, and establishes standard, equal distances between variables, with a true zero where variable ceases to exist
Quantitative
Specific age, aka 20

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5
Q

4 Primary Ethical Guidelines for the treatment of research participants

A
  1. Provide free choice
    a. voluntary informed consent (cover letter, not forced)
    b. child assent (people under 18 parent permission)
    c. implied consent (mail survey, send back & get coupon)
  2. Protect right to privacy
    a. anonymity: cannot link given response to given participant, mail survey
    b. confidentiality: you know participants but modify to keep secret, researcher can identify a persons response but promises to keep secret
    c. security of data: locked for 5 years
  3. Benefit people, don’t harm them
    a. study natural conditions, do not create them (don’t inject cancer cells)
    b. don’t withhold lifesaving treatment
    c. debrief: answer all questions & reveal results
  4. Treat people with respect
    a. avoid being androcentric (male centered view)
    b. avoid being racist
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6
Q

Does every research study intrude on the life of people?

A

Yes. Could be through reflection (marital satisfaction, childhood trauma, memories)

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7
Q

IRB:

A

Oversee research at the university level
-Review all research proposals involving human participants, main goal is to ensure that the risks faced by human participants in research are minimal

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8
Q

Sample

A

Special subset (small portion snapshot) of population observed to make inferences on general behavior

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9
Q

Goal of sampling?

A
  1. Generalize results of study

2. Minimize sampling errors (though every study contains error)

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10
Q

Representative Sample

A

Same distribution of characteristics as the population from which it was selected, characteristics closely matched so you can generalize, so random sample

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11
Q

Bias Sample

A

Those selected are not typical or representative of the larger populations, chosen for specific reasons, so cannot generalize, so non-random sample

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12
Q

Random Sampling

A

Relatively few observations and generalize to a much wider population, everyone has an equal change of being selected (names being drawn out of a hat)
-Probability sampling

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13
Q

Non-random Sampling

A

Lets us control the likelihood of specific individuals being selected for study, participants intentionally picked, and not everyone has an equal change (TA selection)
-Non-probability selection

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14
Q

Non-probability (non-random) Sampling Types

A
  1. Convenience: possible participants are there (stand outside of grocery story)
  2. Purposive/ judgmental: to study a subset that you want (like stratified) (Hispanic, women who smoke, and are divorced)
  3. Snowball: network
  4. Quota: representations of different groups (matrix)
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15
Q

Probability (Random) Sampling Types

A
  1. Simple random: totally random, draw from the available population, (close eyes and point to a number)
  2. Systematic: Ordered, structured, choose the nth subject (2,4,6,8,10)
  3. Stratified: layered (50 freshmen, 50 sophomores, 50 juniors, 50 seniors)
  4. Multistage cluster: Start with cluster, then do stratified selection (specific organization, western specifically 50 freshman, 50 sophomores, 50 juniors)
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16
Q

Considerations for probability or non-probability

A
  • unit of analysis
  • quantitative (want to generalize) vs. qualitative (doesn’t care about generalization)
  • sample size
  • lit. review
  • accessibility of participants
  • researchers resources/ permission
17
Q

*More homogeneous the population is, the more representative the sample will be

A

True

18
Q

Measurement

A

Careful deliberate observations for the purpose of describing objects and events in terms of the attributes composing a variable

19
Q

Ethics

A

Professional standards that guide the research procedures acceptable for studying human beings, conforming to the standards of conduct of a given profession or group

20
Q

Survey Research vs. Survey questionnaire

A

Survey research is operationalizing variables by asking people structured questions 1.) development of a questionnaire or survey 2.) selection of a sample of respondents 3.) administration of the questionnaire through any of several modes
A survey questionnaire is just a method

21
Q

Why are surveys popular?

A
  • Can target specific or large groups
  • Easy to generalize
  • Most widely used
  • 2+ variables
  • Cheap
  • Easy to administer
  • Creates confidentiality
22
Q

Question Types

A
  • Factual vs. Opinion
  • Objective Truth vs. Evaluation (survey usually has combo)
  • Closed vs. open
  • Contingency/Filter (Filter: are you a comm major? contingency: if yes, answer q 1-37)
23
Q

Contingency/Filter Questions

A

Filter: (are you a comm major?)
Contingency: If yes, answer q. 1-37

24
Q

Survey Response Types

A
  • Checklist: select all that apply
  • Rank-order: 1-6
  • Multiple choice: A-E, exam
  • Yes/no: are you a comm major
  • Linkert: 5 ft. scale, SA, A, N, D, SD
  • Likert Type: Can be any other point, 7, 10, 4 etc. less points, less sensitive
  • semantic differential: measures feelings/attitudes, asks respondents to choose between two opposite positions with adjectives on each end
25
Q

Criteria Question Construction

A
  • Clear question construction
  • K.I.S.S., keep it simple, use exact expression, no excessive words
  • No leading questions: suggests an answer, says “should”
  • no double-barreled; asking for two things, says “and” “or”
  • avoid being threatening
26
Q

Order of Survey Questions

A

Organizational Patterns

  • funnel (broad to narrow)
  • inverse funnel (specific to broad)
  • tunnel (steady throughout)
  • topical: topics
  • easy
  • sensitive
  • demographic items: race, age
27
Q

Protocol, instructions

A
Name, organization
Nature/purpose
Confidentiality
Directions
Time
Thank you
28
Q

Milgram Study

A

Unethical toward the participants, benefit people dont harm them (psychological)

29
Q

Challenges of asking good questions

A
  • Memories can be biased and affected by emotional states
  • What people say they do, or will do, are not always related
  • small changes in wording result in different responses
  • the order of questions affect answers
  • respondents answer even when they don’t know about the subject
30
Q

Unidimensional composite measure

A

When a variable has a single facet, all of the questions will focus on the single facet

31
Q

Multidimensional composite measure

A

Several facets, set of questions focused around each underlying facet or dimension

32
Q

Response rate

A

Divide and then multiply by 100, 50% is adequate, 60% is good, 70% is very good

33
Q

Modes of survey questionnaire administration

A

Mail distribution and return:+ confidential, Follow-up mailings, -certain populations are more likely to respond,
Standardized interview