Test 1 Flashcards
Tourism
-considered an export product
Ie. Sold to international (and domestic) market.
Revenue is from “exports”
-“Tourism comprises the activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes”
How much global industry does tourism account for?
7%
-equals 1.7 Trillion USD
8 Sectors of the Tourism Industry
- tourists may use all or only a few of the 8 sectors
- success of the tourism industry depends on how well each sector supports the other
Tourism Components Identified in Canada
-WTO defines the industry that encompasses the transportation, lodging, feeding and entertainment of the traveller.
Growth of Tourism: Transportation
- advances in transportation system
- planes/ships bigger, faster
- advances in automobiles. GPS systems
- high speed trains
Growth of tourism: Media
-instant information (desire to visit, reduce risk/reports of instability)
Growth of tourism: computer systems/internet and e-commerce
- computer systems: rapid booking, scheduling
- internet ecommerce: research, online booking, etc
- websites for attractions: advance purchases
Growth of tourism: education
- lifelong learning, comfort
- curiosity
Growth of tourism: increased disposable income
- dual income families
- aging “boomer” retirees
- emergence of millenials
Growth of tourism: more stressful lifestyle
- faster pace
- failure of technology to liberate from work
- disappearance of extended vacation (in NA)
- expectation of travel
Growth of tourism: declining cost of travel
- competition due to deregulation
- better packaging
- consumer awareness of alternatives
Growth of tourism: marketing and promotion
-products sell better with strong marketing
Growth of tourism: common currency
- credit cards
- travelers checks
- debit cards and banking machines
Growth of tourism: easing government travel restrictions
- eg. European community
- In contrast U.S. tightening of border
Growth of tourism: political stability
globally last 50 years have become more stable???
“From the classes to the masses”
-originally only wealthy and royalty traveled but as the middle class grew and gained time and money they could travel as well
Tourism
Industry that encompasses the transportation, feeding and entertainment of the traveller
Travel deficit
When the number (revenue) of the outbound tourists exceeds the number (revenue) of inbound tourists
Trip
Any travel that takes a person 80km from their place of residence for any reason other than a commute to work or school
Foreign tourists
“Persons visiting a country other than the one in which they reside, for a period of at least 24 hours”
Leakage
When a community cannot support the influx of tourists and must import workers and goods in order to sustain the industry
Multiplier effect
Revenue that is returned and recycled in the local economy
You are a tourist if…
- you are traveling for pleasure, family reasons, to learn about the world, religious or health reasons.
- you are travelling for business other than direct remuneration from the country visited
- you are visiting as part of a cruise or travel package
You are NOT a tourist if
- you are actively going to take up employment at your destination
- you are establishing residency
- you are attending an educational institution amd establishing residency
- staying for less than 24 hours
Accommodation
- earliest known hotel system belonged to the Roman Empire
- resulted from role as conquerors and road builders
- provided a variety of accommodations from simple huts to more elaborate dwellings
Pros of Air BnB
- economical
- household amenities
- authentic experience
- increase peak season supply
- often outside main tourist area
Cons of Air BnB
- often illegal
- no tax revenue
- difficult to plan for
- may lead to “overtourism”
- inflate local housing cost
Food and Beverage
- largest sector of the tourism economy
- 24% of tourists budget is spent on food and drink
- 50% of tourism jobs
- information about local eateries from a variety of sources
Transportation
-air travel is one of the most significant developments in global travel
Online connection
Flight that doesn’t change airlines; may still change flights
Interline connection
Can change airlines. More likely to lose luggage
Non-stop flight
No stops
Direct flight
You don’t get off the plane
Circle trip
One or more segments. Other destinations
Open jaw trip
Return is from a different airport
FBO
Fixed base operator. Small airlines generally affiliated with a local airport
Load factor
Varies depending on how full the plane is.
Book 1-3 months before your flight
Tour operator
Creates package. Buys all components of the tour and then packages it. May sell on own or through a travel counselor
Travel counselor
What many would call a travel agent. The seller of the travel product
Tour wholesaler
Traditionally wholesalers booked space for travel suppliers tours. Intermediaries between the supplier (tour operator) and the travel agency
Tour operator
Many involved through their own passions yet despite this the operation of a tour business is first and foremost a business with systems required
Tourism Services
Support group for tourists. Specializes in serving the needs of the industry, rather than the needs of the visitor
Tourist
Has travelled more than 70km and remained for 24 hours or more
Excusionist
Has travelled more than 70km, but not for 24 hours
Domestic
Within country
International (inbound)
An international tourist coming into Canada
International outbound
Canadian travelling internationally
Maslow’s Hierarchy of Needs
Top to bottom of triangle:
- Self-actualization
- Ego (self-esteem)
- Social (love, affection, belonging)
- Safety (home, job)
- Physiological needs (food, water)
Travel Motivators: social and ego needs
- desire or need for acceptance by friends, relatives, colleagues
- belief that travel may confer status
- similar travel experience allows for sharing
- travel is now an expected form of recreation