DM Acronyms Flashcards
1
Q
CTR
A
(Click Through Rate)
CLICKS divided IMPRESSIONS
HIGH ctr is Good
2
Q
CPA
A
(cost per action)
COST divided ACTION
action = Conversion
Low CPA is GOOD
3
Q
CPC
A
(Cost per Click)
Cost divided by CLICKS
Low cpc Good
4
Q
CVR
A
(Conversion Rate)
Conversion divided by clicks
High CVR is Good
How likely someone is to buy or do something after seeing your ad unit
5
Q
A
