Chapter 3 (Rhetoric by Richard Toye) Flashcards
What does chapter 3 in the book focus on?
the last 100 years of rhetoric
What was a prominent part in Academia that contributed to a change in viewing Rhetoric?
The rise of the English department
in the early 19th century what was the English department focused on?
the STRUCTURE and HISTORY of English and Language
in the 20th century what was the English department focused on?
a) teaching literature
b) changing towards literature
What was a result from the 20th century English department?
it created a breeding ground for new rhetoric
Besides the English department what also led to the advancement of Rhetoric?
New Media
What are some areas that define new media?
a) widespread literacy
b) radio
c) moving pictures (tv/cinema)
How did widespread literacy play into rhetoric
a) because of the GUTENBERG PRESS and the widespread publishing of the BIBLE
b) literacy was now accessible and the majority could read
c) magazines becomes prominent photography included
Why did widespread literacy play into rhetoric?
One didn’t need to be present but could instead read it at a later point
Why id the radio play into rhetoric?
rather then just reading about a speech it allowed one to now HEAR a speech thus making it important for the rhetor to have a focus on voice, crowd in all matters of speech
-yet the radio further plays a part in rhetoric by going from public into the private lives within a home (PARASOCIAL)
How did the radio play into rhetoric?
because of ELECTRICITY being establish it allowed the advancement for radio waves and this producing the RADIO
What is parasocial?
Parasocial interaction refers to a kind of psychological relationship experienced by an audience in their mediated encounters with performers in the mass media
How did moving pictures (cinema/tv) affect rhetoric?
a) theatres used to run 24/7
b) tvs’s enter the picture and allows one to listen and SEE the rhetor
c) Churchill learnt new demagoguery
d) fireside chat evolves from this
What was a massive change to politicians and rhetors in their conduct?
moving pictures (cinema/tv)
What was the significant evolution in the moving pictures era?
real-time satellite tv
Toye states: having to admit that now the _____ was the_____ that the ______ had fallen into oblivion, that questions that had formed parts of his concern had floated away and being treated by other______ (pg.75-75)
1) new rhetoric
2) perception
3) rhetorical study
4)disciplines
Who formulated the example of the meme that Richard Toye uses as an example in the book?
Richard Dawkins
Richard Dawkins states: Student of_____ need to be_____ when it comes to selecting their_____
a) rhetoric
b) openminded
c) approach
Richard Dawkins states: Equally follows that there’s____ of a single_______ grasping all of the______literatures in their______
a)little hope
b) individual
c)relevant
d) entirety
Richard Dawkins states: and there can be ______ in _______ that takes______ wherever it be, where it happens to be found.
a) no shame
b) eclecticism
c)inspiration
What has Quentin skinner done? has done much to_____ and_____ into ________
a) integrate speech
b) act theory
c) philosophy
Pre Quentin Skinner there was a strong tendency to do what?
treat classical political writings as representing stages in a sort of progression towards modern thinking (ie using texts from old thinking the authors wrote them for today)
What did Quentin Skinner reject?
Timeless text
What is the illusion of language?
that words have fixed meaning?
William Epsons states: In the______ of this_____, there must always be room for______
a) face
b) reality
c) interpretation
William Epson states: any_____however slight, which gives room for_______ to the same piece of_______
a) verbal nuance
b) alternative reactions
c) language
To Kenneth Burke Language is more important to be understand not as______ but as the_______ they represent
a) words themselves
b) symbols
Burke argued that rhetoric is “rooted in… the use of_____ as a_______ means of inducing_____ in beings that by_____ nature respond to symbols
a) language
b) symbolic
c) cooperation
What did burke believes symbols to be a part of?
identifications
In the book what does Burke Represent
a) symbols
b) identification
In the book what does Quentin Skinner Represent?
a) timeless text
b) fixed meaning of words
In the book what does William Epson represent?
that words of interpretation
