Terms (Rhetoric by Richard Toye) Flashcards
The Scaffolding of Rhetoric
A term used by Winston Churchill to describe key concepts familiar in the ancient world that are still much in use today in
Kairos
the opportune moment.
Note: as Aristotle suggested that the art of rhetoric lies in identifying the opportunities presented by the situation at hand, not in the sterile combination of figures of speech for their own sake.
Visual Rhetoric
ways in which clothing, gestures, and the use of physical space that reinforces verbal messages
What are the three branches of Oratory
1) Forensic/ Judicial Rhetoric
2) Epideictic/ display rhetoric
3) Deliberative Rhetoric
Forensic/ Judicial Rhetoric
is found in a courtroom or other legal contexts
Epideictic/ Display Rhetoric
Rhetoric concerned with praise or blame
Oratory
the art or practice of formal speaking in public.
Deliberative Rhetoric
used to persuade a group, for example, of voters or legislators towards a particular course of action
What the general five canons of Rhetoric?
1) Invention/discovery
2) Arrangement
3) style
4) memory
5) delivery
Invention/ discovery
refers to the process of coming up with arguments appropriate to the situation. This involves;ves reflecting on the nature of the audience.
Stasis
- series of questions
- helps rhetors decide the process of invetion and discovery
- what they themselves believe is fundamentally at stake
Topoi
means a series of ways looking at problems in order to generate arguments
arrangment
concerns the ordering of material of literature or conversation, presentation
Style
style is concerned with language. The choice of words and of the ways that they are put together as figures of speech- can never be neutral.
Delivery
the questions of accent, posture, gesture, tone of voice, and so forth, that may have a profound effect on how a speech is received.