Terms

Question 1

Oligopoly

Answer 1

When multiple companies control a certain market.
A media system whose operation is dominated by a few large corporations
Ex: Kellogs and general mills makes up all the cereal

Question 2

Monopoly

Answer 2

Exclusive possession or control of the supply or trade in a service
One thing. One company owning all 8 porn sites

Question 3

Globalization of media

Answer 3

Ownership of media companies by Multinational Corporations

Question 4

Audience fragmentation

Answer 4

Audiences for specific media content are becoming smaller and increasingly homogeneous

Question 5

Narrowcasting

Answer 5

Aiming to broadcast programming a smaller, more demographically homogeneous audiences. local news

Question 6

Niche marketing

Answer 6

Concentrating on a small, highly defined segment. Groups of people
Examples: You are selling yachts, so you are basically on focusing on selling to rich people.

Question 7

Synergy

Answer 7

Media conglomerates using as many channels of delivery as possible for familiar content.
Ex: all contributing ideas. having a conversation with dchi was synergy

Question 8

Censorship

Answer 8

Someone in authority limits publications or access to certain media projects

Question 9

Subsidiary rights

Answer 9

Selling books as other forms of media, paperback, CD rom, movie scripts

Question 10

Aliteracy

Answer 10

People can read but chose not too because they are uninterested

Question 11

Hollywoodization

Answer 11

Synergies between books, television, and film, exclusive deals with publishers

Question 12

Penny Press

Answer 12

Newspaper produced and sold for a penny to cover advertising costs

Question 13

Yellow Journalism

Answer 13

Exaggerating fictional stories to attract the readers. Early 20th century journalism emphasizing sensational sex, crime, and disaster news
- yellow, ugly color, bad, which means it makes up stories and emphazies bad things

Question 14

Wire Service

Answer 14

Electronic delivery of news gathered by correspondents and sent to all media organizations

Question 15

Newspaper chains

Answer 15

newspaper published by massive media conglomerates

Question 16

Syndicates

Answer 16

News agencies that sell articles to a number of newspapers simultaneously

Question 17

Joint Operating Agreement

Answer 17

Separate news sides but use the same production, monopolistic, but good competition

Question 18

Hard News

Answer 18

fine, war, government

Stories that help readers make intelligent decisions and keep up with important issues

Question 19

Soft News

Answer 19

human interests stories, featured stories

Sensational stories that do not serve the democratic function of journalism

Question 20

Ethnic press

Answer 20

Foreign language papers focusing on racial issues

Non-english readers

Question 21

Illuminated Manuscripts

Answer 21

handwritten scripts with artistic lettering

before they were printed

Question 22

Libel

Answer 22

to lie about someone through writing

typically applied to print media

Question 23

Sedition

Answer 23

speech that criticizes the government to promote rebellion

Question 24

Dime novels

Answer 24

Inexpensive
Concentrated on frontier and adventure stories
Turned books into a mass medium

Question 25

Pocket novels

Answer 25

Started by Robert Graff in the US Paperback books for 25 cents Books that were successful as har copies were reissued as paperbacks

Question 26

First printed books

Answer 26

Guthenberg Makes moveable metal type that could print page after page, duplicate things, and switch words around quality over quantity

Question 27

Uncle Tom's Cabin

Answer 27

1852 Harriet Beecher Stowe heightened public awareness of the evils of slavery helped lead to the ending of the civil war

Question 28

first book printed in the colonies

Answer 28

Whole book of Pslams

Question 29

Cultural value of books

Answer 29

Agents of social and cultural change Windows to the past (history) A record entertainment and escape for people

Question 30

print on demand

Answer 30

publishing method | stores books digitally for instant printing, binding and delivery once ordered

Question 31

first newspaper printed in the colonies

Answer 31

Benjamin Harris printed own farside/ broadside public occurrences both foreign and domestic lasted one day

Question 32

John Peter Zenger Case

Answer 32

German immigrant who was the publisher of the New York Weekly journal Accused royal govenor William Cosby for rigging elections and letting french enemies explore new york harbor printed the articles, wouldn't tell who wrote them accused of libel Andrew Hamilton was his lawyer who found him not guilty Established the freedom of the press

Question 33

Penny Press

Answer 33

one cent papers for everyone to buy New York Sun, first penny press by Benjamin Bay It was about entertainment, crime and interests. Things regular people enjoy

Question 34

subsidiary rights

Answer 34

sale of a book, its contents and even its characters to outside interests such as film makers - if they wanna make a movie, clothing, translate it etc

Question 35

New York Sun

Answer 35

first newspaper of the penny press was about human interest stories had the motto "the sun shines for all" less political and business like versus previous papers

Question 36

North Star

Answer 36

significant african american news paper before the civil war

Question 37

Daily Defender

Answer 37

founded by robert abbot described in detail how poorly blacks were treated had to smuggle them into the south because thats where it was the worst started "the great migration movement" because people migrated from the south to the north based off things said in the paper

Question 38

percentages for newspapers space dedicated to advertising

Answer 38

65% to advertising 60% local 25% retail

Question 39

Agenda setting

Answer 39

newspaper doesn't tell us what to think, but what to think about it article placement, use of pictures and language all contribute

Question 40

underground press

Answer 40

newspaper of 60 and 70 that critizced political and cultural norms

Question 41

books and acid paper issues

Answer 41

would usually deteriorate | had to be kept in climate controlled areas

Question 42

Block Buster mentality

Answer 42

wanted the biggest authors with the biggest titles limited space even if a book was important it may or may not matter if it is small known

Question 43

role of civil war in newspapers

Answer 43

more widely distributed than ever before most well reported conflict in history political cartoons