Test 1

Question 1

What is propaganda?

Answer 1

ideas, facts or allegations spread deliberately to further one’s cause or to damage an opposing cause

Question 2

What are the characteristics of propaganda?

Answer 2

a. Carries and promotes a belief or system of attitudes that is dogmatic
b. Uses the mass media to deliberately spread the belief system
c. Conceals the source of the message or the true goal of the source
d. Aims at uniformity of belief and behavior
e. It usually circumvents the reasoning process and pushes for illogical reasoning

Question 3

What was the first formal teaching of persuasion?

Answer 3

a. Began with the sophists then continued with Aristotle

Question 4

What is an Enthymeme?

Answer 4

a. You are participating in your own persuasion, or anything that is unspoken that is left for you to fill in

Question 5

What is the difference between Aristotle’s artistic and inartistic proofs?

Answer 5

a. Inartistic are things that are mathematical, coercion, evidence, and style of delivery is not relevant.
b. Artistic just tries to persuade people based on argument

Question 6

Aristotle’s 5 Canons

Answer 6

a. Memory
b. Delivery
c. Invention
d. Arrangement
e. style

Question 7

Process of identification according to Burke?

Answer 7

Your emphasizing between yourself and the audience. Obsoletes intrigue, similarities attract

Question 8

What is self persuasion?

Answer 8

Persuasion requires intellectual and emotional participation between both the persuader and the audience

Question 9

What is the Shanon Weaver Model?

Answer 9

All of the procedures by which one mind may affect another

Question 10

What is the Elaboration Likelihood Model?

Answer 10

Two routes taken which are central and peripheral. Central is cognitive, long and hard. Peripheral is lazy quick and easy. Cognitive lasts longer.

Question 11

What is the Social Judgment Theory?

Answer 11

We all have an internal measuring stick of acceptance, rejection or undecided

Question 12

What is topoi?

Answer 12

Places or topics of argument that are a good way to establish common ground (Aristotle)

Question 13

What is the most common appeal in persuasion?

Answer 13

Fear

Question 14

What is the principle that people are attracted to rewarding situations to eliminate uncomfortable positions?

Answer 14

Pleasure-pain principle

Question 15

What is the boomerang effect?

Answer 15

The effect when when a speaker brings the message back to the crowd’s reaction or fear appeals

Question 16

What is symiotics?

Answer 16

The study of signs and symbols

Question 17

What is emotionally triggered reactions to symbolic acts?

Answer 17

Signal responses

Question 18

What are extensional devices in indexing?

Answer 18

Techniques for neutralizing or defusing emotional connotations

Question 19

What do Extensional Devices in indexing do?

Answer 19

Control connotations

Question 20

When are Extensional Devices Indexing used?

Answer 20

To neutralizing or defusing the emotional connotations

Question 21

What is a metaphor?

Answer 21

a. Most powerful, persuasive, memorable, and most likely to require trule artistic language creativity
b. Made up of a tenor and vehicle

Question 22

What are the 3 dimensions of language?

Answer 22

a. Functional = the job words can do
b. Semantic = the meaning for a ward
c. Thematic = the feel and texture for a word (swoosh)

Question 23

What is an alliteration?

Answer 23

Repetition of consonant sounds

Question 24

What is assonance?

Answer 24

Repetition of vowel sounds

Question 25

What is Weavers Guide?

Answer 25

a. Simple sentences = single, complete thought or point
b. Compound sentences = two or more simple sentences joined by “and” or “but”
c. Complex Sentences = contains compound components but they cannot stand alone

Question 26

Pragmatic style

Answer 26

Audience has to be brought around to the point of view of the speaker

Question 27

Unifying style

Answer 27

Audience is already unified; the speaker is promoting what they already know

Question 28

Notion where people try to avoid negative messages they cannot change

Answer 28

Defensive avoidance