terms only

Question 1

is anything that is offered to a market for attention, acquisition, use, or consumption, and that satisfy a want or a need.

Answer 1

Product

Question 2

It includes physical objects, services, persons, places, organizations, and ideas, or mix of these entities

Answer 2

product

Question 3

: is a form of product that consist of activities, benefits, or satisfaction offered for sale that are essentially intangible and do not result in the ownership of anything

Answer 3

services

Question 4

consist of physical items
that can be touched and seen.

Answer 4

Pure tangible goods

Question 5

The major offering are goods and gives services such as an automobile that offers accompanying repair services.

Answer 5

tangible goods with accompanying services

Question 6

It consist of equal parts of good and services such as restaurant.

Answer 6

hybrid offers

Question 7

Major offerings are services but gives minor goods such as airline trips with accompanying snacks

Answer 7

services with accompanying minor goods

Question 8

t consist of efforts from the service provider such as those offered by doctors, teachers, and ophthalmologists

Answer 8

pure services

Question 9

: Represent what buying the product or service will do for the customer.

Answer 9

customer experiences

Question 10

These are memorable while some products and services are not.

Answer 10

customer experiences

Question 11

problem-solving service, or core benefit
that consumers are really buying when they obtain a product or service.

Answer 11

core product

Question 12

: This may have as many as five characteristics that are combined to deliver core product benefits.

Answer 12

actual product

Question 13

It includes any additional consumer services and benefits built around the core and actual products.

Answer 13

augmented product

Question 14

are those bought by individuals and organizations for further processing or for use in conducting a business

Answer 14

industrial products

Question 15

are those bought by final consumer for personal consumption

Answer 15

consumer products

Question 16

are consumer products and services that the consumer usually buys frequently, immediately, and with a minimum of comparison and buying
effort.

Answer 16

convenience products

Question 17

are consumer products that the consumer, in the process of selection and purchase, characteristically compares on such bases as sustainability, quality, price and style

Answer 17

shopping products

Question 18

are consumer products with unique
characteristics or brand identification for which a significant group of buyers is willing to make special purchase effort

Answer 18

specialty products

Question 19

are consumer products that the consumer either does not know about or knows about but does not normally think of buying.

Answer 19

Unsought products

Question 20

Most are sold directly to industrial users. These includes smaller parts which will be assembled in the production area

Answer 20

material & parts

Question 21

These products aid in the buyers’ production or operations, including machines, installations and accessory equipment

Answer 21

capital items

Question 22

These could be operational or repair and maintenance. Many of these services are supplied under contract.

Answer 22

supplies and services

Question 23

it is the ability of a product to perform its functions

Answer 23

product quality

Question 24

are a competitive tool for differentiating the company’s product from competitors’ products.

Answer 24

product features

Question 25

: It is the process of designing a product’s style and function.

Answer 25

Product style & design

Question 26

is the element of a brand that can be vocalized

Answer 26

Brand Name

Question 27

is the element of a brand that cannot be vocalized

Answer 27

brand mark

Question 28

(letter marks) : consist of letters, usually brand initials.

Answer 28

monograms

Question 29

(logotypes) : font-basd that focuses on business name

Answer 29

wordmarks

Question 30

icon or graphic-based logo

Answer 30

pictorial marks

Question 31

geometric form instead of being a recognizable image

Answer 31

abstract logo marks

Question 32

Logos that involve illustrated character

Answer 32

mascots

Question 33

combined wordmark/lettermarks and a pictorial mark/abstract mark/masco

Answer 33

combination mark

Question 34

consists of font inside a symbol or an icon

Answer 34

emblem

Question 35

It is the value of a brand, based on the extent to which it has high brand loyalty, name awareness, perceived quality, strong brand associations and other assets such as patents, trademarks and channel relations.

Answer 35

brand equity

Question 36

it is the main container of the product.

Answer 36

primary package

Question 37

it supports the primary container

Answer 37

secondary package

Question 38

It is also part of packaging and consists of printed information appearing on or with the package.

Answer 38

labelling

Question 39

: which cannot be seen, tasted, felt, heard, or smelled before they are bought.

Answer 39

intangibility

Question 40

: The strategy for making the service offering more tangible is to try to draw the buyer’s attention to tangible features like place, people, price, equipment or communications that they see.

Answer 40

intangibility

Question 41

: which are produced and consumed at the same time and cannot be separated from their providers, whether the providers are people or machines.

Answer 41

inseperability

Question 42

: Both the provider and the consumer affect the service outcome

Answer 42

inseperability

Question 43

a. Provider-customer interaction

Answer 43

inseperability

Question 44

whose quality may vary greatly depending on who provides them and when, where, and how.

Answer 44

variability

Question 45

: which cannot be stored for later sale or use. Service perishability is not a problem when demand is steady

Answer 45

perishability

Question 46

It is, however, when demand fluctuates.

Answer 46

perishability

Question 47

Since the customer and the service provider interact to provide the service, the interaction must be controlled and constantly improved.

Answer 47

MARKETING STRATEGIES FOR SERVICES FIRMS

Question 48

Successful service companies focus their attention on both their customer and their employees.

Answer 48

MARKETING STRATEGIES FOR SERVICES FIRMS

Question 49

It is a marketing by a service firm to train and effectively motivate its customer-contact employees and all the supporting service people to work as a team to provide customer satisfaction.

Answer 49

internal marketing

Question 50

For the firm to deliver consistently high service quality, marketers must get everyone in the organization to practice a customer orientation.

Answer 50

internal marketing

Question 51

_________ _________ must precede external marketing.

Answer 51

internal marketing

Question 52

It is marketing by a service firm that recognizes that perceived service quality depends heavily on the quality of buyer-seller interaction.

Answer 52

interactive marketing

Question 53

The marketer cannot assume that they will satisfy the customer simply by providing good technical service.

Answer 53

interactive marketing

Question 54

This can occur by differentiating the offer, the delivery, and their Images.

Answer 54

competitive differentiation

Question 55

By consistently delivering higher quality than the competition, the firm can make progress in customer retention.

Answer 55

service quality

Question 56

Increase productivity by training employees better.

Answer 56

Service Productivity

Question 57

Work on quality as well as quantity of service. Use technology to help.

Answer 57

Service Productivity

Question 58

Firms must watch pushing productivity at the expense of service quality.

Answer 58

Service Productivity

Question 59

buying a whole company, a patent, or a license to produce another company’s Product

Answer 59

Acquisition

Question 60

firm’s ____________ development efforts which can take four forms:

Answer 60

own new product

Question 61

A systematic search for new product ideas

Answer 61

idea generation

Question 62

Typically, a company generates a hundreds of ideas to find a handful of good ones in the end

Answer 62

idea generation

Question 63

Means nothing else than filtering the ideas to pick out good ones.

Answer 63

idea screening

Question 64

All ideas generated are screened to spot good ones and drop poor ones as soon as possible

Answer 64

idea screening

Question 65

attractive ideas must be developed into a product concept.

Answer 65

CONCEPT DEVELOPMENT TESTING

Question 66

A product concept is a detailed version of a new product idea

Answer 66

CONCEPT DEVELOPMENT TESTING

Question 67

an idea for a possible product

Answer 67

product idea

Question 68

a detailed version of the idea stated in meaningful consumer terms

Answer 68

product concept

Question 69

the way consumers perceive an actual or potential product

Answer 69

product image

Question 70

Kang-kong Chips is example of __

Answer 70

product idea

Question 71

“fresh kang-kong leaves covered with secret ingredients deep fried to perfection is example of _______

Answer 71

concept

Question 72

a wonderful and healthy vegetable snacks for all ages is example of _______-

Answer 72

image

Question 73

involves developing product ideas into some alternative product concept, finding out how attractive each concept is to consumers, and choosing the best one

Answer 73

concept development testing

Question 74

involves testing the concepts with a group of target consumers to find out if the concepts have strong consumer appeal.

Answer 74

consept testing

Question 75

may be presented either symbolically or physically. : includes actual tasting (if food) and trial of product (if non-food) to increase the reliability of the test.

Answer 75

concept testing

Question 76

Meeting psychology need

Answer 76

Core product

Question 77

Meeting actual consumer need

Answer 77

Actual oroduct

Question 78

It gives additional benefits

Answer 78

Augmented produc

Question 79

Product warranty Is examples of

Answer 79

Augmented product

Question 80

Installation. The companies have some technicians in their staff who can install or configure a product for free, for example, a washing machine or a TV set. Is examples of

Answer 80

augmented product

Question 81

Free delivery. ... Refund. ... Updates. ... Product trials. ... Free samples. Is examples of what

Answer 81

Augmented product

Question 82

The essential motivational benefit the customer is purchasing. It's what the customer wants to get most

Answer 82

Core product

Question 83

The physical and intangible properties or characteristics the product takes on this include materials,styling and branding it's what the customer actually gets to satisfy the desire for the motivational benefits

Answer 83

Actual product

Question 84

These are extra attributes features that are not part of the actual product but maybe offered to make the offering more attractive. To speed purchase decisions, and to match or differentiate the actual product form the competition

Answer 84

Augmented product

Question 85

encompasses the overall structure, functionality, and usability of a product. It involves the technical aspects of creating a product, such as engineering, ergonomics, and material selection. ______ focuses on how the product works and how users interact with it.

Answer 85

Design /products design

Question 86

refers to the aesthetic elements of a product, including its appearance, form, colors, and visual details. It's about the overall look and feel of the product and how it appeals to consumers' senses and emotions. __________ contributes to the product's identity and brand image.

Answer 86

Style/products style

Question 87

refers to the standard or level of excellence of a product, determined by factors such as durability, reliability, performance, and meeting customer expectations. It's essentially how well a product satisfies its intended purpose and meets the needs of consumers.

Answer 87

Product quality

Question 88

are the characteristics or attributes of a product that define its functionality, appearance, and performance. These ___________ are what distinguish one product from another and can include things like size, color, design, technology, capabilities, and additional functions or options.

Answer 88

Product features