test 2 Flashcards
descriptive survey
describing or reporting current conditions or specific phenomena
hite report is…
shere hite sent out 100,000 surveys and received 4,500 in return determining a high percentage of women aren’t satisfied in relationships, experience harassment, having extramarital affairs
analytic survey
looking for relationship between variables
conducting survey research step #1
- picking questions
types of questions for survey research
- nominal (gender, ethnicity)
- ordinal (year in school, socio status)
- interval
- ratio
- open ended
issues with the hite report
- selection bias (survey sent to orgs and group leaders
- non-response bias (large number of people didn’t respond to the study (4.5%)
conducting survey research step #2
creating clear questions
conducting survey research step #4
data processing and analysis (can you statistically answer the hypothesis?)
conducting survey research step #3
study design
types of study design
- cross sectional
- longitudinal survey design (trend, cohort, panel)
conducting survey research step #5
pilot testing-small scale test run for planned piece of research
advantages of survey research
realistic settings, reasonable cost, large amount of data, data collection easy, not constrained by geographic boundaries
disadvantages of survey research
hard to establish causality due to no control over iv, difficulty recalling attitudes, some difficult to conduct, small changes in wording make huge impact