Chapter 3 (Rhetoric by Richard Toye) Flashcards
What does chapter 3 in the book focus on?
the last 100 years of rhetoric
What was a prominent part in Academia that contributed to a change in viewing Rhetoric?
The rise of the English department
in the early 19th century what was the English department focused on?
the STRUCTURE and HISTORY of English and Language
in the 20th century what was the English department focused on?
a) teaching literature
b) changing towards literature
What was a result from the 20th century English department?
it created a breeding ground for new rhetoric
Besides the English department what also led to the advancement of Rhetoric?
New Media
What are some areas that define new media?
a) widespread literacy
b) radio
c) moving pictures (tv/cinema)
How did widespread literacy play into rhetoric
a) because of the GUTENBERG PRESS and the widespread publishing of the BIBLE
b) literacy was now accessible and the majority could read
c) magazines becomes prominent photography included
Why did widespread literacy play into rhetoric?
One didn’t need to be present but could instead read it at a later point
Why id the radio play into rhetoric?
rather then just reading about a speech it allowed one to now HEAR a speech thus making it important for the rhetor to have a focus on voice, crowd in all matters of speech
-yet the radio further plays a part in rhetoric by going from public into the private lives within a home (PARASOCIAL)
How did the radio play into rhetoric?
because of ELECTRICITY being establish it allowed the advancement for radio waves and this producing the RADIO
What is parasocial?
Parasocial interaction refers to a kind of psychological relationship experienced by an audience in their mediated encounters with performers in the mass media
How did moving pictures (cinema/tv) affect rhetoric?
a) theatres used to run 24/7
b) tvs’s enter the picture and allows one to listen and SEE the rhetor
c) Churchill learnt new demagoguery
d) fireside chat evolves from this
What was a massive change to politicians and rhetors in their conduct?
moving pictures (cinema/tv)
What was the significant evolution in the moving pictures era?
real-time satellite tv