Chapter 3 (Rhetoric by Richard Toye) Flashcards

1
Q

What does chapter 3 in the book focus on?

A

the last 100 years of rhetoric

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2
Q

What was a prominent part in Academia that contributed to a change in viewing Rhetoric?

A

The rise of the English department

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3
Q

in the early 19th century what was the English department focused on?

A

the STRUCTURE and HISTORY of English and Language

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4
Q

in the 20th century what was the English department focused on?

A

a) teaching literature
b) changing towards literature

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5
Q

What was a result from the 20th century English department?

A

it created a breeding ground for new rhetoric

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6
Q

Besides the English department what also led to the advancement of Rhetoric?

A

New Media

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7
Q

What are some areas that define new media?

A

a) widespread literacy
b) radio
c) moving pictures (tv/cinema)

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8
Q

How did widespread literacy play into rhetoric

A

a) because of the GUTENBERG PRESS and the widespread publishing of the BIBLE
b) literacy was now accessible and the majority could read
c) magazines becomes prominent photography included

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9
Q

Why did widespread literacy play into rhetoric?

A

One didn’t need to be present but could instead read it at a later point

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10
Q

Why id the radio play into rhetoric?

A

rather then just reading about a speech it allowed one to now HEAR a speech thus making it important for the rhetor to have a focus on voice, crowd in all matters of speech

-yet the radio further plays a part in rhetoric by going from public into the private lives within a home (PARASOCIAL)

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11
Q

How did the radio play into rhetoric?

A

because of ELECTRICITY being establish it allowed the advancement for radio waves and this producing the RADIO

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12
Q

What is parasocial?

A

Parasocial interaction refers to a kind of psychological relationship experienced by an audience in their mediated encounters with performers in the mass media

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13
Q

How did moving pictures (cinema/tv) affect rhetoric?

A

a) theatres used to run 24/7
b) tvs’s enter the picture and allows one to listen and SEE the rhetor
c) Churchill learnt new demagoguery
d) fireside chat evolves from this

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14
Q

What was a massive change to politicians and rhetors in their conduct?

A

moving pictures (cinema/tv)

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15
Q

What was the significant evolution in the moving pictures era?

A

real-time satellite tv

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16
Q

Toye states: having to admit that now the _____ was the_____ that the ______ had fallen into oblivion, that questions that had formed parts of his concern had floated away and being treated by other______ (pg.75-75)

A

1) new rhetoric
2) perception
3) rhetorical study
4)disciplines

17
Q

Who formulated the example of the meme that Richard Toye uses as an example in the book?

A

Richard Dawkins

18
Q

Richard Dawkins states: Student of_____ need to be_____ when it comes to selecting their_____

A

a) rhetoric
b) openminded
c) approach

19
Q

Richard Dawkins states: Equally follows that there’s____ of a single_______ grasping all of the______literatures in their______

A

a)little hope
b) individual
c)relevant
d) entirety

20
Q

Richard Dawkins states: and there can be ______ in _______ that takes______ wherever it be, where it happens to be found.

A

a) no shame
b) eclecticism
c)inspiration

21
Q

What has Quentin skinner done? has done much to_____ and_____ into ________

A

a) integrate speech
b) act theory
c) philosophy

22
Q

Pre Quentin Skinner there was a strong tendency to do what?

A

treat classical political writings as representing stages in a sort of progression towards modern thinking (ie using texts from old thinking the authors wrote them for today)

23
Q

What did Quentin Skinner reject?

A

Timeless text

24
Q

What is the illusion of language?

A

that words have fixed meaning?

25
Q

William Epsons states: In the______ of this_____, there must always be room for______

A

a) face
b) reality
c) interpretation

26
Q

William Epson states: any_____however slight, which gives room for_______ to the same piece of_______

A

a) verbal nuance
b) alternative reactions
c) language

27
Q

To Kenneth Burke Language is more important to be understand not as______ but as the_______ they represent

A

a) words themselves
b) symbols

28
Q

Burke argued that rhetoric is “rooted in… the use of_____ as a_______ means of inducing_____ in beings that by_____ nature respond to symbols

A

a) language
b) symbolic
c) cooperation

29
Q

What did burke believes symbols to be a part of?

A

identifications

30
Q

In the book what does Burke Represent

A

a) symbols
b) identification

31
Q

In the book what does Quentin Skinner Represent?

A

a) timeless text
b) fixed meaning of words

32
Q

In the book what does William Epson represent?

A

that words of interpretation