Terms 2 Flashcards
A tool that carries the advertising message and support information, often as a folded tri-panel printed document , held in hand and close up
Brochure
Refers to the visual (image) consumers recognize which is largely created by the firm’s logo, symbol, color scheme and slogan
Corporate identity
the advertising/marketing of a brand’s identity using mailers, leaflets, brochures, etc sent to potential customers via postal
Direct marketing
to a business or a website that serves and works with other businesses of a commercial nature
B2B
Advertising, or POP, refers to the promotion tools that are displayed in shops, stores, and malls. These display signs and danglers catch the attention of customers right when they are making purchases in a store.
Point of Purchase
The introduction of a new product (brand) or service
Launch
the efforts that go into researching, studying and analyzing the target audience of a company and it’s products or services BEFORE money is invested in advertising.
Market research
Is made up of a series of ads that can run for a long period of time, on a variety of media vehicles like tv,radio,print, web, etc and is meant to saturate a large target audience with their product/company’s visual identity.
Advertising Campaign
An announcement which is made in general interest of the public using media tools such as radio, tv, and print
Public service announcement
are widely used large sized outdoor signs that carry the advertising message on a mega scale and are able to catch the attention of passers by and other vehicle traffic due to their heightened visibility.
Billboards
An artist with strong visualization and drawing skills. This is a person who oversees the work of graphic artists. In some smaller agencies, this person takes the complete responsibility of designing and converting ideas into awe-inspiring visuals within an ad- form ad layouts to story boards and campaign,
Art director
Every advertisement is designed around a _____ or idea that gives shape to the entire advertising campaign.
Concept
In web advertising, an ad placed on a web page in such a way that you do not need to scroll horizontally or vertically to view it is said to be
Above the fold
Print, TV, radio, internet, billboards, etc are examples of different _________ that help in communicating with audiences on a large scale. Graphic designers/ advertising artists need to keep in mind how an ad will be viewed in order to design effectively for each format.
Media
An ad made up of different elements, images to graphics to typography and _________ refers to the textual matter or the written word advertisement.
Copy
Storyboards are considered to be _______ in film making. Story boards are a necessary to sell an idea to the client and organize, sequence and communicate camera/ lighting directions visually before the actual shoot.
PreProduction art
In film and video, commercials and animated films we often hear famous actors lend their voice for narrations or character dialogue
Voice over
re printed sheets of paper that carry an advertising message often physically slipped between the pages of the magazine or newspaper. These separate advertisements are also called “Blow Ins” and are meant to reach their target audiences.
Insert
The most probable group of customers for a product based on such criteria as age, region, status etc is called a company’s ________. Every business must identify their potential customer demographic to make sure that their advertising and marketing efforts are directed towards reaching these visible prospective customers.
Target audiences
Selects an optimum mix of media vehicles that will provide max visibility to the ads resulting in max sales of the clients products. Have a through understanding of the clients products, target customers and their buying patterns along with knowledge of each media vehicle.
Media Planner
