Final Exam Flashcards
Carefully coordinated messages interact with one another for a more powerful effect
Integrative Marketing Communications
According to your textbook, until recently, marketing were ran by single shot approach
True
Campaigns
o Can be oriented ideologically
o Can be product oriented
o Can be person oriented
Yale 5 Stage Developmental Model
o Identification o Legitimacy o Participation o Penetration o Distribution
This model assumes potential customers must pass through specific stages ending with ultimate purpose?
Hierarchy of Effects
Things are on the top of your mind so your more likely to think or act on this topic (positioning model)
Top of mind awareness
What a persuader uses when turned down on a request for a significant commitment and then settles for an initial small commitment or engages in rejection-then-retreat
Door in the face model
Diffusion of innovation
o How you get your information about something or some product
o Describes how things are adopted
o How new ideas or products
How shared meanings begin, develop, continue, and finally motivate us to action
Symbolic convergence theory by Bormann
Describe people in quantifiable terms of their shared attributes
Demographics
The study of personality, values, opinions, attitudes, interests, and lifestyle
Cycographics
Patterns of organizations
o Do not confuse the chronological for the spatial
o Deal with time (chronological)
o Deal with position (spatial)
Motivated sequence
o Get attention o Establish need o A way to satisfy the need o Visualize achieving the action o Take the action
Thing “a” causing thing “b”, what type of organization is this?
Causal organization
Protection acquisition prevention and relief
Rank’s desire stimulating model
