Questions

Question 1

A designer should be able to

Answer 1

Design a newspaper assignment

Question 2

Balance, continuity, and or unity are examples of

Answer 2

Principles

Question 3

A really effective design should have

Answer 3

Immediate graphic impact

Question 4

A “mock up” given to a client is considered a

Answer 4

Proof

Question 5

A “mock up” of a finished package design is called a

Answer 5

Prototype

Question 6

When a client gives an artist the requirements of a project/job, the artist calls these basic requirements

Answer 6

Specifications

Question 7

You have been commissioned to create a logo for a local company. The client insists their symbol be an exact duplicate of a copyright-protected image from another company. Your best approach would be to

Answer 7

Suggest that the client use an original idea and explain copyright infringement laws

Question 8

A set of rules explaining acceptable usage of a logo is called a

Answer 8

Corporate identity manual

Question 9

The main task when creating a logo is to create a symbol that

Answer 9

Communicates something about the client or product

Question 10

If asked to create a package design for a children’s cereal, what would be the best choice for the target market

Answer 10

Cartoon or caricature

Question 11

The process of generating as many ideas as possible rapidly is called

Answer 11

Brainstorming

Question 12

To compare approaches/solutions to a design problem/ project in an expedient way is to create a

Answer 12

Series of thumbnails sketches

Question 13

When selecting the most readable type for a billboard application/media vehicle,a design should consider

Answer 13

Bold San serif

Question 14

Historically, the color purple represents

Answer 14

Royalty

Question 15

In our culture,the color yellow represents

Answer 15

Happiness

Question 16

Primary colors would be an appropriate color to use in a doctors office or clothing line for what target market?

Answer 16

Infants and toddlers

Question 17

When laying out a multiple-page book,start by

Answer 17

Design a consistent page format

Question 18

An appropriate use of a “duo tone” image would be of a/an

Answer 18

Mother and child

Question 19

A well designed travel brochure should contain

Answer 19

Less text,more pictures

Question 20

A video storyboard is used primarily to

Answer 20

Establish a sequence of events/actions

Question 21

Billboards convey a message in mere seconds so the design should

Answer 21

Convey a single clear simple concept

Question 22

When developing thumbnails, the work must be _______ as the final product.

Answer 22

The same aspect ratio/ proportions

Question 23

A __________ leave little doubt as to what the final product will look like

Answer 23

Comprehensive

Question 24

When designing a children’s ad, the use of ________ may be a good visual approach.

Answer 24

Cartoons

Question 25

How many 2 x 3.5 inch images can be placed on a single-sided 8.5 x 11 inch paper,without bleeds?

Answer 25

8

Question 26

A ________ pencil would give you the most contrast in a graphite drawing.

Answer 26

6B

Question 27

Reductions and enlargements percentages can be calculated by using a ___________

Answer 27

Proportion wheel

Question 28

Converging lines,eye level and vanishing points are associated with

Answer 28

Perspective

Question 29

What are 2 types of water color paint?

Answer 29

Opaque and transparent

Question 30

In photography, the term megapixel means

Answer 30

One million pixels

Question 31

The four most common sizes for a professionally printed photograph are 4x5”, 8x10” , 11x 14” and

Answer 31

16 x 20 inches

Question 32

In an ad layout when a photo fades out at the edges to the white of the background before it overlaps another element or text is called

Answer 32

Vignette

Question 33

An image whose colors or shades of grey merge smoothly into the other colors or shades instead of producing a series of large and small dots to create the image is called

Answer 33

Continuous tone

Question 34

A __________ image contains dots of varying sizes and spacing that represent different values and produce a gradient like effect.

Answer 34

Halftone

Question 35

Art work that is created with lines, no shading, usually black and white is called

Answer 35

Line art

Question 36

In commercial art and digital design , PMS stands for

Answer 36

Primary matching system

Question 37

The following Would indicate a “spot color “ job:

Answer 37

Pantone C 78

Question 38

The process colors used in printing a four color job are

Answer 38

Cyan, magenta, yellow, black

Question 39

What type of printing would be a process used to print on textiles (cloths)?

Answer 39

Screen

Question 40

The process of thermography creates a __________ or embossed finish.

Answer 40

Raised

Question 41

When sending artwork to output, the designer should send all digital files AND a

Answer 41

Mock-up sample (prototype)

Question 42

Good eye contact,acknowledgement and asking questions are all signs of a/an

Answer 42

Active listener

Question 43

Which would NOT be inappropriate to be asked on an interview,where the others have no relevance to the July are applying for?

Answer 43

Career objectives

Question 44

A designer should ________ while on a photo shoot.

Answer 44

Observe and direct the photographer

Question 45

A software system that incorporates images, sound and a slide show is

Answer 45

Multimedia

Question 46

When creating a multimedia presentation,use

Answer 46

Graphics and typography

Question 47

Multimedia is the best quality in what format?

Answer 47

JPEG/ compressed

Question 48

How many fonts are typically considered acceptable in an ad layout?

Answer 48

1-3

Question 49

The orientation of a page called “landscape” is

Answer 49

Horizontally