Terms 2

Question 1

A tool that carries the advertising message and support information, often as a folded tri-panel printed document , held in hand and close up

Answer 1

Brochure

Question 2

Refers to the visual (image) consumers recognize which is largely created by the firm’s logo, symbol, color scheme and slogan

Answer 2

Corporate identity

Question 3

the advertising/marketing of a brand’s identity using mailers, leaflets, brochures, etc sent to potential customers via postal

Answer 3

Direct marketing

Question 4

to a business or a website that serves and works with other businesses of a commercial nature

Answer 4

B2B

Question 5

Advertising, or POP, refers to the promotion tools that are displayed in shops, stores, and malls. These display signs and danglers catch the attention of customers right when they are making purchases in a store.

Answer 5

Point of Purchase

Question 6

The introduction of a new product (brand) or service

Answer 6

Launch

Question 7

the efforts that go into researching, studying and analyzing the target audience of a company and it’s products or services BEFORE money is invested in advertising.

Answer 7

Market research

Question 8

Is made up of a series of ads that can run for a long period of time, on a variety of media vehicles like tv,radio,print, web, etc and is meant to saturate a large target audience with their product/company’s visual identity.

Answer 8

Advertising Campaign

Question 9

An announcement which is made in general interest of the public using media tools such as radio, tv, and print

Answer 9

Public service announcement

Question 10

are widely used large sized outdoor signs that carry the advertising message on a mega scale and are able to catch the attention of passers by and other vehicle traffic due to their heightened visibility.

Answer 10

Billboards

Question 11

An artist with strong visualization and drawing skills. This is a person who oversees the work of graphic artists. In some smaller agencies, this person takes the complete responsibility of designing and converting ideas into awe-inspiring visuals within an ad- form ad layouts to story boards and campaign,

Answer 11

Art director

Question 12

Every advertisement is designed around a _____ or idea that gives shape to the entire advertising campaign.

Answer 12

Concept

Question 13

In web advertising, an ad placed on a web page in such a way that you do not need to scroll horizontally or vertically to view it is said to be

Answer 13

Above the fold

Question 14

Print, TV, radio, internet, billboards, etc are examples of different _________ that help in communicating with audiences on a large scale. Graphic designers/ advertising artists need to keep in mind how an ad will be viewed in order to design effectively for each format.

Answer 14

Media

Question 15

An ad made up of different elements, images to graphics to typography and _________ refers to the textual matter or the written word advertisement.

Answer 15

Copy

Question 16

Storyboards are considered to be _______ in film making. Story boards are a necessary to sell an idea to the client and organize, sequence and communicate camera/ lighting directions visually before the actual shoot.

Answer 16

PreProduction art

Question 17

In film and video, commercials and animated films we often hear famous actors lend their voice for narrations or character dialogue

Answer 17

Voice over

Question 18

re printed sheets of paper that carry an advertising message often physically slipped between the pages of the magazine or newspaper. These separate advertisements are also called “Blow Ins” and are meant to reach their target audiences.

Answer 18

Insert

Question 19

The most probable group of customers for a product based on such criteria as age, region, status etc is called a company’s ________. Every business must identify their potential customer demographic to make sure that their advertising and marketing efforts are directed towards reaching these visible prospective customers.

Answer 19

Target audiences

Question 20

Selects an optimum mix of media vehicles that will provide max visibility to the ads resulting in max sales of the clients products. Have a through understanding of the clients products, target customers and their buying patterns along with knowledge of each media vehicle.

Answer 20

Media Planner