terms 2

Question 1

Nipkow disk

Answer 1

1880s, transmitted light to voltage

Question 2

Vladimir Zworykin

Answer 2

1921- iconoscope, founded RCA

Question 3

Philo Farnsworth

Answer 3

1921 Image Dissector…..won patent battle with vlad zworykin

Question 4

Faraway Hill

Answer 4

Faraway Hill

Question 5

Nielsen Ratings

Answer 5

meters that monitor ur TV viewing

Question 6

Time shifting

Answer 6

taping something to watch it later

Question 7

CNN effect

Answer 7

idea that cable news can influence U.S. foreign policy

Question 8

monopoly generation

Answer 8

(1900-1950)
Fewer sports to choose from
Audience overwhelmingly male
Live events, next-day reports
Beginning of live broadcasts 
Beginning of star culture

Question 9

tv generation

Answer 9

(1950-1990) 
Economic boom  fans have more $ to spend  
Rapid growth of TV
Expansion of athletes’ star power
Distance between fans and players

Question 10

highlight genration

Answer 10

Cable TV, ESPN and college sports
ESPN, 1978
Big East 1979

Question 11

audience engagement ladder

Answer 11

ensnared, insiders, attachers, collectors, wallets, eyeballs, indifferent

Question 12

how to get people to move up the audience engagement ladder?

Answer 12

participation, place, celebrity, nostalgia/family, social currency, excitement

Question 13

4 ways sports team make money

Answer 13

TV contracts
Ticket sales
Merchandise
Sponsorships

Question 14

URL

Answer 14

Uniform Resource Locator

Question 15

HTTP

Answer 15

Hypertext Transfer Protocol

Question 16

https

Answer 16

http secure (with encrypted text)

Question 17

HTML

Answer 17

Hypertext Markup Language

Question 18

ICANN

Answer 18

Internet Corporation for Assigned Names & Numbers

Question 19

CSS

Answer 19

Cascading Style Sheets

Question 20

Charles Babbage

Answer 20

1885 – Babbage’s computing machines

Question 21

Colossus computer

Answer 21

• WWII codebreaking machine
• First digital computer
• Used Binary Code

Question 22

Digital natives

Answer 22

US

Question 23

ARPA

Answer 23

ARPA = Advanced Research Project Agency

1960s, ARPANET= a way to share research, also a backup in case of nuclear attack

Question 24

Web 1.0

Answer 24

Early websites were STATIC, meaning their content didn’t change.

Question 25

Web 2.0

Answer 25

Modern websites are DYNAMIC, meaning their content changes constantly.
Allows for more INTERACTION between users (ie comments, blogs, discussion forums).

Question 26

Cookies

Answer 26

small piece of data sent from a website stored on the user’s computer by the user’s web browser while they’re browsing

Question 27

3rd party Data Brokers

Answer 27

they buy ur data for advertising from internet sites

Question 28

digital divide

Answer 28

differences in access to technology reinforces social inequalities

Question 29

SEO

Answer 29

search engine optimization, trying to increase the what comes up first when u google it (manipulation of unpaid results on a search engine)

Question 30

Eli Pariser

Answer 30

left-wing political Internet activist, chief executive of Upworthy and MoveOn

Question 31

Alexa

Answer 31

website traffic statistics

Question 32

Filter Bubble

Answer 32

u become separated from info that disagrees with ur viewpoints…ideological bubble

Question 33

social media

Answer 33

User-generated content
User-profiles
Social Networks

Question 34

early forms of social media

Answer 34

livejournal, friendster, myspace, linkedin