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Media Studies > Terms > Flashcards

Terms Flashcards

0
Q

Does does the media represent gender?

A
  • Women are underrepresented
  • Men and women are portrayed in stereotypical ways
  • Depictions of relationships between men and women emphasize traditional gender roles and normalize violence against women
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1
Q

What is Gender defined as?

A

The range of characteristics pertaining to and differentiating between masculinity and femininity

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2
Q

What is framing?

A
  • How institutions and powerful groups are able to influence the way an issue or event is perceived by the public
  • A form of opinion leadership
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3
Q

What is ideology?

A
  • Where power and ideas connect

- Often manifested as beliefs that a subordinate group holds which primarily serve the interests of a dominant group

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4
Q

What is standardization?

A
  • The promotion of sameness for economic efficiency and social control
  • Dominant characteristic of capitalist economies
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5
Q

What did Galbriath believe?

A
  • The economy directs and manages desire
  • Our choices are influenced by the production system
  • People are in charge, but not free
  • Consumers are at the top of the pyramid and send messages down to firms
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6
Q

What is fragmentation?

A
  • The loss of a common culture and shared stories, according to postmodern culture (In reality, there is just a new common culture).
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7
Q

What is propaganda?

A
  • The original term for using mass media to manage mass beliefs
  • Relabeled ‘public relations’ in the 20th century
    Ex: Second World War recruitment ads in the United States ‘we want you!’
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8
Q

What does electronic colonialism theory explain?

A

How mass media are leading to a new concept of empire based on controlling the mind- it is a psychological or mental empire, evolving ‘Empire of the mind’.

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9
Q

What does the news do?

A
  • Creates the public sphere and mind
  • Since we are subject to it, we have to reproduce the dominant values and the dominant economic system
    Ex: Fox News
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10
Q

What is media fandom?

A

An umbrella term that encompasses an electric assortment of individual fan communities that share values, practices, vocabulary, and history

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11
Q

What does market bias state?

A
  • The economic nature of news determines its bias
  • Ex: ownership of the news source, concentration of media ownership, the selection of staff, the preferences of an intended audience, and pressure from advertisers
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12
Q

What does socialization state?

A
  • The media can teach norms and values by way of symbolic reward and punishment for different kinds of behaviour represented in the media
  • A LEARNING PROCESS, whereby we all learn how to believe in certain situations and the expectations which go with a given role or status in society
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13
Q

What is agency defined as? What is the opposite of agency?

A
  • Agency= the capacity of individuals to act independently and to make their own free choices
  • Opposite= structure, the factors of influence that determine or limit an agent and his or her decisions
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14
Q

What Is segmentation?

A
  • Grouping audiences by demographics and tastes for efficient delivery to advertisers
  • Product=the audience, we are sold to advertisers because it’s cheaper to market a product or service to a specific audience (market) rather than a mass audience
    Ex: Google changing your search results based on your browsing history
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15
Q

What is resistance?

A
  • Power and counter- motives

- Use of dominant cultural forms

16
Q

What is editorial independence?

A

-The freedom of editors to make decisions without inference from the owners of a publication

17
Q

What is infotainment?

A
  • Information based content or programming that also includes entertainment content in an effort to enhance popularity with audiences and consumers
  • Dominant characteristic of contemporary news
    Ex: The Daily Show as the main source of news an current event analysis for millennials
18
Q

What is textual poaching?

A
  • When media fans reproduce content (I.e texts) “poach” in order to subvert their intended meaning (I.e create something new)
19
Q

What is censorship?

A
  • Suppression of speech, public communication of other info which may be considered harmful, objective, politically incorrect, detrimental, etc.
  • The biggest censor today= the marketplace
  • Private power is the greatest threat to free speech today, not public legal restrictions
20
Q

What are filters?

A
  • Processes that information must run through, in order to ‘filter’ out information that may influence public opinion in an unintended way
    Ex: ownership, sourcing, flak, anticommunist ideology
21
Q

What defines a fan?

A
  • A passionate connection to popular media
  • An individual who asserts their identity through their engagement with and mastery over its contents, and experience social affiliation around shared tastes and preferences
22
Q

What is appropriation?

A
  • Borrowing, stealing, and alteration of preexisting images & objects.
  • Digital piracy- we are in hyper- appropriation right now
23
Q

What does media convergence state?

A
  • Every important story gets told, every brand gets sold, every consumer gets courted across multiple media platforms
  • All media content has become available via the Internet (I.e social media)
24
Q

What is intertextuality?

A
  • The shaping of a text’s meaning by another text
  • Makes meanings richer, and broadens the audience
    Ex: South Park
25
Q

What does it mean to say we are a ‘Participatory media’ today?

A
  • The audience can play an active role in collecting, reporting, analyzing and disseminating content
  • It is easy for the audience to express their opinions and have their voice heard
26
Q

What is democracy?

A
  • An idealized form of government used by the elite to control the masses
  • New media are seen as promoting democracy
  • Threatened by things like digital piracy
  • Aligned with capitalism

Media Studies (3 decks)

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