test 2 Flashcards

1
Q

descriptive survey

A

describing or reporting current conditions or specific phenomena

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2
Q

hite report is…

A

shere hite sent out 100,000 surveys and received 4,500 in return determining a high percentage of women aren’t satisfied in relationships, experience harassment, having extramarital affairs

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2
Q

analytic survey

A

looking for relationship between variables

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2
Q

conducting survey research step #1

A
  1. picking questions
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3
Q

types of questions for survey research

A
  1. nominal (gender, ethnicity)
  2. ordinal (year in school, socio status)
  3. interval
  4. ratio
  5. open ended
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4
Q

issues with the hite report

A
  1. selection bias (survey sent to orgs and group leaders
  2. non-response bias (large number of people didn’t respond to the study (4.5%)
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5
Q

conducting survey research step #2

A

creating clear questions

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6
Q

conducting survey research step #4

A

data processing and analysis (can you statistically answer the hypothesis?)

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7
Q

conducting survey research step #3

A

study design

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8
Q

types of study design

A
  • cross sectional
  • longitudinal survey design (trend, cohort, panel)
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9
Q

conducting survey research step #5

A

pilot testing-small scale test run for planned piece of research

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10
Q

advantages of survey research

A

realistic settings, reasonable cost, large amount of data, data collection easy, not constrained by geographic boundaries

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11
Q

disadvantages of survey research

A

hard to establish causality due to no control over iv, difficulty recalling attitudes, some difficult to conduct, small changes in wording make huge impact

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12
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13
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13
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