Terms

Question 1

THE MARKETING FUNNEL

Answer 1

also called the sales funnel or conversion funnel,

• A marketing funnel is a visual representation of the process through which people go from first learning about a brand to becoming loyal customers
• They can do this by optimizing website content around specific search terms or paying to place digital ads on websites, social media, email or video platforms.
• for example high ticketed items may cost may need consistent advertising over time

Question 2

Marketing Funnel Stages

Answer 2

1. Awareness (ToFu)
2. Consideration (Mofu)
3. Conversion (Mofu)
4. Loyalty (Bofu)