Terms Flashcards
Qualitative Research
Collecting, analyzing and interpreting data by observing what people do and say.
Refers to the meanings, concepts, definitions, characteristics, metaphors, symbols and description of things.
It is subjective and uses very different methods of collecting information, including individual, in-depth interviews and focus groups. the nature of this type of research is exploratory and open-ended
Nacirema
Term uses in anthropology and sociology in relation to aspects of the behavior and society of citizen of the USA.
A deliberate sense of self-distancing in order that American anthropologists might look at their own culture more objectively.
Think of yourself as an alien, if you come today to earth, would you think that certain things, behaviors are weird?
Serendipity
When you are looking for something and you find something else unexpectedly
Deductive Approach
A type of logic in which one goes from a general statement to a specific instance
Inductive Approach
Going from a series of specific cases to a general statement. The conclusion in an inductive argument is never guaranteed.
Thin Description
The description of what meets the eye, things that can be observed.
Thick Description
The meaning behind the action.
a way of writing that includes not only describing an observation but also the context in which that behavior occurs.
It goes beyond surface appearances to include the context, detail, emotion and webs of social relationship
It presents the significance of an observation, event or behavior. Thick description includes voices, feelings, actions and meanings. Thick description always comes with a thin description
Emic
From the perspective of the subjects, how the subjects sees it. An “emic” point of view. THEM
Research Strategies
- Observations
- Case Study
- Interviews
- Focus Groups
Etic
Bringing your own perspective to the field. Examining the group through your own eyes. How I see the behavior, how I think about, etc. ME
Macro Questions
Get to know the environment, the general feeling of someone.
Micro Questions
More personal, more intriguing, more emotional, touch the nerve of the people you are interviewing
Exploratory Questions
Best for the first steps of the field. In situations where there is little knowledge or understanding. Especially for exposing key characteristics.
Example: “What is happening inside the hall where people come together?”
First Order Questions
Questions that arise from information collected directly from the informants (emic).
Focuses on a rough description and explanation of the investigated phenomenon.
They may invite basic or complex answers of descriptive nature.
They challenge researchers to a deeper interaction with the informants.
Example: “How do teachers perceive their role?”
Secondary Order Questions
Integration of information between emic-etic + added general interpretation of the investigator.
These questions tie together the things said by the informant, observations and sight from literature (information from your own research + studies from your field).
Example: “What is the linkage between individual identities of youth and their attituted towards school rules?”
Structured Interviews
The use of pre-formulated questions, strictly regulated with regards to the order of the questions, and sometimes with regards to the time available
Semi-Structured Interviews
The use of some pre-formulated questions, but no strict adherance to them. New questions might emerge during the conversation.
Unstructured (Narrative) Interviews
Few if any pre-formulated questions. In effect, the interviewee has a free reign to say what they want. Often no set time limit,
Descriptive Questions
The expectation to hear a description - keywords: “what”, “how”, “where”.
Comprehensive descriptive questions:
“Describe your job”
Focused descriptive questions: “ What happened when you met at work this morning?”
Questions that invite examples: “You talked about embarassing situations at work, can you give an example?” Experience questions: “How did you feel about that meeting?”
Questions to clarify cultural terms: “Can you explain the words spoke in the prayer you pray?”
“Searching for Meaning” Questions
Based on descriptions of the informants who are asked to clarify and explain the meaning and logics behind their descriptions: “why”, “what” or “for what purpose”