Test 1 (customer service) Flashcards
retailing is comprised of all the business activities that add value to the products and services customers buy.
merchandise
packaging
customer service
which of the follow choices lists the elements of the distribution channel in the correct order?
manufacturer
wholesaler
retailer
customer
true or false. closeout stores are owned by the manufacturer or retailer
false
ashley furniture is an example of what type of retailer
specialty store
which term out of (multichannel & omnichannel) focuses on creating a seamless customer experience?
omnichannel
the method by which consumers acquire products and services
retailing
the chain of business through which a good or service passes until it reaches the end the consumer
distribution channel
produces the products
manufacturer
buys large quantities of products and resells them
wholesaler
receives, stores, displays, and presents the products to customers
retailer
stores that sell products in bulk directly to consumers, and typically require a membership
wholesale clubs
this segment focuses on deep but narrow assortments with a high level of customer service
specialty stores
stores that offer an assortment of brand name merchandise at a significant discount off the manufacturers price
closeout stores
these general merchandise stores are easily accessible, small in size, with quick shopping and easy checkout
convenience stores
these stores offer good service and a broad variety and assortment of products of mid-to-high quality
department stores
offer brand name merchandises at a discount. the merchandise typically consist of excess inventory, closeouts and irregulars
off price retailers
these stores sell a wide variety of goods that are owned by the manufacturer or retailer
outlet stores
these stores sell a wide variety of goods including food, alcohol, and medicine
supermarkets
these stores sell secondhand clothes and other household goods, typically to raise funds for a charitable institution. these products are usually created or donated by individuals
thrift stores
retail operations offering customers transactions through multiple connected channels
multichannel
similar to multichannel retailing, with the focus on creating a seamless consumer experience through any and all shopping channels
omnichannel
the customer who spends time searching for the best price
comparison shopper
this buyer is hard to predict or to understand. he stops in many different places
diverse shopper
this customer usually waits to see what the latest trends will be
follower
the person who makes quick purchases
impulse buyer
the buyer who wants to be the first to purchase & own the latest merchandise
innovative customer
the customer shops for fun, and therefore shopping does not necessary mean always making a purchase
recreational shopper
a business that sells products and or services to consumers
retail
sales people contact customers directly in a convienent location
direct selling
these retailers offer a broad variety of merchandise, limited services and low prices
discount stores
typically combines a supermarket with a department store
supercenter
