Questions Flashcards
A designer should be able to
Design a newspaper assignment
Balance, continuity, and or unity are examples of
Principles
A really effective design should have
Immediate graphic impact
A “mock up” given to a client is considered a
Proof
A “mock up” of a finished package design is called a
Prototype
When a client gives an artist the requirements of a project/job, the artist calls these basic requirements
Specifications
You have been commissioned to create a logo for a local company. The client insists their symbol be an exact duplicate of a copyright-protected image from another company. Your best approach would be to
Suggest that the client use an original idea and explain copyright infringement laws
A set of rules explaining acceptable usage of a logo is called a
Corporate identity manual
The main task when creating a logo is to create a symbol that
Communicates something about the client or product
If asked to create a package design for a children’s cereal, what would be the best choice for the target market
Cartoon or caricature
The process of generating as many ideas as possible rapidly is called
Brainstorming
To compare approaches/solutions to a design problem/ project in an expedient way is to create a
Series of thumbnails sketches
When selecting the most readable type for a billboard application/media vehicle,a design should consider
Bold San serif
Historically, the color purple represents
Royalty
In our culture,the color yellow represents
Happiness
Primary colors would be an appropriate color to use in a doctors office or clothing line for what target market?
Infants and toddlers
When laying out a multiple-page book,start by
Design a consistent page format
An appropriate use of a “duo tone” image would be of a/an
Mother and child
A well designed travel brochure should contain
Less text,more pictures
A video storyboard is used primarily to
Establish a sequence of events/actions
Billboards convey a message in mere seconds so the design should
Convey a single clear simple concept
When developing thumbnails, the work must be _______ as the final product.
The same aspect ratio/ proportions
A __________ leave little doubt as to what the final product will look like
Comprehensive
When designing a children’s ad, the use of ________ may be a good visual approach.
Cartoons
How many 2 x 3.5 inch images can be placed on a single-sided 8.5 x 11 inch paper,without bleeds?
8
A ________ pencil would give you the most contrast in a graphite drawing.
6B
Reductions and enlargements percentages can be calculated by using a ___________
Proportion wheel
Converging lines,eye level and vanishing points are associated with
Perspective
What are 2 types of water color paint?
Opaque and transparent
In photography, the term megapixel means
One million pixels
The four most common sizes for a professionally printed photograph are 4x5”, 8x10” , 11x 14” and
16 x 20 inches
In an ad layout when a photo fades out at the edges to the white of the background before it overlaps another element or text is called
Vignette
An image whose colors or shades of grey merge smoothly into the other colors or shades instead of producing a series of large and small dots to create the image is called
Continuous tone
A __________ image contains dots of varying sizes and spacing that represent different values and produce a gradient like effect.
Halftone
Art work that is created with lines, no shading, usually black and white is called
Line art
In commercial art and digital design , PMS stands for
Primary matching system
The following Would indicate a “spot color “ job:
Pantone C 78
The process colors used in printing a four color job are
Cyan, magenta, yellow, black
What type of printing would be a process used to print on textiles (cloths)?
Screen
The process of thermography creates a __________ or embossed finish.
Raised
When sending artwork to output, the designer should send all digital files AND a
Mock-up sample (prototype)
Good eye contact,acknowledgement and asking questions are all signs of a/an
Active listener
Which would NOT be inappropriate to be asked on an interview,where the others have no relevance to the July are applying for?
Career objectives
A designer should ________ while on a photo shoot.
Observe and direct the photographer
A software system that incorporates images, sound and a slide show is
Multimedia
When creating a multimedia presentation,use
Graphics and typography
Multimedia is the best quality in what format?
JPEG/ compressed
How many fonts are typically considered acceptable in an ad layout?
1-3
The orientation of a page called “landscape” is
Horizontally
