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COM 160 TEST > Terms > Flashcards

Terms Flashcards

1
Q

Oligopoly

A

When multiple companies control a certain market.
A media system whose operation is dominated by a few large corporations
Ex: Kellogs and general mills makes up all the cereal

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2
Q

Monopoly

A

Exclusive possession or control of the supply or trade in a service
One thing. One company owning all 8 porn sites

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3
Q

Globalization of media

A

Ownership of media companies by Multinational Corporations

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4
Q

Audience fragmentation

A

Audiences for specific media content are becoming smaller and increasingly homogeneous

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5
Q

Narrowcasting

A

Aiming to broadcast programming a smaller, more demographically homogeneous audiences. local news

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6
Q

Niche marketing

A

Concentrating on a small, highly defined segment. Groups of people
Examples: You are selling yachts, so you are basically on focusing on selling to rich people.

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7
Q

Synergy

A

Media conglomerates using as many channels of delivery as possible for familiar content.
Ex: all contributing ideas. having a conversation with dchi was synergy

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8
Q

Censorship

A

Someone in authority limits publications or access to certain media projects

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9
Q

Subsidiary rights

A

Selling books as other forms of media, paperback, CD rom, movie scripts

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10
Q

Aliteracy

A

People can read but chose not too because they are uninterested

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11
Q

Hollywoodization

A

Synergies between books, television, and film, exclusive deals with publishers

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12
Q

Penny Press

A

Newspaper produced and sold for a penny to cover advertising costs

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13
Q

Yellow Journalism

A

Exaggerating fictional stories to attract the readers. Early 20th century journalism emphasizing sensational sex, crime, and disaster news
- yellow, ugly color, bad, which means it makes up stories and emphazies bad things

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14
Q

Wire Service

A

Electronic delivery of news gathered by correspondents and sent to all media organizations

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15
Q

Newspaper chains

A

newspaper published by massive media conglomerates

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16
Q

Syndicates

A

News agencies that sell articles to a number of newspapers simultaneously

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17
Q

Joint Operating Agreement

A

Separate news sides but use the same production, monopolistic, but good competition

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18
Q

Hard News

A

fine, war, government

Stories that help readers make intelligent decisions and keep up with important issues

19
Q

Soft News

A

human interests stories, featured stories

Sensational stories that do not serve the democratic function of journalism

20
Q

Ethnic press

A

Foreign language papers focusing on racial issues

Non-english readers

21
Q

Illuminated Manuscripts

A

handwritten scripts with artistic lettering

before they were printed

22
Q

Libel

A

to lie about someone through writing

typically applied to print media

23
Q

Sedition

A

speech that criticizes the government to promote rebellion

24
Q

Dime novels

A

Inexpensive
Concentrated on frontier and adventure stories
Turned books into a mass medium

25
Q

Pocket novels

A

Started by Robert Graff in the US
Paperback books for 25 cents
Books that were successful as har copies were reissued as paperbacks

26
Q

First printed books

A

Guthenberg
Makes moveable metal type that could print page after page, duplicate things, and switch words around
quality over quantity

27
Q

Uncle Tom’s Cabin

A

1852 Harriet Beecher Stowe heightened public awareness of the evils of slavery
helped lead to the ending of the civil war

28
Q

first book printed in the colonies

A

Whole book of Pslams

29
Q

Cultural value of books

A

Agents of social and cultural change
Windows to the past (history)
A record
entertainment and escape for people

30
Q

print on demand

A

publishing method

stores books digitally for instant printing, binding and delivery once ordered

31
Q

first newspaper printed in the colonies

A

Benjamin Harris
printed own farside/ broadside public occurrences both foreign and domestic
lasted one day

32
Q

John Peter Zenger Case

A

German immigrant who was the publisher of the New York Weekly journal
Accused royal govenor William Cosby for rigging elections and letting french enemies explore new york harbor
printed the articles, wouldn’t tell who wrote them
accused of libel
Andrew Hamilton was his lawyer who found him not guilty
Established the freedom of the press

33
Q

Penny Press

A

one cent papers for everyone to buy
New York Sun, first penny press by Benjamin Bay
It was about entertainment, crime and interests. Things regular people enjoy

34
Q

subsidiary rights

A

sale of a book, its contents and even its characters to outside interests such as film makers
- if they wanna make a movie, clothing, translate it etc

35
Q

New York Sun

A

first newspaper of the penny press
was about human interest stories
had the motto “the sun shines for all”
less political and business like versus previous papers

36
Q

North Star

A

significant african american news paper before the civil war

37
Q

Daily Defender

A

founded by robert abbot
described in detail how poorly blacks were treated
had to smuggle them into the south because thats where it was the worst
started “the great migration movement” because people migrated from the south to the north based off things said in the paper

38
Q

percentages for newspapers space dedicated to advertising

A

65% to advertising
60% local
25% retail

39
Q

Agenda setting

A

newspaper doesn’t tell us what to think, but what to think about it
article placement, use of pictures and language all contribute

40
Q

underground press

A

newspaper of 60 and 70 that critizced political and cultural norms

41
Q

books and acid paper issues

A

would usually deteriorate

had to be kept in climate controlled areas

42
Q

Block Buster mentality

A

wanted the biggest authors with the biggest titles
limited space
even if a book was important it may or may not matter if it is small known

43
Q

role of civil war in newspapers

A

more widely distributed than ever before
most well reported conflict in history
political cartoons

COM 160 TEST (2 decks)

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