Terms (Rhetoric by Richard Toye) Flashcards
The Scaffolding of Rhetoric
A term used by Winston Churchill to describe key concepts familiar in the ancient world that are still much in use today in
Kairos
the opportune moment.
Note: as Aristotle suggested that the art of rhetoric lies in identifying the opportunities presented by the situation at hand, not in the sterile combination of figures of speech for their own sake.
Visual Rhetoric
ways in which clothing, gestures, and the use of physical space that reinforces verbal messages
What are the three branches of Oratory
1) Forensic/ Judicial Rhetoric
2) Epideictic/ display rhetoric
3) Deliberative Rhetoric
Forensic/ Judicial Rhetoric
is found in a courtroom or other legal contexts
Epideictic/ Display Rhetoric
Rhetoric concerned with praise or blame
Oratory
the art or practice of formal speaking in public.
Deliberative Rhetoric
used to persuade a group, for example, of voters or legislators towards a particular course of action
What the general five canons of Rhetoric?
1) Invention/discovery
2) Arrangement
3) style
4) memory
5) delivery
Invention/ discovery
refers to the process of coming up with arguments appropriate to the situation. This involves;ves reflecting on the nature of the audience.
Stasis
- series of questions
- helps rhetors decide the process of invetion and discovery
- what they themselves believe is fundamentally at stake
Topoi
means a series of ways looking at problems in order to generate arguments
arrangment
concerns the ordering of material of literature or conversation, presentation
Style
style is concerned with language. The choice of words and of the ways that they are put together as figures of speech- can never be neutral.
Delivery
the questions of accent, posture, gesture, tone of voice, and so forth, that may have a profound effect on how a speech is received.
Memory
the importance of memory to speechmaking, memorizing prepared texts in order to deliver them verbatim
What are the three appeals
1) ēthos (character)
2) pathos (emotion)
3) logos (logic)
Logos
Logic
relating to rhetoric it would be used in the context of logically convincing someone of something
ethos
Character
appealing to character (I am a good teacher take my class) to convince someone of something
pathos
Emotion
appealing to emotion to convince someone of something
Macro Question of Rhetoric
1) what is the nature of a speech
2) how is it constructed and delivered
3) does it play on reason, emotion, or character
Rhetorical Question
a question asked in order to create a dramatic effect or to make a point rather than to get an answer.
Simile
where we say that one thing is like another, draws attention to the fact that comparison is being made
Metaphor
where we say one thing is another ( time is money, life is a journey etc..)